Ellusionist
(https://ellusionist.com) 📸 Data Snapshot: June 20, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
The site identifies specific creators like Brad Christian, Daniel Madison, and Shameer Salim, providing strong internal authority. However, there is an identity gap in the technical implementation: structured data (JSON-LD) includes Organization schema but lacks Person schema for these creators to verify their professional footprint. The technical implementation is otherwise clean, supporting the brand’s ‘Always Evolving’ technical claim.
Aggressive marketing claims like ‘guarantee insane reactions’ and ‘visual as f*ck’ are subjective but are anchored by a 4.7 average verified rating. The claim that ‘99% of orders dispatch within 24 hours’ is a bold performance metric that lacks a ‘Live Warehouse Status’ or external audit to prove the 1% failure rate. Overall, the disconnect is minor because the primary product is instructional, which is demonstrated through ‘Instant Tutorials’ on sub-pages.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://ellusionist.com"
}
]
},
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Ellusionist",
"url": "https://ellusionist.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://ellusionist.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Ellusionist",
"logo": "https://ellusionist.com/cdn/shop/files/E_logo_2023-11.png?v=1677768510&width=4177",
"slogan": "Making Magicians Since 2001",
"sameAs": [
"https://www.facebook.com/ellusionist",
"https://www.instagram.com/ellusionist",
"https://www.youtube.com/@ellusionist"
],
"url": "https://ellusionist.com"
}
],
{
"@context": "https://schema.org",
"@type": "Website",
"url": "https://ellusionist.com",
"name": "Ellusionist",
"potentialAction": {
"@type": "SearchAction",
"target": "https://ellusionist.com/search?q={query}",
"query-input": "required name=query"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Ellusionist",
"description": "At Ellusionist, we have one goal: to give you the power to perform magic beyond belief. We want to make you the life of any party. We want to make you into a performer. To achieve that goal, we built this site with YOU in mind.",
"email": "dm@ellusionist.com",
"url": "https://ellusionist.com",
"sameAs": [
"https://www.facebook.com/ellusionist/",
"https://www.instagram.com/ellusionist/",
"https://twitter.com/ellusionist",
"https://www.youtube.com/channel/UChKgsPL1MX5z_M33fYtOPKg"
],
"telephone": "8662442426",
"address": {
"@type": "PostalAddress",
"streetAddress": "1320 Scott Street Suite D",
"addressLocality": "Petaluma",
"addressRegion": "California",
"postalCode": "95954",
"addressCountry": "United States"
}
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Do you ship overseas?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Yes, we ship all over the world. Shipping costs & taxes will apply, and will be added at checkout. We run discounts and promotions all year, so stay tuned for exclusive deals.</p>"
}
},
{
"@type": "Question",
"name": "How long will it take to get my orders?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>It depends on where you are. 99% of our orders dispatch from our warehouse within 24 hours. Orders processed here will take 5-7 business days to arrive. </p><p>Overseas deliveries can take anywhere from 7-16 business days. </p><p>If you need it faster, we offer affordable worldwide express shipping via FedEx.</p>"
}
},
{
"@type": "Question",
"name": "I have a question, where do I go?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>You can contact us through our <a href=\"/pages/contact\" target=\"_blank\" title=\"Contact Us\">contact page</a>! We will be happy to help you.</p><p>All enquiries will be answered within 2 business days. </p>"
}
}
]
}
]
/collections/beginner-to-winner-magic-kits/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://ellusionist.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Beginner to Winner Magic Kits",
"item": "https://ellusionist.com/collections/beginner-to-winner-magic-kits"
}
]
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "Beginner to Winner Magic Kits",
"url": "https://ellusionist.com/collections/beginner-to-winner-magic-kits",
"description": "These magic kits are the real deal.These are not cheap magic kits that you'd find in a toy store and give to a 10-year-old. The material you'll find here is taught and used by real, professional magicians & mind-readers.We've hand-picked the easiest & most impactful magic on e...",
"image": "https://ellusionist.com/cdn/shop/collections/Cat-kits.jpg?v=1677777648",
"mainEntityOfPage": {
"@type": "CollectionPage",
"@id": "https://ellusionist.com/collections/beginner-to-winner-magic-kits"
},
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://ellusionist.com/products/unreal-card-magic"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://ellusionist.com/products/how-to-read-minds"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://ellusionist.com/products/how-to-be-a-magician"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://ellusionist.com/products/how-to-control-minds"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://ellusionist.com/products/how-to-do-insane-magic-tricks-1"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://ellusionist.com/products/how-to-read-minds-2"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://ellusionist.com/products/how-to-read-minds-kids-edition"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Website",
"@id": "https://ellusionist.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "CollectionPage",
"@id": "https://ellusionist.com/collections/beginner-to-winner-magic-kits",
"name": "Beginner to Winner Magic Kits"
}
}
]
}
]
/collections/bestsellers/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://ellusionist.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Top Products",
"item": "https://ellusionist.com/collections/bestsellers"
}
]
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "Top Products",
"url": "https://ellusionist.com/collections/bestsellers",
"description": "These are the best-selling Ellusionist releases of the last decade.",
"image": "https://ellusionist.com/cdn/shop/collections/cat-instant-downloads_e25d8359-eeb4-4ae8-8652-e1ad7d438279.jpg?v=1677773997",
"mainEntityOfPage": {
"@type": "CollectionPage",
"@id": "https://ellusionist.com/collections/bestsellers"
},
