MAKEUP BY MARIO
(https://makeupbymario.com) 📸 Data Snapshot: May 31, 2026
Information Density — The Lens
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Info Density
Power-words vs. Substance ratio.
24
Impact Weight: 30 / 100
80% Reputation
The information density is exceptionally high for a retail site. Instead of relying solely on power words like ‘luxury’ and ‘high-performance,’ the content provides full INCI ingredient lists for every product and specific technical finish descriptions such as ‘wet-to-powder shadow’ and ‘micronized pigments.’ Headings are mostly functional product names, though the homepage suffers from redundant H2 tags for ‘Introducing rewards by mario’ and product names, which adds slight structural fluff.
Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.
📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://makeupbymario.com) The Best in Makeup & Makeup Products | MAKEUP BY MARIO
Sign up for 15% off your first order Sign up for 15% off your first order [H4] [H4] MARIO RECOMMENDS Quick shop [IMG: SurrealSkin® Natural Finish Foundation] [H2] SurrealSkin® Natural Finish Foundation $48.00 (385) 32 shades [IMG: Allure badge] Quick shop [IMG: F4 Dual-Ended Foundation and Face Brush] [H2] F4 Dual-Ended Foundation and Face Brush $36.00 (231) NEW PACKAGING Quick shop [IMG: SoftSculpt® Shaping Stick] [H2] SoftSculpt® Shaping Stick $34.00 (196) 7 shades ONLINE EXCLUSIVE Quick shop [IMG: Ethereal Eyes™ Eyeshadow Palette: Nature] [H2] Ethereal Eyes™ Eyeshadow Palette: Nature $69.00 (222) Quick shop [IMG: SoftSculpt Transforming Skin Enhancer®] [H2] SoftSculpt Transforming Skin Enhancer® $34.00 (353) 6 shades Quick shop [IMG: Soft Pop Plumping Blush Veil] [H2] Soft Pop Plumping Blush Veil $34.00 (435) 10 shades IT'S BACK Quick shop [IMG: Ethereal Eyes™ Eyeshadow Palette: The Original] [H2] Ethereal Eyes™ Eyeshadow Palette: The Original $69.00 (572) 2 shades IT'S BACK Quick shop [IMG: Ethereal Eyes™ Eyeshadow Palette: The Original] [H2] Ethereal Eyes™ Eyeshadow Palette: The Original $69.00 (572) 2 shades NEW ARRIVAL Quick shop [IMG: Jelly Jar™ Lip & Cheek Balm] [IMG: Jelly Jar™ Lip & Cheek Balm] [H2] Jelly Jar™ Lip & Cheek Balm $28.00 (220) 6 shades NEW ARRIVAL Quick shop [IMG: Jelly Jar™ Lip & Cheek Balm] [IMG: Jelly Jar™ Lip & Cheek Balm] [H2] Jelly Jar™ Lip & Cheek Balm $28.00 (220) 6 shades Quick shop [IMG: SurrealSkin® Natural Finish Foundation] [H2] SurrealSkin® Natural Finish Foundation $48.00 (385) 32 shades Quick shop [IMG: SurrealSkin® Natural Finish Foundation] [H2] SurrealSkin® Natural Finish Foundation $48.00 (385) 32 shades NEW SHADE Quick shop [IMG: Master Mascara®] [H2] Master Mascara® $28.00 (229) 2 shades Quick shop [IMG: Master Mattes® Long-Wear Cream Eyeshadow] [H2] Master Mattes® Long-Wear Cream Eyeshadow $25.00 (498) 10 shades Quick shop [IMG: SoftSculpt® Blurring Bronzer] [H2] SoftSculpt® Blurring Bronzer $38.00 (30) 6 shades NEW PACKAGING Quick shop [IMG: SoftSculpt® Shaping Stick] [H2] SoftSculpt® Shaping Stick $34.00 (196) 7 shades NEW SHADE Quick shop [IMG: Master Mascara®] [H2] Master Mascara® $28.00 (229) 2 shades Quick shop [IMG: Master Mattes® Long-Wear Cream Eyeshadow] [H2] Master Mattes® Long-Wear Cream Eyeshadow $25.00 (498) 10 shades Quick shop [IMG: SoftSculpt® Blurring Bronzer] [H2] SoftSculpt® Blurring Bronzer $38.00 (30) 6 shades [IMG: Allure badge] Quick shop [IMG: Ultra Suede® Sculpting Lip Pencil] [H2] Ultra Suede® Sculpting Lip Pencil $26.00 (500) 22 shades Quick shop [IMG: MoistureGlow™ Plumping Lip Serum] [H2] MoistureGlow™ Plumping Lip Serum $26.00 (1782) 18 shades Quick shop [IMG: SuperShine™ Lip Gloss] [IMG: SuperShine™ Lip Gloss] [H2] SuperShine™ Lip Gloss $26.00 (173) 11 shades Quick shop [IMG: SuperSatin® Lipstick] [H2] SuperSatin® Lipstick $28.00 (145) 18 shades Quick shop [IMG: Ultra Suede® Lipstick] [H2] Ultra Suede® Lipstick $28.00 (83) 20 shades ONLINE EXCLUSIVE Quick shop [IMG: Front view of Makeup By Mario] [H2] Ethereal Eyes™ Eyeshadow Palette: Moonlight $69.00 (326) Quick shop [IMG: Front view of the Master Mattes® Eyeshadow Palette: The Neutrals which contains 12 neutral-toned, creamy, and buildable shades.] [H2] Master Mattes® Eyeshadow Palette: The Neutrals $56.00 (1107) [IMG: Allure badge] Quick shop [IMG: Front view of the Master Mattes® Eyeshadow Palette: The Original which uniquely shaded and inspired by human skin tones from light to deep.] [H2] Master Mattes® Eyeshadow Palette: The Original $56.00 (704) NEW PACKAGING Quick shop [IMG: SoftSculpt® Shaping Stick] [H2] SoftSculpt® Shaping Stick $34.00 (196) 7 shades Quick shop [H2] SurrealSkin® Foundation $48.00 (1740) 39 shades Quick shop [IMG: SurrealSkin® Soft Blur Setting Powder] [H2] SurrealSkin® Soft Blur Setting Powder $38.00 (321) 7 shades Quick shop [IMG: SurrealSkin® Soft Setting Spray] [H2] SurrealSkin® Soft Setting Spray $20.00 (244) 2 shades Quick shop [IMG: SoftSculpt Transforming Skin Enhancer®] [H2] SoftSculpt Transforming Skin Enhancer® $34.00 (353) 6 shades [IMG: Allure badge] Quick shop [IMG: SoftSculpt® Bronzing & Shaping Serum] [H2] SoftSculpt® Bronzing & Shaping Serum $36.00 (925) 7 shades Quick shop [IMG: SurrealSkin® Awakening Concealer] [H2] SurrealSkin® Awakening Concealer $29.00 (1237) 26 shades Quick shop [IMG: Soft Pop Plumping Blush Veil] [H2] Soft Pop Plumping Blush Veil $34.00 (435) 10 shades NEW PACKAGING Quick shop [IMG: Soft Pop Blush Stick] [H2] Soft Pop Blush Stick $34.00 (12) 9 shades [IMG: Allure badge] Quick shop [H2] Soft Pop Powder Blush $32.00 (83) 5 shades [H3] REAL RESULTS [IMG: Ethereal Eyes™ Eyeshadow Palette: The Original] [IMG: Ethereal Eyes™ Eyeshadow Palette: The Original] [IMG: Ethereal Eyes™ Eyeshadow Palette: The Original] [IMG: Jelly Jar™ Lip & Cheek Balm] [IMG: Jelly Jar™ Lip & Cheek Balm] [IMG: SurrealSkin® Natural Finish Foundation] [IMG: SurrealSkin® Natural Finish Foundation] [H2] Introducing rewards by mario Join and get 25 points Join today and get 25 points. Earn points everytime you shop. Redeem points for an e-gift card. [H2] Introducing rewards by mario Join and get 25 points Join today and get 25 points. Earn points everytime you shop. Redeem points for an e-gift card. [H2] Introducing rewards by mario Join and get 25 points Join today and get 25 points. Earn points everytime you shop. Redeem points for an e-gift card. [H2] Introducing rewards by mario Join and get 25 points Join today and get 25 points. Earn points everytime you shop. Redeem points for an e-gift card. [H2] Introducing rewards by mario Join and get 25 points Join today and get 25 points. Earn points everytime you shop. Redeem points for an e-gift card. [H2] Introducing rewards by mario Join and get 25 points Join today and get 25 points. Earn points everytime you shop. Redeem points for an e-gift card. [H2] Introducing rewards by mario Join and get 25 points Join today and get 25 points. Earn points everytime you shop. Redeem points for an e-gift card. [H2] Introducing rewards by mario Join