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Identity & Authority: MAKEUP BY MARIO – Signal Evidence & AI Readability

MAKEUP BY MARIO

(https://makeupbymario.com) 📸 Data Snapshot: May 31, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
13 Impact Weight: 15 / 100
87% Reputation

Authority gaps are nearly non-existent because the brand is anchored by a verifiable expert, Mario Dedivanovic. His professional digital footprint is referenced through ‘Mario’s Story’ and his Instagram. Schema data includes Organization and Product types, though it lacks a specific Person schema to programmatically link the founder to the products within the structured data.

There is no significant disconnect between marketing tone and technical proof. The brand claims to offer ‘universal shades,’ and sub-pages demonstrate this with 32+ shades for foundations and specific descriptions for each eyeshadow (e.g., ‘EE 1 – Matte Creamy Beige’). Performance claims are consistently paired with specific application ‘Pro Tips’ that demonstrate product utility.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema 
[
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "name": "MAKEUP BY MARIO",
        "url": "https://www.makeupbymario.com"
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "MAKEUP BY MARIO",
        "url": "https://www.makeupbymario.com",
        "logo": "https://www.makeupbymario.com/cdn/shop/t/374/assets/logo.png?v=92313",
        "sameAs": [
            null,
            null,
            null,
            null
        ]
    }
]
/products/ethereal-eyes-eyeshadow-palette-the-original/ 
[
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "name": "MAKEUP BY MARIO",
        "url": "https://www.makeupbymario.com"
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "MAKEUP BY MARIO",
        "url": "https://www.makeupbymario.com",
        "logo": "https://www.makeupbymario.com/cdn/shop/t/374/assets/logo.png?v=92313",
        "sameAs": [
            null,
            null,
            null,
            null
        ]
    },
    {
        "@context": "http://schema.org/",
        "@id": "/products/ethereal-eyes-eyeshadow-palette-the-original#product",
        "@type": "ProductGroup",
        "brand": {
            "@type": "Brand",
            "name": "MAKEUP BY MARIO"
        },
        "category": "Eyes",
        "description": "Mario's iconic palette is back. This is his dream color story with 12 signature shades in glossy shimmer, sueded matte, & natural metallic finishes.",
        "hasVariant": [
            {
                "@id": "/products/ethereal-eyes-eyeshadow-palette-the-original?variant=43698447384641#variant",
                "@type": "Product",
                "gtin": "810050384629",
                "image": "https://www.makeupbymario.com/cdn/shop/files/MBM_EtherealEyes_Pack.jpg?v=1769119337&width=1920",
                "name": "Ethereal Eyes™ Eyeshadow Palette: The Original - Ethereal Eyes™ Eyeshadow Palette: The Original",
                "offers": {
                    "@id": "/products/ethereal-eyes-eyeshadow-palette-the-original?variant=43698447384641#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "69.00",
                    "priceCurrency": "USD",
                    "url": "https://www.makeupbymario.com/products/ethereal-eyes-eyeshadow-palette-the-original?variant=43698447384641"
                },
                "sku": "22042120.2"
            },
            {
                "@id": "/products/ethereal-eyes-eyeshadow-palette-the-original?variant=43698447417409#variant",
                "@type": "Product",
                "gtin": "810050388672",
                "image": "https://www.makeupbymario.com/cdn/shop/files/MBM_EtherealEyes_Pack.jpg?v=1769119337&width=1920",
                "name": "Ethereal Eyes™ Eyeshadow Palette: The Original - Engraving",
                "offers": {
                    "@id": "/products/ethereal-eyes-eyeshadow-palette-the-original?variant=43698447417409#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/OutOfStock",
                    "price": "85.00",
                    "priceCurrency": "USD",
                    "url": "https://www.makeupbymario.com/products/ethereal-eyes-eyeshadow-palette-the-original?variant=43698447417409"
                },
                "sku": "63121565"
            }
        ],
        "name": "Ethereal Eyes™ Eyeshadow Palette: The Original",
        "productGroupID": "7775771263041",
        "url": "https://www.makeupbymario.com/products/ethereal-eyes-eyeshadow-palette-the-original"
    }
]
/products/jelly-jar-lip-cheek-balm/ 
[
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "name": "MAKEUP BY MARIO",
        "url": "https://www.makeupbymario.com"
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "MAKEUP BY MARIO",
        "url": "https://www.makeupbymario.com",
        "logo": "https://www.makeupbymario.com/cdn/shop/t/374/assets/logo.png?v=92313",
        "sameAs": [
            null,
            null,
            null,
            null
        ]
    },
    {
        "@context": "http://schema.org/",
        "@id": "/products/jelly-jar-lip-cheek-balm#product",
        "@type": "ProductGroup",
        "brand": {
            "@type": "Brand",
            "name": "MAKEUP BY MARIO"
        },
        "category": "Lips",
        "description": "Mario's first-to-market bouncy, jelly-like formula for lip & cheek that feels lightweight & nourishing with a wash of juicy color.",
        "hasVariant": [
            {
                "@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530756673#variant",
                "@type": "Product",
                "gtin": "810050387811",
                "image": "https://www.makeupbymario.com/cdn/shop/files/810050387811__1.jpg?v=1764705503&width=1920",
                "name": "Jelly Jar™ Lip & Cheek Balm - Pink Sugar (Soft Pop of Pink)",
                "offers": {
                    "@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530756673#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "28.00",
                    "priceCurrency": "USD",
                    "url": "https://www.makeupbymario.com/products/jelly-jar-lip-cheek-balm?variant=43054530756673"
                },
                "sku": "22027101"
            },
            {
                "@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530723905#variant",
                "@type": "Product",