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://ellusionist.com/products/divorce-ring-magic-by-justin-miller"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://ellusionist.com/products/erdnase-x-madison-project"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://ellusionist.com/products/moritz-mueller-one-coin-routine"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://ellusionist.com/products/ice-cold-acaan"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://ellusionist.com/products/dimension-by-duane-williams"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://ellusionist.com/products/flash-pack-for-pyro"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://ellusionist.com/products/revive-by-duane-williams"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://ellusionist.com/products/how-to-do-street-magic"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://ellusionist.com/products/ninja-1-stealth-technique"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://ellusionist.com/products/gone-by-daniel-madison"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://ellusionist.com/products/heartbeat"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://ellusionist.com/products/primary-movement-coin-trick"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://ellusionist.com/products/metal-dvd-by-eric-jones"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://ellusionist.com/products/21st-cc"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://ellusionist.com/products/crash-course-2-ambitious-card"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://ellusionist.com/products/fraud-by-peter-turner"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://ellusionist.com/products/flap"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://ellusionist.com/products/trick-sharpie"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://ellusionist.com/products/laura-london-card-in-bottle"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://ellusionist.com/products/latch-by-geraint-clarke"
},
{
"@type": "ListItem",
"position": 21,
"url": "https://ellusionist.com/products/ocl-by-ben-williams"
},
{
"@type": "ListItem",
"position": 22,
"url": "https://ellusionist.com/products/this-is-mentalism-rich-ferguson"
},
{
"@type": "ListItem",
"position": 23,
"url": "https://ellusionist.com/products/returntion-by-moritz-mueller"
},
{
"@type": "ListItem",
"position": 24,
"url": "https://ellusionist.com/products/silver-edge"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Website",
"@id": "https://ellusionist.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "CollectionPage",
"@id": "https://ellusionist.com/collections/bestsellers",
"name": "Top Products"
}
}
]
}
]
/collections/new-releases/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://ellusionist.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "New Releases",
"item": "https://ellusionist.com/collections/new-releases"
}
]
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "New Releases",
"url": "https://ellusionist.com/collections/new-releases",
"description": "",
"image": "https://ellusionist.com/cdn/shop/collections/cat-instant-downloads_efc3ccf4-15fd-455e-a701-e09ced90eafd.jpg?v=1677773971",
"mainEntityOfPage": {
"@type": "CollectionPage",
"@id": "https://ellusionist.com/collections/new-releases"
},
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://ellusionist.com/products/hydra-pro-by-shameer-salim"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://ellusionist.com/products/levitas"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://ellusionist.com/products/deadline-pro"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://ellusionist.com/products/air-vanish"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://ellusionist.com/products/jungle-book"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://ellusionist.com/products/emoji-book"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://ellusionist.com/products/venom-pro"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://ellusionist.com/products/synaptic"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://ellusionist.com/products/h2o-by-juan-colas"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://ellusionist.com/products/the-ultimate-collection-of-self-working-card-tricks"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://ellusionist.com/products/crazy-sams-mind"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://ellusionist.com/products/crazy-sams-finger-ring-1"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://ellusionist.com/products/shock-wave"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://ellusionist.com/products/cohort-casino"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://ellusionist.com/products/lava-pad"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://ellusionist.com/products/spider-pen-x"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://ellusionist.com/products/replica-impression-notepad"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://ellusionist.com/products/electric-touch-plus"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://ellusionist.com/products/non-safety-pins"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://ellusionist.com/products/outside-the-box"
},
{
"@type": "ListItem",
"position": 21,
"url": "https://ellusionist.com/products/below"
},
{
"@type": "ListItem",
"position": 22,
"url": "https://ellusionist.com/products/liquid-spectrum"
},
{
"@type": "ListItem",
"position": 23,
"url": "https://ellusionist.com/products/virtuoz"
},
{
"@type": "ListItem",
"position": 24,
"url": "https://ellusionist.com/products/warriors-playing-cards"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Website",
"@id": "https://ellusionist.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "CollectionPage",
"@id": "https://ellusionist.com/collections/new-releases",
"name": "New Releases"
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
2157Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 544 | 2 |
| /collections/beginner-to-winner-magic-kits/ | 485 | 2 |
| /collections/bestsellers/ | 556 | 2 |
| /collections/new-releases/ | 572 | 2 |
Explore the other reputation pillars for Ellusionist
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Ellusionist, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Ellusionist: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://ellusionist.com to view the most current version of its content and see directly what this company is about and what it offers.