Moshi Monsters
(https://moshimonsters.com) 📸 Data Snapshot: May 31, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
Authority is anchored in the Mind Candy company trademark, but there is a disconnect between the brand’s stated goals and the current site status. Schema data is present and includes sameAs links to social media, providing a digital footprint. However, the expert claims (Adopt and care for a Moshi Monster) are currently unverifiable as the site provides no gateway to the actual software or mechanics described in the headings.
The site claims current utility (Adopt and Care) but provides evidence only of historical or semi-recent contests (Entries 2025). As the current date is May 2026, these entries are aging but still relevant. The primary disconnect is the lack of any ‘Play’ button or ‘Start Mission’ link to back up the H1 and H6 action-oriented claims on the homepage.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.moshimonsters.com/",
"url": "https://www.moshimonsters.com/",
"name": "Moshi Monsters Kickstarter - Moshi Monsters",
"isPartOf": {
"@id": "https://www.moshimonsters.com/#website"
},
"about": {
"@id": "https://www.moshimonsters.com/#organization"
},
"datePublished": "2025-06-10T15:43:55+00:00",
"dateModified": "2026-04-27T18:02:45+00:00",
"breadcrumb": {
"@id": "https://www.moshimonsters.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.moshimonsters.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.moshimonsters.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.moshimonsters.com/#website",
"url": "https://www.moshimonsters.com/",
"name": "Moshi Monsters",
"description": "Help Rebuild Monstro City",
"publisher": {
"@id": "https://www.moshimonsters.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.moshimonsters.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.moshimonsters.com/#organization",
"name": "Moshi Monsters",
"url": "https://www.moshimonsters.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.moshimonsters.com/#/schema/logo/image/",
"url": "https://www.moshimonsters.com/wp-content/uploads/2025/06/Moshi-Monsters-Logo.png",
"contentUrl": "https://www.moshimonsters.com/wp-content/uploads/2025/06/Moshi-Monsters-Logo.png",
"width": 640,
"height": 334,
"caption": "Moshi Monsters"
},
"image": {
"@id": "https://www.moshimonsters.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/MoshiMonsters",
"https://x.com/moshimonsters",
"https://www.tiktok.com/@moshimonsters_official",
"https://www.instagram.com/moshimonsters",
"https://www.youtube.com/moshimonsters"
]
}
]
}
/design-a-moshling/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.moshimonsters.com/design-a-moshling",
"url": "https://www.moshimonsters.com/design-a-moshling",
"name": "Design a Moshling - Moshi Monsters",
"isPartOf": {
"@id": "https://www.moshimonsters.com/#website"
},
"datePublished": "2025-12-01T17:14:50+00:00",
"dateModified": "2026-05-27T13:31:54+00:00",
"breadcrumb": {
"@id": "https://www.moshimonsters.com/design-a-moshling#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.moshimonsters.com/design-a-moshling"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.moshimonsters.com/design-a-moshling#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.moshimonsters.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Design a Moshling"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.moshimonsters.com/#website",
"url": "https://www.moshimonsters.com/",
"name": "Moshi Monsters",
"description": "Help Rebuild Monstro City",
"publisher": {
"@id": "https://www.moshimonsters.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.moshimonsters.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.moshimonsters.com/#organization",
"name": "Moshi Monsters",
"url": "https://www.moshimonsters.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.moshimonsters.com/#/schema/logo/image/",
"url": "https://www.moshimonsters.com/wp-content/uploads/2025/06/Moshi-Monsters-Logo.png",
"contentUrl": "https://www.moshimonsters.com/wp-content/uploads/2025/06/Moshi-Monsters-Logo.png",
"width": 640,
"height": 334,
"caption": "Moshi Monsters"
},
"image": {
"@id": "https://www.moshimonsters.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/MoshiMonsters",
"https://x.com/moshimonsters",
"https://www.tiktok.com/@moshimonsters_official",
"https://www.instagram.com/moshimonsters",
