WizKids
(https://wizkids.com) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There are notable authority gaps in the structured data; while an Organization schema exists, it lacks sameAs links to social media or authority sites (Wikipedia, BGG) which would establish its digital footprint. The mention of ‘Scott Porter’ provides some personality-based authority, but there is no Person schema or sameAs links to verify his profile or professional standing. The technical implementation is hampered by the ‘insufficient’ content flags, suggesting a site that has been technically neglected despite maintaining basic meta tags.
The site claims to offer ‘unforgettable experiences’ and ‘fast-paced tactical combat’ but provides zero evidence of these claims through player metrics, tournament attendance data, or community growth numbers. Bold assertions of being ‘dedicated to imagination’ are not backed by any creative process descriptions or artist/designer highlights. The marketing tone remains high-level and promotional while failing to demonstrate the actual mechanics of the games it promotes.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://wizkids.com/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://wizkids.com#listItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "Organization",
"@id": "https://wizkids.com/#organization",
"name": "WizKids",
"description": "Dedicated to creating games driven by imagination",
"url": "https://wizkids.com/",
"logo": {
"@type": "ImageObject",
"url": "https://eadn-wc03-13179282.nxedge.io/wp-content/uploads/2019/02/wizkids-panel.png",
"@id": "https://wizkids.com/#organizationLogo",
"width": 573,
"height": 215,
"caption": "wizkids-panel"
},
"image": {
"@id": "https://wizkids.com/#organizationLogo"
}
},
{
"@type": "WebPage",
"@id": "https://wizkids.com/#webpage",
"url": "https://wizkids.com/",
"name": "WizKids",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://wizkids.com/#website"
},
"breadcrumb": {
"@id": "https://wizkids.com/#breadcrumblist"
},
"datePublished": "2014-12-18T15:16:11-05:00",
"dateModified": "2025-05-02T11:27:10-04:00"
},
{
"@type": "WebSite",
"@id": "https://wizkids.com/#website",
"url": "https://wizkids.com/",
"name": "WizKids",
"description": "Dedicated to creating games driven by imagination",
"inLanguage": "en-US",
"publisher": {
"@id": "https://wizkids.com/#organization"
}
}
]
}
/heroclix/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://wizkids.com/heroclix/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://wizkids.com/heroclix#listItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "Organization",
"@id": "https://wizkids.com/heroclix/#organization",
"name": "HeroClix",
"url": "https://wizkids.com/heroclix/"
},
{
"@type": "WebPage",
"@id": "https://wizkids.com/heroclix/#webpage",
"url": "https://wizkids.com/heroclix/",
"name": "HeroClix",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://wizkids.com/heroclix/#website"
},
"breadcrumb": {
"@id": "https://wizkids.com/heroclix/#breadcrumblist"
},
"datePublished": "2014-11-10T17:19:21-05:00",
"dateModified": "2025-06-03T02:15:17-04:00"
},
{
"@type": "WebSite",
"@id": "https://wizkids.com/heroclix/#website",
"url": "https://wizkids.com/heroclix/",
"name": "HeroClix",
"inLanguage": "en-US",
"publisher": {
"@id": "https://wizkids.com/heroclix/#organization"
}
}
]
}
/heroclix/2022/03/29/unboxing-marvel-heroclix-marvel-studios-disney-booster-brick-with-scott-porter/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://wizkids.com/heroclix/2022/03/29/unboxing-marvel-heroclix-marvel-studios-disney-booster-brick-with-scott-porter/#article",