                "gtin": "810050387828",
                "image": "https://www.makeupbymario.com/cdn/shop/files/810050387828__1.jpg?v=1764705503&width=1920",
                "name": "Jelly Jar™ Lip & Cheek Balm - Rose Crush (Warm Rosey Pink)",
                "offers": {
                    "@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530723905#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "28.00",
                    "priceCurrency": "USD",
                    "url": "https://www.makeupbymario.com/products/jelly-jar-lip-cheek-balm?variant=43054530723905"
                },
                "sku": "22027102"
            },
            {
                "@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530658369#variant",
                "@type": "Product",
                "gtin": "810050387804",
                "image": "https://www.makeupbymario.com/cdn/shop/files/810050387804__1.jpg?v=1764705503&width=1920",
                "name": "Jelly Jar™ Lip & Cheek Balm - Pink Chai (Warm Pink Beige)",
                "offers": {
                    "@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530658369#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "28.00",
                    "priceCurrency": "USD",
                    "url": "https://www.makeupbymario.com/products/jelly-jar-lip-cheek-balm?variant=43054530658369"
                },
                "sku": "22027100"
            },
            {
                "@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530691137#variant",
                "@type": "Product",
                "gtin": "810050387835",
                "image": "https://www.makeupbymario.com/cdn/shop/files/810050387835__1.jpg?v=1764705503&width=1920",
                "name": "Jelly Jar™ Lip & Cheek Balm - Mauve Latte (Rosey Mauve)",
                "offers": {
                    "@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530691137#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "28.00",
                    "priceCurrency": "USD",
                    "url": "https://www.makeupbymario.com/products/jelly-jar-lip-cheek-balm?variant=43054530691137"
                },
                "sku": "22027103"
            },
            {
                "@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530789441#variant",
                "@type": "Product",
                "gtin": "810050387842",
                "image": "https://www.makeupbymario.com/cdn/shop/files/810050387842__1.jpg?v=1764705503&width=1920",
                "name": "Jelly Jar™ Lip & Cheek Balm - Berry Toasty (Rich Berry)",
                "offers": {
                    "@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530789441#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "28.00",
                    "priceCurrency": "USD",
                    "url": "https://www.makeupbymario.com/products/jelly-jar-lip-cheek-balm?variant=43054530789441"
                },
                "sku": "22027104"
            },
            {
                "@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530822209#variant",
                "@type": "Product",
                "gtin": "810050387859",
                "image": "https://www.makeupbymario.com/cdn/shop/files/810050387859__1.jpg?v=1764705503&width=1920",
                "name": "Jelly Jar™ Lip & Cheek Balm - Cherry Pie (Bright Neutral Red)",
                "offers": {
                    "@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530822209#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "28.00",
                    "priceCurrency": "USD",
                    "url": "https://www.makeupbymario.com/products/jelly-jar-lip-cheek-balm?variant=43054530822209"
                },
                "sku": "22027105"
            }
        ],
        "name": "Jelly Jar™ Lip & Cheek Balm",
        "productGroupID": "7706247397441",
        "url": "https://www.makeupbymario.com/products/jelly-jar-lip-cheek-balm"
    }
]
/products/marios-essential-brush-kit/ 
[
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "name": "MAKEUP BY MARIO",
        "url": "https://www.makeupbymario.com"
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "MAKEUP BY MARIO",
        "url": "https://www.makeupbymario.com",
        "logo": "https://www.makeupbymario.com/cdn/shop/t/374/assets/logo.png?v=92313",
        "sameAs": [
            null,
            null,
            null,
            null
        ]
    },
    {
        "@context": "http://schema.org/",
        "@id": "/products/marios-essential-brush-kit#product",
        "@type": "Product",
        "brand": {
            "@type": "Brand",
            "name": "MAKEUP BY MARIO"
        },
        "category": "Tools",
        "description": "Mario's best-selling face brushes now in a 5-piece limited-edition travel set with a convenient custom case for on-the-go or everyday application.\n*This item is excluded from any promotions or discounts.",
        "gtin": "810050387590",
        "image": "https://www.makeupbymario.com/cdn/shop/files/MiniBrushKit_Packshot.jpg?v=1758030843&width=1920",
        "name": "Mario's Essential Brush Kit",
        "offers": {
            "@id": "/products/marios-essential-brush-kit?variant=42494520229953#offer",
            "@type": "Offer",
            "availability": "http://schema.org/InStock",
            "price": "79.00",
            "priceCurrency": "USD",
            "url": "https://www.makeupbymario.com/products/marios-essential-brush-kit?variant=42494520229953"
        },
        "sku": "220780020",
        "url": "https://www.makeupbymario.com/products/marios-essential-brush-kit"
    }
]
🛡️ Trust Signals — external proof links that back the declared identity
1402Review mentions (all pages)
8External proof links (all pages)
PageReviewsProof links
/ (home) 406 2
/products/ethereal-eyes-eyeshadow-palette-the-original/ 398 2
/products/jelly-jar-lip-cheek-balm/ 332 2
/products/marios-essential-brush-kit/ 266 2
Explore the other reputation pillars for MAKEUP BY MARIO
Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →
Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from MAKEUP BY MARIO, captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to MAKEUP BY MARIO: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://makeupbymario.com to view the most current version of its content and see directly what this company is about and what it offers.