"https://www.youtube.com/moshimonsters"
]
}
]
}
/design-moshi-merch/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.moshimonsters.com/design-moshi-merch",
"url": "https://www.moshimonsters.com/design-moshi-merch",
"name": "Design Moshi Merch - Moshi Monsters",
"isPartOf": {
"@id": "https://www.moshimonsters.com/#website"
},
"datePublished": "2025-12-16T14:58:18+00:00",
"dateModified": "2026-05-28T15:05:08+00:00",
"breadcrumb": {
"@id": "https://www.moshimonsters.com/design-moshi-merch#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.moshimonsters.com/design-moshi-merch"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.moshimonsters.com/design-moshi-merch#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.moshimonsters.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Design Moshi Merch"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.moshimonsters.com/#website",
"url": "https://www.moshimonsters.com/",
"name": "Moshi Monsters",
"description": "Help Rebuild Monstro City",
"publisher": {
"@id": "https://www.moshimonsters.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.moshimonsters.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.moshimonsters.com/#organization",
"name": "Moshi Monsters",
"url": "https://www.moshimonsters.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.moshimonsters.com/#/schema/logo/image/",
"url": "https://www.moshimonsters.com/wp-content/uploads/2025/06/Moshi-Monsters-Logo.png",
"contentUrl": "https://www.moshimonsters.com/wp-content/uploads/2025/06/Moshi-Monsters-Logo.png",
"width": 640,
"height": 334,
"caption": "Moshi Monsters"
},
"image": {
"@id": "https://www.moshimonsters.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/MoshiMonsters",
"https://x.com/moshimonsters",
"https://www.tiktok.com/@moshimonsters_official",
"https://www.instagram.com/moshimonsters",
"https://www.youtube.com/moshimonsters"
]
}
]
}
/community-figurine-vote/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.moshimonsters.com/community-figurine-vote",
"url": "https://www.moshimonsters.com/community-figurine-vote",
"name": "Community Figurine Vote - Moshi Monsters",
"isPartOf": {
"@id": "https://www.moshimonsters.com/#website"
},
"datePublished": "2025-12-29T15:58:04+00:00",
"dateModified": "2026-02-24T13:15:49+00:00",
"breadcrumb": {
"@id": "https://www.moshimonsters.com/community-figurine-vote#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.moshimonsters.com/community-figurine-vote"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.moshimonsters.com/community-figurine-vote#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.moshimonsters.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Community Figurine Vote"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.moshimonsters.com/#website",
"url": "https://www.moshimonsters.com/",
"name": "Moshi Monsters",
"description": "Help Rebuild Monstro City",
"publisher": {
"@id": "https://www.moshimonsters.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.moshimonsters.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.moshimonsters.com/#organization",
"name": "Moshi Monsters",
"url": "https://www.moshimonsters.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.moshimonsters.com/#/schema/logo/image/",
"url": "https://www.moshimonsters.com/wp-content/uploads/2025/06/Moshi-Monsters-Logo.png",
"contentUrl": "https://www.moshimonsters.com/wp-content/uploads/2025/06/Moshi-Monsters-Logo.png",
"width": 640,
"height": 334,
"caption": "Moshi Monsters"
},
"image": {
"@id": "https://www.moshimonsters.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/MoshiMonsters",
"https://x.com/moshimonsters",
"https://www.tiktok.com/@moshimonsters_official",
"https://www.instagram.com/moshimonsters",
"https://www.youtube.com/moshimonsters"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
12Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /design-a-moshling/ | 3 | 1 |
| /design-moshi-merch/ | 3 | 1 |
| /community-figurine-vote/ | 3 | 1 |
Explore the other reputation pillars for Moshi Monsters
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Moshi Monsters, captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Moshi Monsters: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://moshimonsters.com to view the most current version of its content and see directly what this company is about and what it offers.