Matchroom
(https://matchroom.com) 📸 Data Snapshot: June 20, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre is low; the site reports a review_count of 2 alongside a proof_links_count of 4, suggesting that claims are generally verifiable. It avoids typical trust theatre flags by providing direct contact points for specific departments (Accounts, TV, Boxing) rather than using vague testimonial sliders. The primary evidence of substance is found in the current news cycle, which references external entities like BetMGM and Bruin Capital.
Proof density is high within the News and Homepage sections, citing specific dates (June 2026), named partnerships (Machineseeker.com, BetMGM), and specific output volumes (2500 hours of original programming). Vague assertions are kept to a minimum, though the lack of a detailed ‘Sports’ list on its dedicated page creates a temporary proof vacuum.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 4 |
| /contact/ | 2 | 4 |
| /sports/ | 2 | 4 |
| /news/ | 2 | 4 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://matchroom.com/",
"url": "https://matchroom.com/",
"name": "Home - Matchroom",
"isPartOf": {
"@id": "https://matchroom.com/#website"
},
"datePublished": "2014-08-17T13:33:13+00:00",
"dateModified": "2026-03-27T08:47:09+00:00",
"breadcrumb": {
"@id": "https://matchroom.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://matchroom.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://matchroom.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://matchroom.com/#website",
"url": "https://matchroom.com/",
"name": "Matchroom",
"description": "We are Matchroom",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://matchroom.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://matchroom.com/contact/",
"url": "https://matchroom.com/contact/",
"name": "Contact - Matchroom",
"isPartOf": {
"@id": "https://matchroom.com/#website"
},
"datePublished": "2014-06-17T07:53:55+00:00",
"dateModified": "2026-04-07T11:51:12+00:00",
"breadcrumb": {
"@id": "https://matchroom.com/contact/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://matchroom.com/contact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://matchroom.com/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://matchroom.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://matchroom.com/#website",
"url": "https://matchroom.com/",
"name": "Matchroom",
"description": "We are Matchroom",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://matchroom.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/sports/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://matchroom.com/sports/",
"url": "https://matchroom.com/sports/",
"name": "Sports - Matchroom",
"isPartOf": {
"@id": "https://matchroom.com/#website"
},
"primaryImageOfPage": {
"@id": "https://matchroom.com/sports/#primaryimage"
},
"image": {
"@id": "https://matchroom.com/sports/#primaryimage"
},
"thumbnailUrl": "https://matchroom.com/wp-content/uploads/2019/11/COFC2020-1200x630-1.jpg",
"datePublished": "2014-06-17T07:53:55+00:00",
"dateModified": "2026-03-27T08:43:35+00:00",
"breadcrumb": {
"@id": "https://matchroom.com/sports/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://matchroom.com/sports/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://matchroom.com/sports/#primaryimage",
"url": "https://matchroom.com/wp-content/uploads/2019/11/COFC2020-1200x630-1.jpg",
"contentUrl": "https://matchroom.com/wp-content/uploads/2019/11/COFC2020-1200x630-1.jpg",
"width": 1024,
"height": 537
},
{
"@type": "BreadcrumbList",
"@id": "https://matchroom.com/sports/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://matchroom.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Sports"
}
]
},
{
"@type": "WebSite",
"@id": "https://matchroom.com/#website",
"url": "https://matchroom.com/",
"name": "Matchroom",
"description": "We are Matchroom",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://matchroom.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/news/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://matchroom.com/news/",
"url": "https://matchroom.com/news/",
"name": "News - Matchroom",
"isPartOf": {
"@id": "https://matchroom.com/#website"
},
"datePublished": "2014-08-17T19:48:14+00:00",
"dateModified": "2020-07-24T05:29:28+00:00",
"breadcrumb": {
"@id": "https://matchroom.com/news/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "BreadcrumbList",
"@id": "https://matchroom.com/news/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://matchroom.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "News"
}
]
},
{
"@type": "WebSite",
"@id": "https://matchroom.com/#website",
"url": "https://matchroom.com/",
"name": "Matchroom",
"description": "We are Matchroom",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://matchroom.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
This page presents a snapshot of public data from Matchroom, captured on June 20, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Matchroom: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://matchroom.com to view the most current version of its content and see directly what this company is about and what it offers.