WizKids
(https://wizkids.com) 📸 Data Snapshot: May 24, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site exhibits significant trust theatre patterns with review_count figures ranging from 307 to 381 per page, while proof_links_count remains between 2 and 4. This massive disparity suggests that hundreds of reviews are being claimed or displayed without outbound verification paths or third-party validation. No external proof paths to board game databases or critical reviews are present in the structured data. The reliance on high, unverified numbers is a classic trust-building tactic that lacks forensic backing.
Proof density is extremely low, with the ratio of specific verifiable evidence to vague assertions skewed heavily toward the latter. Beyond naming the IPs it is licensed to use, the site provides no dated results or technical specifications within the body content. With review counts over 300 and proof links under 5, the site fails to meet the proof expectations for ‘audience reviews on third-party platforms’ or ‘verifiable credits’ for its developers.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 311 | 2 |
| /heroclix/ | 307 | 3 |
| /heroclix/2022/03/29/unboxing-marvel-heroclix-marvel-studios-disney-booster-brick-with-scott-porter/ | 307 | 4 |
| /attackwing/ | 381 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://wizkids.com/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://wizkids.com#listItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "Organization",
"@id": "https://wizkids.com/#organization",
"name": "WizKids",
"description": "Dedicated to creating games driven by imagination",
"url": "https://wizkids.com/",
"logo": {
"@type": "ImageObject",
"url": "https://eadn-wc03-13179282.nxedge.io/wp-content/uploads/2019/02/wizkids-panel.png",
"@id": "https://wizkids.com/#organizationLogo",
"width": 573,
"height": 215,
"caption": "wizkids-panel"
},
"image": {
"@id": "https://wizkids.com/#organizationLogo"
}
},
{
"@type": "WebPage",
"@id": "https://wizkids.com/#webpage",
"url": "https://wizkids.com/",
"name": "WizKids",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://wizkids.com/#website"
},
"breadcrumb": {
"@id": "https://wizkids.com/#breadcrumblist"
},
"datePublished": "2014-12-18T15:16:11-05:00",
"dateModified": "2025-05-02T11:27:10-04:00"
},
{
"@type": "WebSite",
"@id": "https://wizkids.com/#website",
"url": "https://wizkids.com/",
"name": "WizKids",
"description": "Dedicated to creating games driven by imagination",
"inLanguage": "en-US",
"publisher": {
"@id": "https://wizkids.com/#organization"
}
}
]
}
/heroclix/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://wizkids.com/heroclix/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://wizkids.com/heroclix#listItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "Organization",
"@id": "https://wizkids.com/heroclix/#organization",
"name": "HeroClix",
"url": "https://wizkids.com/heroclix/"
},
{
"@type": "WebPage",
"@id": "https://wizkids.com/heroclix/#webpage",
"url": "https://wizkids.com/heroclix/",
"name": "HeroClix",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://wizkids.com/heroclix/#website"
},
"breadcrumb": {
"@id": "https://wizkids.com/heroclix/#breadcrumblist"
},
"datePublished": "2014-11-10T17:19:21-05:00",
"dateModified": "2025-06-03T02:15:17-04:00"
},
{
"@type": "WebSite",
"@id": "https://wizkids.com/heroclix/#website",
"url": "https://wizkids.com/heroclix/",
"name": "HeroClix",
"inLanguage": "en-US",
"publisher": {
"@id": "https://wizkids.com/heroclix/#organization"