and get 25 points Join today and get 25 points. Earn points everytime you shop. Redeem points for an e-gift card. [H2] Introducing rewards by mario Join and get 25 points Join today and get 25 points. Earn points everytime you shop. Redeem points for an e-gift card. [H2] Introducing rewards by mario Join and get 25 points Join today and get 25 points. Earn points everytime you shop. Redeem points for an e-gift card. [H2] Created by master makeup artist, Mario Dedivanovic, Makeup by Mario features makeup and tools in the most universal shades and easy-to-use formulas. Inspired by Mario’s philosophies and makeup techniques, each product is crafted to provide an effortless makeup experience and inspired artistry. Mario’s Story
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SUB-PAGE (https://makeupbymario.com/products/ethereal-eyes-eyeshadow-palette-the-original/) Ethereal Eyes™ Eyeshadow Palette: The Original | MAKEUP BY MARIO
Sign up for 15% off your first order Sign up for 15% off your first order [H4] [H4] MARIO RECOMMENDS Quick shop [IMG: SurrealSkin® Natural Finish Foundation] [H2] SurrealSkin® Natural Finish Foundation $48.00 (385) 32 shades [IMG: Allure badge] Quick shop [IMG: F4 Dual-Ended Foundation and Face Brush] [H2] F4 Dual-Ended Foundation and Face Brush $36.00 (231) NEW PACKAGING Quick shop [IMG: SoftSculpt® Shaping Stick] [H2] SoftSculpt® Shaping Stick $34.00 (196) 7 shades ONLINE EXCLUSIVE Quick shop [IMG: Ethereal Eyes™ Eyeshadow Palette: Nature] [H2] Ethereal Eyes™ Eyeshadow Palette: Nature $69.00 (222) Quick shop [IMG: SoftSculpt Transforming Skin Enhancer®] [H2] SoftSculpt Transforming Skin Enhancer® $34.00 (353) 6 shades Quick shop [IMG: Soft Pop Plumping Blush Veil] [H2] Soft Pop Plumping Blush Veil $34.00 (435) 10 shades OVERVIEW (572) [H1] Ethereal Eyes™ Eyeshadow Palette: The Original $69.00 Mario's iconic palette is back. This is his dream color story with 12 signature shades in glossy shimmer, sueded matte, & natural metallic finishes. Notify me when back in stock Free US Standard Shipping on Orders over $35 Cruelty-Free Leaping Bunny Approved Overview Mario’s original Ethereal Eyes™ Palette is his artistic vision come to life. Inspired by the timeless beauty of the natural world around us, the 12 shades & 3 finishes work in perfect harmony together. Be your own artist: create infinite looks from everyday ethereal to special occasion. - GLOSSY SHIMMERS: a first-of-its-kind-formula infused with pearls to impart a reflective, wet-like shine on lids. - SUEDED MATTES: enhanced grip and rich color. - NATURAL METALLICS: micronized pigments for a soft metallic shine. How to Apply Use any combination of shades to create an ethereal look, day or night.Each shadow offers sheer to buildable color.Use your favorite Makeup By Mario eyeshadow brush (sold separately) for flawless application.PRO TIP: For the glossy shimmer formula, use your fingers to tap the wet-to-powder shadow onto lids. Head to Makeup By Mario’s Instagram to see Mario’s looks for inspiration. Shade Description EE 1 - Matte Creamy Beige EE 2 - Shimmering Champagne EE 3 - Matte Muted Peach EE 4 - Matte Soft Brown EE 5 - Matte Cool Mauve EE 6 - Shimmering Silvery Pink EE 7 - Matte Dusty Rose EE 8 - Metallic Medium Brown EE 9 - Matte Neutral Brown EE 10 - Shimmering Gold EE 11 - Metallic Taupe EE 12 - Matte Neutral Rich Brown Ingredients EE 1MICA, TALC, ZINC STEARATE, BORON NITRIDE, NYLON-12, SILICA, OCTYLDODECYL STEAROYL STEARATE, DIISOSTEARYL