Moshi Monsters
(https://moshimonsters.com) 📸 Data Snapshot: May 31, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre is minimal but present; the site registers a review_count of 3 across pages with only 1 proof_link_count, suggesting the reviews are internal or unverified. Claims like ‘Complete Missions’ and ‘Rebuild Monstro City’ on the homepage lack any linked proof paths to actual gameplay footage or a login portal. The meta_title references a ‘Moshi Monsters Kickstarter’ that is not mentioned or linked anywhere in the clean text, creating a validation gap.
Proof density is high regarding community engagement (thousands of characters and entries are named), but low regarding product functionality. Specific evidence of character bios (e.g., MAGGIE BIO, GOURDON BIO) provides substance for a character-based brand, but there are zero proof points for the ‘minigames’ claim. The ratio of verifiable community output to unsubstantiated gameplay claims is roughly 4:1.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /design-a-moshling/ | 3 | 1 |
| /design-moshi-merch/ | 3 | 1 |
| /community-figurine-vote/ | 3 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.moshimonsters.com/",
"url": "https://www.moshimonsters.com/",
"name": "Moshi Monsters Kickstarter - Moshi Monsters",
"isPartOf": {
"@id": "https://www.moshimonsters.com/#website"
},
"about": {
"@id": "https://www.moshimonsters.com/#organization"
},
"datePublished": "2025-06-10T15:43:55+00:00",
"dateModified": "2026-04-27T18:02:45+00:00",
"breadcrumb": {
"@id": "https://www.moshimonsters.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.moshimonsters.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.moshimonsters.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.moshimonsters.com/#website",
"url": "https://www.moshimonsters.com/",
"name": "Moshi Monsters",
"description": "Help Rebuild Monstro City",
"publisher": {
"@id": "https://www.moshimonsters.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.moshimonsters.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.moshimonsters.com/#organization",
"name": "Moshi Monsters",
"url": "https://www.moshimonsters.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.moshimonsters.com/#/schema/logo/image/",
"url": "https://www.moshimonsters.com/wp-content/uploads/2025/06/Moshi-Monsters-Logo.png",
"contentUrl": "https://www.moshimonsters.com/wp-content/uploads/2025/06/Moshi-Monsters-Logo.png",
"width": 640,
"height": 334,
"caption": "Moshi Monsters"
},
"image": {
"@id": "https://www.moshimonsters.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/MoshiMonsters",
"https://x.com/moshimonsters",
"https://www.tiktok.com/@moshimonsters_official",
"https://www.instagram.com/moshimonsters",
"https://www.youtube.com/moshimonsters"
]
}
]
}
/design-a-moshling/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.moshimonsters.com/design-a-moshling",
"url": "https://www.moshimonsters.com/design-a-moshling",
"name": "Design a Moshling - Moshi Monsters",
"isPartOf": {
"@id": "https://www.moshimonsters.com/#website"
},
"datePublished": "2025-12-01T17:14:50+00:00",
"dateModified": "2026-05-27T13:31:54+00:00",
"breadcrumb": {
"@id": "https://www.moshimonsters.com/design-a-moshling#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.moshimonsters.com/design-a-moshling"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.moshimonsters.com/design-a-moshling#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.moshimonsters.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Design a Moshling"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.moshimonsters.com/#website",
"url": "https://www.moshimonsters.com/",
"name": "Moshi Monsters",
"description": "Help Rebuild Monstro City",
"publisher": {
"@id": "https://www.moshimonsters.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.moshimonsters.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.moshimonsters.com/#organization",
"name": "Moshi Monsters",
"url": "https://www.moshimonsters.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.moshimonsters.com/#/schema/logo/image/",
"url": "https://www.moshimonsters.com/wp-content/uploads/2025/06/Moshi-Monsters-Logo.png",
"contentUrl": "https://www.moshimonsters.com/wp-content/uploads/2025/06/Moshi-Monsters-Logo.png",
"width": 640,
"height": 334,
"caption": "Moshi Monsters"
},
"image": {