"name": "Unboxing Marvel HeroClix: Marvel Studios’ Disney+ Booster Brick With Scott Porter | HeroClix",
"headline": "Unboxing Marvel HeroClix: Marvel Studios’ Disney+ Booster Brick With Scott Porter",
"author": {
"@id": "https://wizkids.com/heroclix/author/selbaz/#author"
},
"publisher": {
"@id": "https://wizkids.com/heroclix/#organization"
},
"image": {
"@type": "ImageObject",
"url": "https://wizkids.com/heroclix/wp-content/uploads/sites/2/2022/03/mhc-disney-unboxing-article-507114-1NYh5tVe.jpg",
"width": 720,
"height": 341
},
"datePublished": "2022-03-29T13:16:08-04:00",
"dateModified": "2024-01-20T15:27:58-05:00",
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://wizkids.com/heroclix/2022/03/29/unboxing-marvel-heroclix-marvel-studios-disney-booster-brick-with-scott-porter/#webpage"
},
"isPartOf": {
"@id": "https://wizkids.com/heroclix/2022/03/29/unboxing-marvel-heroclix-marvel-studios-disney-booster-brick-with-scott-porter/#webpage"
},
"articleSection": "Announcements, Disney+, Marvel HeroClix, Scott Porter, Unboxing Videos"
},
{
"@type": "BreadcrumbList",
"@id": "https://wizkids.com/heroclix/2022/03/29/unboxing-marvel-heroclix-marvel-studios-disney-booster-brick-with-scott-porter/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://wizkids.com/heroclix#listItem",
"position": 1,
"name": "Home",
"item": "https://wizkids.com/heroclix",
"nextItem": {
"@type": "ListItem",
"@id": "https://wizkids.com/heroclix/category/scott-porter/#listItem",
"name": "Scott Porter"
}
},
{
"@type": "ListItem",
"@id": "https://wizkids.com/heroclix/category/scott-porter/#listItem",
"position": 2,
"name": "Scott Porter",
"item": "https://wizkids.com/heroclix/category/scott-porter/",
"nextItem": {
"@type": "ListItem",
"@id": "https://wizkids.com/heroclix/category/scott-porter/unboxing-videos/#listItem",
"name": "Unboxing Videos"
},
"previousItem": {
"@type": "ListItem",
"@id": "https://wizkids.com/heroclix#listItem",
"name": "Home"
}
},
{
"@type": "ListItem",
"@id": "https://wizkids.com/heroclix/category/scott-porter/unboxing-videos/#listItem",
"position": 3,
"name": "Unboxing Videos",
"item": "https://wizkids.com/heroclix/category/scott-porter/unboxing-videos/",
"nextItem": {
"@type": "ListItem",
"@id": "https://wizkids.com/heroclix/2022/03/29/unboxing-marvel-heroclix-marvel-studios-disney-booster-brick-with-scott-porter/#listItem",
"name": "Unboxing Marvel HeroClix: Marvel Studios’ Disney+ Booster Brick With Scott Porter"
},
"previousItem": {
"@type": "ListItem",
"@id": "https://wizkids.com/heroclix/category/scott-porter/#listItem",
"name": "Scott Porter"
}
},
{
"@type": "ListItem",
"@id": "https://wizkids.com/heroclix/2022/03/29/unboxing-marvel-heroclix-marvel-studios-disney-booster-brick-with-scott-porter/#listItem",
"position": 4,
"name": "Unboxing Marvel HeroClix: Marvel Studios’ Disney+ Booster Brick With Scott Porter",
"previousItem": {
"@type": "ListItem",
"@id": "https://wizkids.com/heroclix/category/scott-porter/unboxing-videos/#listItem",
"name": "Unboxing Videos"
}
}
]
},
{
"@type": "Organization",
"@id": "https://wizkids.com/heroclix/#organization",
"name": "HeroClix",
"url": "https://wizkids.com/heroclix/"
},
{
"@type": "Person",
"@id": "https://wizkids.com/heroclix/author/selbaz/#author",
"url": "https://wizkids.com/heroclix/author/selbaz/",
"name": "selbaz",
"image": {
"@type": "ImageObject",
"@id": "https://wizkids.com/heroclix/2022/03/29/unboxing-marvel-heroclix-marvel-studios-disney-booster-brick-with-scott-porter/#authorImage",