MALATE; CELLULOSE, POLYETHYLENE, TRIETHOXYCAPRYLYLSILANE, PHENOXYETHANOL, SODIUM DEHYDROACETATE, SORBIC ACID, ALUMINA[+/ -: TITANIUM DIOXIDE (CI 77891), MANGANESE VIOLET (CI 77742), IRON OXIDES (CI 77491, CI 77492), YELLOW 5 LAKE (CI 19140)EE 2DIMETHICONE, CALCIUM ALUMINUM BOROSILICATE, MICA, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECYL STEAROYL STEARATE, MAGNESIUM MYRISTATE, SILICA, DIISOSTEARYL MALATE, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER; 1,2-HEXANEDIOL, ACRYLATES COPOLYMER, CAPRYLYL GLYCOL, ISODODECANE, TIN OXIDE[+/ -: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77499)EE 3, EE 7TALC, BORON NITRIDE, NYLON-12, SILICA, MICA, CELLULOSE, OCTYLDODECYL STEAROYL STEARATE, POLYETHYLENE, ZINC STEARATE; DIISOSTEARYL MALATE, TRIETHOXYCAPRYLYLSILANE, PHENOXYETHANOL, SODIUM DEHYDROACETATE, SORBIC ACID, ALUMINA[+/ -: TITANIUM DIOXIDE (CI 77891), MANGANESE VIOLET (CI 77742), IRON OXIDES (CI 77491, CI 77492, CI 77499), YELLOW 5 LAKE (CI 19140), CARMINE (CI 75470)EE 4, EE 5TALC, MICA, BORON NITRIDE, SILICA, NYLON-12, POLYETHYLENE, ZINCSTEARATE, OCTYLDODECYL STEAROYL STEARATE; DIISOSTEARYL MALATE, PHENOXYETHANOL, SODIUM DEHYDROACETATE, SORBIC ACID, [+/ -: TITANIUM DIOXIDE (CI 77891), MANGANESE VIOLET (CI 77742), IRON OXIDES (CI 77491, CI 77492, CI 77499), YELLOW 5 LAKE (CI 19140), ULTRAMARINES (CI 77007)EE 6DIMETHICONE, CALCIUM ALUMINUM BOROSILICATE, MICA, CAPRYLIC/CAPRIC TRIGLYCERIDE, SILICA, CALCIUM SODIUM BOROSILICATE, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, MAGNESIUM MYRISTATE; 1,2-HEXANEDIOL, ACRYLATES COPOLYMER, CAPRYLYL GLYCOL, ISODODECANE, TIN OXIDE[+/ -: TITANIUM DIOXIDE (CI 77891), MANGANESE VIOLET (CI 77742), IRON OXIDES (CI 77491, CI 77492, CI 77499), BISMUTH OXYCHLORIDE (CI 77163)EE 8MICA, ETHYLHEXYL PALMITATE, TALC, ZINC STEARATE, CALCIUM ALUMINUM BOROSILICATE; BORON NITRIDE, CAPRYLYL GLYCOL, HEXYLENE GLYCOL, SILICA, TIN OXIDE, PHENOXYETHANOL, SODIUM DEHYDROACETATE, SORBIC ACID[+/ -: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499)EE 9BORON NITRIDE, MICA, TALC, NYLON-12, POLYETHYLENE, CELLULOSE, ZINC STEARATE, OCTYLDODECYL STEAROYL STEARATE, SILICA; DIISOSTEARYL MALATE, PHENOXYETHANOL, SODIUM DEHYDROACETATE, SORBIC ACID[+/ -: TITANIUM DIOXIDE (CI 77891), MANGANESE VIOLET (CI 77742), IRON OXIDES (CI 77491, CI 77492, CI 77499)EE 10DIMETHICONE, CALCIUM ALUMINUM BOROSILICATE, MICA, CAPRYLIC/CAPRIC TRIGLYCERIDE, OCTYLDODECYL STEAROYL STEARATE, MAGNESIUM MYRISTATE, DIISOSTEARYL MALATE, SILICA, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER; 1,2-HEXANEDIOL, ACRYLATES COPOLYMER, CAPRYLYL GLYCOL, ISODODECANE, TIN OXIDE,[+/ -: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77499)EE 11CALCIUM ALUMINUM BOROSILICATE, ETHYLHEXYL PALMITATE, ZINCSTEARATE, TALC, MICA; BORON NITRIDE, CAPRYLYL GLYCOL, HEXYLENE GLYCOL, SILICA, TIN OXIDE, PHENOXYETHANOL, SODIUM DEHYDROACETATE, SORBIC ACID, [+/ -: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499)EE 12TALC, MICA, BORON NITRIDE, SILICA, ZINC STEARATE, NYLON-12, POLYETHYLENE, CELLULOSE, OCTYLDODECYL STEAROYL STEARATE; DIISOSTEARYL MALATE, PHENOXYETHANOL, SODIUM DEHYDROACETATE, SORBIC ACID, [+/ -: MANGANESE VIOLET (CI 77742), IRON OXIDES (CI 77491, CI 77492, CI 77499)The list of ingredients is subject to change. Please consult the packaging of the product purchased. E6 Dual-Ended Eyeshadow Brush × [H3] Enter your email below to be the first to know when Ethereal Eyes™ Eyeshadow Palette: The Original is back. [H3] ETHEREAL LOOKS Quick shop [IMG: Front view of Makeup By Mario] [H2] E6 Dual-Ended Eyeshadow Brush $26.00 (34) NEW SHADES Quick shop [IMG: Master Pigment Pro® Pencil] [IMG: Master Pigment Pro® Pencil] [H2] Master Pigment Pro® Pencil $26.00 (461) 8 shades NEW SHADE Quick shop [IMG: Master Mascara®] [H2] Master Mascara® $28.00 (229) 2 shades Quick shop [IMG: SurrealSkin® Soft Setting Spray] [H2] SurrealSkin® Soft Setting Spray $20.00 (244) 2 shades