}
}
]
}
/heroclix/2022/03/29/unboxing-marvel-heroclix-marvel-studios-disney-booster-brick-with-scott-porter/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://wizkids.com/heroclix/2022/03/29/unboxing-marvel-heroclix-marvel-studios-disney-booster-brick-with-scott-porter/#article",
"name": "Unboxing Marvel HeroClix: Marvel Studios’ Disney+ Booster Brick With Scott Porter | HeroClix",
"headline": "Unboxing Marvel HeroClix: Marvel Studios’ Disney+ Booster Brick With Scott Porter",
"author": {
"@id": "https://wizkids.com/heroclix/author/selbaz/#author"
},
"publisher": {
"@id": "https://wizkids.com/heroclix/#organization"
},
"image": {
"@type": "ImageObject",
"url": "https://wizkids.com/heroclix/wp-content/uploads/sites/2/2022/03/mhc-disney-unboxing-article-507114-1NYh5tVe.jpg",
"width": 720,
"height": 341
},
"datePublished": "2022-03-29T13:16:08-04:00",
"dateModified": "2024-01-20T15:27:58-05:00",
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://wizkids.com/heroclix/2022/03/29/unboxing-marvel-heroclix-marvel-studios-disney-booster-brick-with-scott-porter/#webpage"
},
"isPartOf": {
"@id": "https://wizkids.com/heroclix/2022/03/29/unboxing-marvel-heroclix-marvel-studios-disney-booster-brick-with-scott-porter/#webpage"
},
"articleSection": "Announcements, Disney+, Marvel HeroClix, Scott Porter, Unboxing Videos"
},
{
"@type": "BreadcrumbList",
"@id": "https://wizkids.com/heroclix/2022/03/29/unboxing-marvel-heroclix-marvel-studios-disney-booster-brick-with-scott-porter/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://wizkids.com/heroclix#listItem",
"position": 1,
"name": "Home",
"item": "https://wizkids.com/heroclix",
"nextItem": {
"@type": "ListItem",
"@id": "https://wizkids.com/heroclix/category/scott-porter/#listItem",
"name": "Scott Porter"
}
},
{
"@type": "ListItem",
"@id": "https://wizkids.com/heroclix/category/scott-porter/#listItem",
"position": 2,
"name": "Scott Porter",
"item": "https://wizkids.com/heroclix/category/scott-porter/",
"nextItem": {
"@type": "ListItem",
"@id": "https://wizkids.com/heroclix/category/scott-porter/unboxing-videos/#listItem",
"name": "Unboxing Videos"
},
"previousItem": {
"@type": "ListItem",
"@id": "https://wizkids.com/heroclix#listItem",
"name": "Home"
}
},
{
"@type": "ListItem",
"@id": "https://wizkids.com/heroclix/category/scott-porter/unboxing-videos/#listItem",
"position": 3,
"name": "Unboxing Videos",
"item": "https://wizkids.com/heroclix/category/scott-porter/unboxing-videos/",
"nextItem": {
"@type": "ListItem",
"@id": "https://wizkids.com/heroclix/2022/03/29/unboxing-marvel-heroclix-marvel-studios-disney-booster-brick-with-scott-porter/#listItem",
"name": "Unboxing Marvel HeroClix: Marvel Studios’ Disney+ Booster Brick With Scott Porter"
},
"previousItem": {
"@type": "ListItem",
"@id": "https://wizkids.com/heroclix/category/scott-porter/#listItem",
"name": "Scott Porter"
}
},
{
"@type": "ListItem",
"@id": "https://wizkids.com/heroclix/2022/03/29/unboxing-marvel-heroclix-marvel-studios-disney-booster-brick-with-scott-porter/#listItem",
"position": 4,
"name": "Unboxing Marvel HeroClix: Marvel Studios’ Disney+ Booster Brick With Scott Porter",
"previousItem": {
"@type": "ListItem",
"@id": "https://wizkids.com/heroclix/category/scott-porter/unboxing-videos/#listItem",
"name": "Unboxing Videos"
}
}
]
},
{
"@type": "Organization",
"@id": "https://wizkids.com/heroclix/#organization",
"name": "HeroClix",
"url": "https://wizkids.com/heroclix/"
},
{
"@type": "Person",
"@id": "https://wizkids.com/heroclix/author/selbaz/#author",
