Matchroom
(https://matchroom.com) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a notable authority gap between the mentioned high-profile figures (Barry Hearn OBE, Darren Barker) and the technical implementation. The schema_json focuses on basic WebPage structure but lacks Organization or Person schema to link these experts to their digital footprints. Additionally, the technical authority is undermined by the total absence of H1 tags across the audited pages.
The disconnect is primarily technical rather than conceptual; the site claims to be a leader in sports programming but presents an empty sports directory. Performance claims about broadcasting to ‘virtually every major broadcaster’ are supported by the departmental email list for TV and Broadcasters, which suggests established internal infrastructure.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://matchroom.com/",
"url": "https://matchroom.com/",
"name": "Home - Matchroom",
"isPartOf": {
"@id": "https://matchroom.com/#website"
},
"datePublished": "2014-08-17T13:33:13+00:00",
"dateModified": "2026-03-27T08:47:09+00:00",
"breadcrumb": {
"@id": "https://matchroom.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://matchroom.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://matchroom.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://matchroom.com/#website",
"url": "https://matchroom.com/",
"name": "Matchroom",
"description": "We are Matchroom",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://matchroom.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://matchroom.com/contact/",
"url": "https://matchroom.com/contact/",
"name": "Contact - Matchroom",
"isPartOf": {
"@id": "https://matchroom.com/#website"
},
"datePublished": "2014-06-17T07:53:55+00:00",
"dateModified": "2026-04-07T11:51:12+00:00",
"breadcrumb": {
"@id": "https://matchroom.com/contact/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://matchroom.com/contact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://matchroom.com/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://matchroom.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://matchroom.com/#website",
"url": "https://matchroom.com/",
"name": "Matchroom",
"description": "We are Matchroom",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://matchroom.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/sports/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://matchroom.com/sports/",
"url": "https://matchroom.com/sports/",
"name": "Sports - Matchroom",
"isPartOf": {
"@id": "https://matchroom.com/#website"
},
"primaryImageOfPage": {
"@id": "https://matchroom.com/sports/#primaryimage"
},
"image": {
"@id": "https://matchroom.com/sports/#primaryimage"
},
"thumbnailUrl": "https://matchroom.com/wp-content/uploads/2019/11/COFC2020-1200x630-1.jpg",
"datePublished": "2014-06-17T07:53:55+00:00",
"dateModified": "2026-03-27T08:43:35+00:00",
"breadcrumb": {
"@id": "https://matchroom.com/sports/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://matchroom.com/sports/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://matchroom.com/sports/#primaryimage",
"url": "https://matchroom.com/wp-content/uploads/2019/11/COFC2020-1200x630-1.jpg",
"contentUrl": "https://matchroom.com/wp-content/uploads/2019/11/COFC2020-1200x630-1.jpg",
"width": 1024,
"height": 537
},
{
"@type": "BreadcrumbList",
"@id": "https://matchroom.com/sports/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://matchroom.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Sports"
}
]
},
{
"@type": "WebSite",
"@id": "https://matchroom.com/#website",
"url": "https://matchroom.com/",
"name": "Matchroom",
"description": "We are Matchroom",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://matchroom.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/news/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://matchroom.com/news/",
"url": "https://matchroom.com/news/",
"name": "News - Matchroom",
"isPartOf": {
"@id": "https://matchroom.com/#website"
},
"datePublished": "2014-08-17T19:48:14+00:00",
"dateModified": "2020-07-24T05:29:28+00:00",
"breadcrumb": {
"@id": "https://matchroom.com/news/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "BreadcrumbList",
"@id": "https://matchroom.com/news/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://matchroom.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "News"
}
]
},
{
"@type": "WebSite",
"@id": "https://matchroom.com/#website",
"url": "https://matchroom.com/",
"name": "Matchroom",
"description": "We are Matchroom",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://matchroom.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 4 |
| /contact/ | 2 | 4 |
| /sports/ | 2 | 4 |
| /news/ | 2 | 4 |
This page presents a snapshot of public data from Matchroom, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Matchroom: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://matchroom.com to view the most current version of its content and see directly what this company is about and what it offers.