"url": "https://wizkids.com/wp-content/uploads/2024/01/cropped-cropped-depositphotos_3694735-stock-photo-3d-small-loupe-96x96.webp",
"width": 96,
"height": 96,
"caption": "selbaz"
}
},
{
"@type": "WebPage",
"@id": "https://wizkids.com/heroclix/2022/03/29/unboxing-marvel-heroclix-marvel-studios-disney-booster-brick-with-scott-porter/#webpage",
"url": "https://wizkids.com/heroclix/2022/03/29/unboxing-marvel-heroclix-marvel-studios-disney-booster-brick-with-scott-porter/",
"name": "Unboxing Marvel HeroClix: Marvel Studios’ Disney+ Booster Brick With Scott Porter | HeroClix",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://wizkids.com/heroclix/#website"
},
"breadcrumb": {
"@id": "https://wizkids.com/heroclix/2022/03/29/unboxing-marvel-heroclix-marvel-studios-disney-booster-brick-with-scott-porter/#breadcrumblist"
},
"author": {
"@id": "https://wizkids.com/heroclix/author/selbaz/#author"
},
"creator": {
"@id": "https://wizkids.com/heroclix/author/selbaz/#author"
},
"image": {
"@type": "ImageObject",
"url": "https://wizkids.com/heroclix/wp-content/uploads/sites/2/2022/03/mhc-disney-unboxing-article-507114-1NYh5tVe.jpg",
"@id": "https://wizkids.com/heroclix/2022/03/29/unboxing-marvel-heroclix-marvel-studios-disney-booster-brick-with-scott-porter/#mainImage",
"width": 720,
"height": 341
},
"primaryImageOfPage": {
"@id": "https://wizkids.com/heroclix/2022/03/29/unboxing-marvel-heroclix-marvel-studios-disney-booster-brick-with-scott-porter/#mainImage"
},
"datePublished": "2022-03-29T13:16:08-04:00",
"dateModified": "2024-01-20T15:27:58-05:00"
},
{
"@type": "WebSite",
"@id": "https://wizkids.com/heroclix/#website",
"url": "https://wizkids.com/heroclix/",
"name": "HeroClix",
"inLanguage": "en-US",
"publisher": {
"@id": "https://wizkids.com/heroclix/#organization"
}
}
]
}
/attackwing/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://wizkids.com/attackwing/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://wizkids.com/attackwing#listItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "Organization",
"@id": "https://wizkids.com/attackwing/#organization",
"name": "Attack Wing",
"url": "https://wizkids.com/attackwing/"
},
{
"@type": "WebPage",
"@id": "https://wizkids.com/attackwing/#webpage",
"url": "https://wizkids.com/attackwing/",
"name": "Star Trek Attack Wing",
"description": "Attack Wing is a fast-paced tactical combat miniatures game, featuring collectible figures based on the Star Trek Universe and the Dungeons & Dragons Forgotten",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://wizkids.com/attackwing/#website"
},
"breadcrumb": {
"@id": "https://wizkids.com/attackwing/#breadcrumblist"
},
"datePublished": "2014-12-15T16:44:55-05:00",
"dateModified": "2024-01-29T11:27:48-05:00"
},
{
"@type": "WebSite",
"@id": "https://wizkids.com/attackwing/#website",
"url": "https://wizkids.com/attackwing/",
"name": "Attack Wing",
"inLanguage": "en-US",
"publisher": {
"@id": "https://wizkids.com/attackwing/#organization"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 311 | 2 |
| /heroclix/ | 307 | 3 |
| /heroclix/2022/03/29/unboxing-marvel-heroclix-marvel-studios-disney-booster-brick-with-scott-porter/ | 307 | 4 |
| /attackwing/ | 381 | 2 |
This page presents a snapshot of public data from WizKids, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to WizKids: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://wizkids.com to view the most current version of its content and see directly what this company is about and what it offers.