MAKEUP BY MARIO
(https://makeupbymario.com) 📸 Data Snapshot: May 31, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site avoids standard trust theatre by backing consumer claims with specific data. For example, the Jelly Jar Lip and Cheek Balm claims ‘100% agree’ on results, but immediately clarifies this is ‘Based on a consumer panel study of 30 participants.’ While review counts are displayed (e.g., 1782 for Plumping Lip Serum), there is a lack of direct links to a third-party review aggregator, though ‘Leaping Bunny Approved’ and ‘Allure’ badges provide external validation.
The ratio of proof to fluff is high. For every vague assertion like ‘iconic palette,’ the site provides a specific finish list (glossy shimmer, sueded matte, natural metallic) and a full chemical breakdown of ingredients. The presence of ‘Leaping Bunny’ certification and ‘Allure’ award badges adds a layer of third-party evidence that most cosmetic brands lack.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 406 | 2 |
| /products/ethereal-eyes-eyeshadow-palette-the-original/ | 398 | 2 |
| /products/jelly-jar-lip-cheek-balm/ | 332 | 2 |
| /products/marios-essential-brush-kit/ | 266 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "MAKEUP BY MARIO",
"url": "https://www.makeupbymario.com"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "MAKEUP BY MARIO",
"url": "https://www.makeupbymario.com",
"logo": "https://www.makeupbymario.com/cdn/shop/t/374/assets/logo.png?v=92313",
"sameAs": [
null,
null,
null,
null
]
}
]
/products/ethereal-eyes-eyeshadow-palette-the-original/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "MAKEUP BY MARIO",
"url": "https://www.makeupbymario.com"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "MAKEUP BY MARIO",
"url": "https://www.makeupbymario.com",
"logo": "https://www.makeupbymario.com/cdn/shop/t/374/assets/logo.png?v=92313",
"sameAs": [
null,
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]
},
{
"@context": "http://schema.org/",
"@id": "/products/ethereal-eyes-eyeshadow-palette-the-original#product",
"@type": "ProductGroup",
"brand": {
"@type": "Brand",
"name": "MAKEUP BY MARIO"
},
"category": "Eyes",
"description": "Mario's iconic palette is back. This is his dream color story with 12 signature shades in glossy shimmer, sueded matte, & natural metallic finishes.",
"hasVariant": [
{
"@id": "/products/ethereal-eyes-eyeshadow-palette-the-original?variant=43698447384641#variant",
"@type": "Product",
"gtin": "810050384629",
"image": "https://www.makeupbymario.com/cdn/shop/files/MBM_EtherealEyes_Pack.jpg?v=1769119337&width=1920",
"name": "Ethereal Eyes™ Eyeshadow Palette: The Original - Ethereal Eyes™ Eyeshadow Palette: The Original",
"offers": {
"@id": "/products/ethereal-eyes-eyeshadow-palette-the-original?variant=43698447384641#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "69.00",
"priceCurrency": "USD",
"url": "https://www.makeupbymario.com/products/ethereal-eyes-eyeshadow-palette-the-original?variant=43698447384641"
},
"sku": "22042120.2"
},
{
"@id": "/products/ethereal-eyes-eyeshadow-palette-the-original?variant=43698447417409#variant",
"@type": "Product",
"gtin": "810050388672",
"image": "https://www.makeupbymario.com/cdn/shop/files/MBM_EtherealEyes_Pack.jpg?v=1769119337&width=1920",
"name": "Ethereal Eyes™ Eyeshadow Palette: The Original - Engraving",
"offers": {
"@id": "/products/ethereal-eyes-eyeshadow-palette-the-original?variant=43698447417409#offer",
"@type": "Offer",
"availability": "http://schema.org/OutOfStock",
"price": "85.00",
"priceCurrency": "USD",
"url": "https://www.makeupbymario.com/products/ethereal-eyes-eyeshadow-palette-the-original?variant=43698447417409"
},
"sku": "63121565"
}
],
"name": "Ethereal Eyes™ Eyeshadow Palette: The Original",
"productGroupID": "7775771263041",
"url": "https://www.makeupbymario.com/products/ethereal-eyes-eyeshadow-palette-the-original"
}
]
/products/jelly-jar-lip-cheek-balm/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "MAKEUP BY MARIO",
"url": "https://www.makeupbymario.com"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "MAKEUP BY MARIO",
"url": "https://www.makeupbymario.com",
"logo": "https://www.makeupbymario.com/cdn/shop/t/374/assets/logo.png?v=92313",
"sameAs": [
null,
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]
},
{
"@context": "http://schema.org/",
"@id": "/products/jelly-jar-lip-cheek-balm#product",
"@type": "ProductGroup",
"brand": {
"@type": "Brand",
"name": "MAKEUP BY MARIO"
},
"category": "Lips",
"description": "Mario's first-to-market bouncy, jelly-like formula for lip & cheek that feels lightweight & nourishing with a wash of juicy color.",
"hasVariant": [
{
"@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530756673#variant",
"@type": "Product",
"gtin": "810050387811",
"image": "https://www.makeupbymario.com/cdn/shop/files/810050387811__1.jpg?v=1764705503&width=1920",
"name": "Jelly Jar™ Lip & Cheek Balm - Pink Sugar (Soft Pop of Pink)",
"offers": {
"@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530756673#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "28.00",
"priceCurrency": "USD",
"url": "https://www.makeupbymario.com/products/jelly-jar-lip-cheek-balm?variant=43054530756673"
},
"sku": "22027101"
},
{
"@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530723905#variant",
"@type": "Product",
"gtin": "810050387828",
"image": "https://www.makeupbymario.com/cdn/shop/files/810050387828__1.jpg?v=1764705503&width=1920",
"name": "Jelly Jar™ Lip & Cheek Balm - