Ellusionist
(https://ellusionist.com) 📸 Data Snapshot: June 20, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
11
Impact Weight: 20 / 100
55% Reputation
While the trust_theatre_flag is false, the site relies on large, rounded claims such as ‘1,000,000+ magicians taught’ and ‘50,000+ 5-star reviews’ without direct outbound links to third-party verification platforms. Individual product reviews are granular (e.g., 97 reviews for HACKER), which suggests internal data authenticity, but the site lacks a clear external proof path for its global aggregate claims. Evidence of longevity (’23 years’) is becoming stale relative to the 2026 system date, reducing credibility weight.
The ratio of verifiable evidence to assertions is high, with over 300 specific product entities across the crawled pages, each with unique pricing and review totals. Unsubstantiated claims are limited to historical totals (1 million taught) and shipping efficiency percentages. The site provides specific technical specifications for magic props, such as ‘mechanical ITR redefined’ for the Venom Pro, which adds substantial technical weight.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
2157Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 544 | 2 |
| /collections/beginner-to-winner-magic-kits/ | 485 | 2 |
| /collections/bestsellers/ | 556 | 2 |
| /collections/new-releases/ | 572 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://ellusionist.com"
}
]
},
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Ellusionist",
"url": "https://ellusionist.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://ellusionist.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Ellusionist",
"logo": "https://ellusionist.com/cdn/shop/files/E_logo_2023-11.png?v=1677768510&width=4177",
"slogan": "Making Magicians Since 2001",
"sameAs": [
"https://www.facebook.com/ellusionist",
"https://www.instagram.com/ellusionist",
"https://www.youtube.com/@ellusionist"
],
"url": "https://ellusionist.com"
}
],
{
"@context": "https://schema.org",
"@type": "Website",
"url": "https://ellusionist.com",
"name": "Ellusionist",
"potentialAction": {
"@type": "SearchAction",
"target": "https://ellusionist.com/search?q={query}",
"query-input": "required name=query"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Ellusionist",
"description": "At Ellusionist, we have one goal: to give you the power to perform magic beyond belief. We want to make you the life of any party. We want to make you into a performer. To achieve that goal, we built this site with YOU in mind.",
"email": "dm@ellusionist.com",
"url": "https://ellusionist.com",
"sameAs": [
"https://www.facebook.com/ellusionist/",
"https://www.instagram.com/ellusionist/",
"https://twitter.com/ellusionist",
"https://www.youtube.com/channel/UChKgsPL1MX5z_M33fYtOPKg"
],
"telephone": "8662442426",
"address": {
"@type": "PostalAddress",
"streetAddress": "1320 Scott Street Suite D",
"addressLocality": "Petaluma",
"addressRegion": "California",
"postalCode": "95954",
"addressCountry": "United States"
}
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Do you ship overseas?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Yes, we ship all over the world. Shipping costs & taxes will apply, and will be added at checkout. We run discounts and promotions all year, so stay tuned for exclusive deals.</p>"
}
},
{
"@type": "Question",
"name": "How long will it take to get my orders?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>It depends on where you are. 99% of our orders dispatch from our warehouse within 24 hours. Orders processed here will take 5-7 business days to arrive. </p><p>Overseas deliveries can take anywhere from 7-16 business days. </p><p>If you need it faster, we offer affordable worldwide express shipping via FedEx.</p>"
}
},
{
"@type": "Question",
"name": "I have a question, where do I go?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>You can contact us through our <a href=\"/pages/contact\" target=\"_blank\" title=\"Contact Us\">contact page</a>! We will be happy to help you.</p><p>All enquiries will be answered within 2 business days. </p>"
}
}
]
}
]
/collections/beginner-to-winner-magic-kits/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://ellusionist.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Beginner to Winner Magic Kits",
"item": "https://ellusionist.com/collections/beginner-to-winner-magic-kits"
}
]
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "Beginner to Winner Magic Kits",
"url": "https://ellusionist.com/collections/beginner-to-winner-magic-kits",
"description": "These magic kits are the real deal.These are not cheap magic kits that you'd find in a toy store and give to a 10-year-old. The material you'll find here is taught and used by real, professional magicians & mind-readers.We've hand-picked the easiest & most impactful magic on e...",
"image": "https://ellusionist.com/cdn/shop/collections/Cat-kits.jpg?v=1677777648",
"mainEntityOfPage": {
"@type": "CollectionPage",
"@id": "https://ellusionist.com/collections/beginner-to-winner-magic-kits"
},
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://ellusionist.com/products/unreal-card-magic"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://ellusionist.com/products/how-to-read-minds"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://ellusionist.com/products/how-to-be-a-magician"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://ellusionist.com/products/how-to-control-minds"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://ellusionist.com/products/how-to-do-insane-magic-tricks-1"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://ellusionist.com/products/how-to-read-minds-2"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://ellusionist.com/products/how-to-read-minds-kids-edition"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
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"item": {
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"@id": "https://ellusionist.com",
"name": "Home"
}
},
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"position": 2,
"item": {
"@type": "CollectionPage",
"@id": "https://ellusionist.com/collections/beginner-to-winner-magic-kits",
"name": "Beginner to Winner Magic Kits"
}
}
]
}
]
/collections/bestsellers/
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{
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"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://ellusionist.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Top Products",
"item": "https://ellusionist.com/collections/bestsellers"
}
]
},
{
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"@type": "ItemList",
"name": "Top Products",
"url": "https://ellusionist.com/collections/bestsellers",
"description": "These are the best-selling Ellusionist releases of the last decade.",
"image": "https://ellusionist.com/cdn/shop/collections/cat-instant-downloads_e25d8359-eeb4-4ae8-8652-e1ad7d438279.jpg?v=1677773997",
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},
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{
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"url": "https://ellusionist.com/products/ice-cold-acaan"
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"url": "https://ellusionist.com/products/flash-pack-for-pyro"
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"url": "https://ellusionist.com/products/how-to-do-street-magic"
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"url": "https://ellusionist.com/products/gone-by-daniel-madison"
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"url": "https://ellusionist.com/products/primary-movement-coin-trick"
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"url": "https://ellusionist.com/products/metal-dvd-by-eric-jones"
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{
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"url": "https://ellusionist.com/products/21st-cc"
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"url": "https://ellusionist.com/products/crash-course-2-ambitious-card"
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"url": "https://ellusionist.com/products/fraud-by-peter-turner"
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{
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"url": "https://ellusionist.com/products/flap"
},
{
"@type": "ListItem",
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"url": "https://ellusionist.com/products/trick-sharpie"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://ellusionist.com/products/laura-london-card-in-bottle"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://ellusionist.com/products/latch-by-geraint-clarke"
},
{
"@type": "ListItem",
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"url": "https://ellusionist.com/products/ocl-by-ben-williams"
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{
"@type": "ListItem",
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"url": "https://ellusionist.com/products/this-is-mentalism-rich-ferguson"
},
{
"@type": "ListItem",
"position": 23,
"url": "https://ellusionist.com/products/returntion-by-moritz-mueller"
},
{
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}
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{
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"position": 1,
"item": {
"@type": "Website",
"@id": "https://ellusionist.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "CollectionPage",
"@id": "https://ellusionist.com/collections/bestsellers",
"name": "Top Products"
}
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]
/collections/new-releases/
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{
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"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://ellusionist.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "New Releases",
"item": "https://ellusionist.com/collections/new-releases"
}
]
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "New Releases",
"url": "https://ellusionist.com/collections/new-releases",
"description": "",
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"mainEntityOfPage": {
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"@id": "https://ellusionist.com/collections/new-releases"
},
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},
{
"@type": "ListItem",
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"url": "https://ellusionist.com/products/levitas"
},
{
"@type": "ListItem",
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},
{
"@type": "ListItem",
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},
{
"@type": "ListItem",
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},
{
"@type": "ListItem",
"position": 6,
"url": "https://ellusionist.com/products/emoji-book"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://ellusionist.com/products/venom-pro"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://ellusionist.com/products/synaptic"
},
{
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"position": 9,
"url": "https://ellusionist.com/products/h2o-by-juan-colas"
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{
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"url": "https://ellusionist.com/products/the-ultimate-collection-of-self-working-card-tricks"
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{
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{
"@type": "ListItem",
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{
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"url": "https://ellusionist.com/products/lava-pad"
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{
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"url": "https://ellusionist.com/products/spider-pen-x"
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{
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{
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{
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"url": "https://ellusionist.com/products/non-safety-pins"
},
{
"@type": "ListItem",
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"url": "https://ellusionist.com/products/outside-the-box"
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{
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},
{
"@type": "ListItem",
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{
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{
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"itemListElement": [
{
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"position": 1,
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"@type": "Website",
"@id": "https://ellusionist.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "CollectionPage",
"@id": "https://ellusionist.com/collections/new-releases",
"name": "New Releases"
}
}
]
}
]
Explore the other reputation pillars for Ellusionist
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Ellusionist, captured on June 20, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Ellusionist: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://ellusionist.com to view the most current version of its content and see directly what this company is about and what it offers.