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SUB-PAGE (https://makeupbymario.com/products/jelly-jar-lip-cheek-balm/) Jelly Jar™ Lip & Cheek Balm | MAKEUP BY MARIO
Sign up for 15% off your first order Sign up for 15% off your first order [H4] [H4] MARIO RECOMMENDS Quick shop [IMG: SurrealSkin® Natural Finish Foundation] [H2] SurrealSkin® Natural Finish Foundation $48.00 (385) 32 shades [IMG: Allure badge] Quick shop [IMG: F4 Dual-Ended Foundation and Face Brush] [H2] F4 Dual-Ended Foundation and Face Brush $36.00 (231) NEW PACKAGING Quick shop [IMG: SoftSculpt® Shaping Stick] [H2] SoftSculpt® Shaping Stick $34.00 (196) 7 shades ONLINE EXCLUSIVE Quick shop [IMG: Ethereal Eyes™ Eyeshadow Palette: Nature] [H2] Ethereal Eyes™ Eyeshadow Palette: Nature $69.00 (222) Quick shop [IMG: SoftSculpt Transforming Skin Enhancer®] [H2] SoftSculpt Transforming Skin Enhancer® $34.00 (353) 6 shades Quick shop [IMG: Soft Pop Plumping Blush Veil] [H2] Soft Pop Plumping Blush Veil $34.00 (435) 10 shades OVERVIEW (220) [H1] Jelly Jar™ Lip & Cheek Balm $28.00 Mario's first-to-market bouncy, jelly-like formula for lip & cheek that feels lightweight & nourishing with a wash of juicy color. Notify me when back in stock Free US Standard Shipping on Orders over $35 Cruelty-Free Leaping Bunny Approved Limited Edition Overview This multi-use lip balm & blush has a unique, sensorial texture that melts into skin effortlessly with the tap of a finger or lip brush- ideal for on-the-go use. The comfortable formula can be layered on top of makeup or worn on bare skin for a 'no makeup' makeup look. How to Apply Gently swirl product with finger or lip brush & tap & blend into lips & cheeks. Bouncy, jelly-like formula retains shape & returns to a smooth texture with gentle use. Jelly Jar™ Lip & Cheek Balm is the perfect complement to Ultra Suede® Sculpting Lip Pencil. Mario's Lip Lift™ technique featuring Jelly Jar™: STEP ONE: ENHANCE Slightly overline outside the upper lip line with Ultra Suede® Sculpting Lip Pencil, focusing on the cupid's bow. STEP TWO: LIFT Slightly overline the center of the bottom lip line, then extend the liner upwards to the outer corners moving the liner inside the lip line. STEP THREE: FILL Softly diffuse & blend the lip pencil from the corners inward and finish with your favorite shade of Jelly Jar™ Lip & Cheek Balm. CLAIMS 100% agree their lips look healthier & feel more nourished.100% agree it has a radiant finish on lips & cheeks.100% agree they can achieve a glowy look quickly. **Based on a consumer panel study of 30 participants Key Ingredients Vitamin E, Hyaluronic Acid & Castor Oil - known to enhance nourishing feel while ensuring smooth & comfortable wear. See full ingredients list [H2] Key Ingredients Pink Chai, Cherry Pie, Pink Sugar, Rose Crush, Berry ToastyOCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE, ETHYLCELLULOSE, POLYGLYCERYL-2 TRIISOSTEARATE, MICROCRYSTALLINE WAX, RICINUS COMMUNIS (CASTOR) SEED OIL, PHENOXYETHANOL, FRAGRANCE, SORBITAN OLIVATE, TOCOPHERYL ACETATE, SODIUM HYALURONATE, CAPROIC