"url": "https://wizkids.com/heroclix/author/selbaz/",
"name": "selbaz",
"image": {
"@type": "ImageObject",
"@id": "https://wizkids.com/heroclix/2022/03/29/unboxing-marvel-heroclix-marvel-studios-disney-booster-brick-with-scott-porter/#authorImage",
"url": "https://wizkids.com/wp-content/uploads/2024/01/cropped-cropped-depositphotos_3694735-stock-photo-3d-small-loupe-96x96.webp",
"width": 96,
"height": 96,
"caption": "selbaz"
}
},
{
"@type": "WebPage",
"@id": "https://wizkids.com/heroclix/2022/03/29/unboxing-marvel-heroclix-marvel-studios-disney-booster-brick-with-scott-porter/#webpage",
"url": "https://wizkids.com/heroclix/2022/03/29/unboxing-marvel-heroclix-marvel-studios-disney-booster-brick-with-scott-porter/",
"name": "Unboxing Marvel HeroClix: Marvel Studios’ Disney+ Booster Brick With Scott Porter | HeroClix",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://wizkids.com/heroclix/#website"
},
"breadcrumb": {
"@id": "https://wizkids.com/heroclix/2022/03/29/unboxing-marvel-heroclix-marvel-studios-disney-booster-brick-with-scott-porter/#breadcrumblist"
},
"author": {
"@id": "https://wizkids.com/heroclix/author/selbaz/#author"
},
"creator": {
"@id": "https://wizkids.com/heroclix/author/selbaz/#author"
},
"image": {
"@type": "ImageObject",
"url": "https://wizkids.com/heroclix/wp-content/uploads/sites/2/2022/03/mhc-disney-unboxing-article-507114-1NYh5tVe.jpg",
"@id": "https://wizkids.com/heroclix/2022/03/29/unboxing-marvel-heroclix-marvel-studios-disney-booster-brick-with-scott-porter/#mainImage",
"width": 720,
"height": 341
},
"primaryImageOfPage": {
"@id": "https://wizkids.com/heroclix/2022/03/29/unboxing-marvel-heroclix-marvel-studios-disney-booster-brick-with-scott-porter/#mainImage"
},
"datePublished": "2022-03-29T13:16:08-04:00",
"dateModified": "2024-01-20T15:27:58-05:00"
},
{
"@type": "WebSite",
"@id": "https://wizkids.com/heroclix/#website",
"url": "https://wizkids.com/heroclix/",
"name": "HeroClix",
"inLanguage": "en-US",
"publisher": {
"@id": "https://wizkids.com/heroclix/#organization"
}
}
]
}
/attackwing/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://wizkids.com/attackwing/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://wizkids.com/attackwing#listItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "Organization",
"@id": "https://wizkids.com/attackwing/#organization",
"name": "Attack Wing",
"url": "https://wizkids.com/attackwing/"
},
{
"@type": "WebPage",
"@id": "https://wizkids.com/attackwing/#webpage",
"url": "https://wizkids.com/attackwing/",
"name": "Star Trek Attack Wing",
"description": "Attack Wing is a fast-paced tactical combat miniatures game, featuring collectible figures based on the Star Trek Universe and the Dungeons & Dragons Forgotten",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://wizkids.com/attackwing/#website"
},
"breadcrumb": {
"@id": "https://wizkids.com/attackwing/#breadcrumblist"
},
"datePublished": "2014-12-15T16:44:55-05:00",
"dateModified": "2024-01-29T11:27:48-05:00"
},
{
"@type": "WebSite",
"@id": "https://wizkids.com/attackwing/#website",
"url": "https://wizkids.com/attackwing/",
"name": "Attack Wing",
"inLanguage": "en-US",
"publisher": {
"@id": "https://wizkids.com/attackwing/#organization"
}
}
]
}
This page presents a snapshot of public data from WizKids, captured on May 24, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to WizKids: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://wizkids.com to view the most current version of its content and see directly what this company is about and what it offers.