"@id": "https://www.moshimonsters.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/MoshiMonsters",
"https://x.com/moshimonsters",
"https://www.tiktok.com/@moshimonsters_official",
"https://www.instagram.com/moshimonsters",
"https://www.youtube.com/moshimonsters"
]
}
]
}
/design-moshi-merch/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.moshimonsters.com/design-moshi-merch",
"url": "https://www.moshimonsters.com/design-moshi-merch",
"name": "Design Moshi Merch - Moshi Monsters",
"isPartOf": {
"@id": "https://www.moshimonsters.com/#website"
},
"datePublished": "2025-12-16T14:58:18+00:00",
"dateModified": "2026-05-28T15:05:08+00:00",
"breadcrumb": {
"@id": "https://www.moshimonsters.com/design-moshi-merch#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.moshimonsters.com/design-moshi-merch"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.moshimonsters.com/design-moshi-merch#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.moshimonsters.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Design Moshi Merch"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.moshimonsters.com/#website",
"url": "https://www.moshimonsters.com/",
"name": "Moshi Monsters",
"description": "Help Rebuild Monstro City",
"publisher": {
"@id": "https://www.moshimonsters.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.moshimonsters.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.moshimonsters.com/#organization",
"name": "Moshi Monsters",
"url": "https://www.moshimonsters.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.moshimonsters.com/#/schema/logo/image/",
"url": "https://www.moshimonsters.com/wp-content/uploads/2025/06/Moshi-Monsters-Logo.png",
"contentUrl": "https://www.moshimonsters.com/wp-content/uploads/2025/06/Moshi-Monsters-Logo.png",
"width": 640,
"height": 334,
"caption": "Moshi Monsters"
},
"image": {
"@id": "https://www.moshimonsters.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/MoshiMonsters",
"https://x.com/moshimonsters",
"https://www.tiktok.com/@moshimonsters_official",
"https://www.instagram.com/moshimonsters",
"https://www.youtube.com/moshimonsters"
]
}
]
}
/community-figurine-vote/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.moshimonsters.com/community-figurine-vote",
"url": "https://www.moshimonsters.com/community-figurine-vote",
"name": "Community Figurine Vote - Moshi Monsters",
"isPartOf": {
"@id": "https://www.moshimonsters.com/#website"
},
"datePublished": "2025-12-29T15:58:04+00:00",
"dateModified": "2026-02-24T13:15:49+00:00",
"breadcrumb": {
"@id": "https://www.moshimonsters.com/community-figurine-vote#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.moshimonsters.com/community-figurine-vote"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.moshimonsters.com/community-figurine-vote#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.moshimonsters.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Community Figurine Vote"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.moshimonsters.com/#website",
"url": "https://www.moshimonsters.com/",
"name": "Moshi Monsters",
"description": "Help Rebuild Monstro City",
"publisher": {
"@id": "https://www.moshimonsters.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.moshimonsters.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.moshimonsters.com/#organization",
"name": "Moshi Monsters",
"url": "https://www.moshimonsters.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.moshimonsters.com/#/schema/logo/image/",
"url": "https://www.moshimonsters.com/wp-content/uploads/2025/06/Moshi-Monsters-Logo.png",
"contentUrl": "https://www.moshimonsters.com/wp-content/uploads/2025/06/Moshi-Monsters-Logo.png",
"width": 640,
"height": 334,
"caption": "Moshi Monsters"
},
"image": {
"@id": "https://www.moshimonsters.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/MoshiMonsters",
"https://x.com/moshimonsters",
"https://www.tiktok.com/@moshimonsters_official",
"https://www.instagram.com/moshimonsters",
"https://www.youtube.com/moshimonsters"
]
}
]
}
This page presents a snapshot of public data from Moshi Monsters, captured on May 31, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Moshi Monsters: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://moshimonsters.com to view the most current version of its content and see directly what this company is about and what it offers.