ACID, TOCOPHEROLMay Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499), RED 6 (CI 15850), RED 7 (CI 15850), RED 28 LAKE (CI 45410), YELLOW 5 LAKE (CI 19140), BLUE 1 LAKE (CI 42090) Mauve Latte OCTYLDODECANOL, HYDROGENATED POLYISOBUTENE, BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE, ETHYLCELLULOSE, MICROCRYSTALLINE WAX, POLYGLYCERYL-2 TRIISOSTEARATE, RICINUS COMMUNIS (CASTOR) SEED OIL, PHENOXYETHANOL, FRAGRANCE, SORBITAN OLIVATE, TOCOPHERYL ACETATE, SODIUM HYALURONATE, CAPROIC ACID, TOCOPHEROLMay Contain: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499), RED 7 (CI 15850), RED 28 LAKE (CI 45410), YELLOW 5 LAKE (CI 19140), BLUE 1 LAKE (CI 42090) The list of ingredients is subject to change. Please consult the packaging of the product purchased. Ultra Suede® Sculpting Lip Pencil Toasty (Soft Pink Brown) change [H2] SELECT SHADE Toasty (Soft Pink Brown) Dmitry (Nude Beige) Smokey Pink (Dusty Nude Pink) Hugh (Pinky Nude) Almond (Light Caramel Brown) Travis (Milk Chocolate Brown) Johnny (Muted Rose Pink) Daniel (Warm Spiced Brown) Angela (Warm Brick Brown) Lauren (Rich Mauve) Jeff (Intense Deep Brown) Kevin (Pinky Mauve) Niels (Bright Neutral Red) Pink Peony (Vivid Blue Pink) Spiced Chai (Neutral Medium Brown) Flame Red (Vibrant Orange Red) Burnt Sienna (Soft Terracotta) Tan (Beige Camel Nude) Rich Mauve (Spiced Mauve) Dark Chocolate (Deep Cocoa Brown) Select Shade × [H3] Enter your email below to be the first to know when Jelly Jar™ Lip & Cheek Balm launches! [H3] Real Results MARIO'S LIP LIFT FEATURING JELLY JAR™ 1 ENHANCE Slightly overline the upper lip line, focusing on the cupid's bow. 2 LIFT Slightly overline the center of the bottom lip line. Extend upwards, moving the liner inside the lip line. 3 FILL Softly diffuse & blend the lip pencil with built-in brush and finish with Jelly Jar™ Lip & Cheek Balm. [IMG: Allure badge] Quick shop [IMG: Ultra Suede® Sculpting Lip Pencil] [H2] Ultra Suede® Sculpting Lip Pencil $26.00 (500) 22 shades Quick shop [IMG: SurrealSkin® Awakening Concealer] [H2] SurrealSkin® Awakening Concealer $29.00 (1237) 26 shades Quick shop [IMG: MoistureGlow™ Plumping Lip Serum] [H2] MoistureGlow™ Plumping Lip Serum $26.00 (1782) 18 shades Quick shop [IMG: Ultra Suede® Lipstick] [H2] Ultra Suede® Lipstick $28.00 (83) 20 shades
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SUB-PAGE (https://makeupbymario.com/products/marios-essential-brush-kit/) Mario's Essential Brush Kit | MAKEUP BY MARIO
Sign up for 15% off your first order Sign up for 15% off your first order [H4] [H4] MARIO RECOMMENDS Quick shop [IMG: SurrealSkin® Natural Finish Foundation] [H2] SurrealSkin® Natural Finish Foundation $48.00 (385) 32 shades [IMG: Allure badge] Quick shop [IMG: F4 Dual-Ended Foundation and Face Brush] [H2] F4 Dual-Ended Foundation and Face Brush $36.00 (231) NEW PACKAGING Quick shop [IMG: SoftSculpt® Shaping Stick] [H2] SoftSculpt® Shaping Stick $34.00 (196) 7 shades ONLINE EXCLUSIVE Quick shop [IMG: Ethereal Eyes™ Eyeshadow Palette: Nature] [H2] Ethereal Eyes™ Eyeshadow Palette: Nature $69.00 (222) Quick shop [IMG: SoftSculpt Transforming Skin Enhancer®] [H2] SoftSculpt Transforming Skin Enhancer® $34.00 (353) 6 shades Quick shop [IMG: Soft Pop Plumping Blush Veil] [H2] Soft Pop Plumping Blush Veil $34.00 (435) 10 shades OVERVIEW (49) [H1] Mario's Essential Brush Kit $79.00 Mario's best-selling face brushes now in a 5-piece limited-edition travel set with a convenient custom case for on-the-go or everyday application. *This item is excluded from any promotions or discounts. Notify me when back in stock Free US Standard Shipping on Orders over $35 Limited Edition Cruelty-Free Vegan KIT Includes Same brush and performance as full-size brush with a shorter handle for on-the-go. F4 – S: Build foundation, concealer, blush & bronzer. F4 – L: Apply & blend foundation, bronzer & blush. F1 – L: Smoothly apply cream & liquid all over or sculpt targeted areas. F3 – L: Diffuse powder with precision in smaller areas. EF1 – L: Diffuse cream, liquid & powder. How to Apply Pair with Mario’s SurrealSkin® and SoftSculpt® products for complexion and face.Pro Tip: Cleaning your brushes regularly can extend the life of the brush hairs and create better application results. Gently lather the bristles with a brush cleanser or mild soap, rinse thoroughly with warm water, and lay flat to dry. Soft Pop Plumping Blush Veil Pinch Me Pink (Pale Pink) change [H2] SELECT SHADE Pinch Me Pink (Pale Pink) Strawberry Sunset (Cherry Pink) Paradise Pink (Vibrant Blue Pink) Papaya Pop (Bright Peachy Orange) Barely Blushing (Natural Flush) Just Peachy (Peachy Coral) Perfect Pink (Cool Pink) Berry Punch (Soft Plum) Select Shade × [H3] Enter your email below to be the first to know when Mario's Essential Brush Kit drops! ONLINE EXCLUSIVE Quick shop [IMG: Front view of Makeup By Mario] [H2] Ethereal Eyes™ Eyeshadow Palette: Moonlight $69.00 (326) Quick shop [IMG: Soft Pop Plumping Blush Veil] [H2] Soft Pop Plumping Blush Veil $34.00 (435) 10 shades [IMG: Allure badge] Quick shop [IMG: SoftSculpt® Bronzing & Shaping Serum] [H2] SoftSculpt® Bronzing & Shaping Serum $36.00 (925) 7 shades NEW PACKAGING Quick shop [IMG: SoftSculpt® Shaping Stick] [H2] SoftSculpt® Shaping Stick $34.00 (196) 7 shades
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🧭 Industry Context — common generic-claim patterns in Beauty, Cosmetics & Personal Care to weigh the text against
Generic Claims:
visible results, transform your skin, unlock your natural beauty, trusted by millions, the secret to radiant skin, look younger in days…
Red Flags:
before-and-after photos with different lighting or makeup, clinical claims without study citations, proprietary blend hiding ingredient concentrations, celebrity endorsement without FTC disclosure, transformation timelines without disclaimer, anti-aging claims promising reversal of biological aging…
Semantic Drift Patterns:
homepage claims clinical-grade but ingredients page shows basic cosmetics, claims natural and clean but ingredient lists include synthetic compounds, homepage targets luxury market but pricing is drugstore-level, claims dermatologist-developed but no dermatologist is named…
Proof Expectations:
full ingredient lists (INCI format), specific clinical study references with sample sizes, named dermatologists or formulators with credentials, before-and-after with methodology disclosure, specific percentages of active ingredients, third-party lab testing documentation…
Explore the other reputation pillars for MAKEUP BY MARIO
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from MAKEUP BY MARIO, captured on May 31, 2026, to show how machine logic reads Information Density signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to MAKEUP BY MARIO: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://makeupbymario.com to view the most current version of its content and see directly what this company is about and what it offers.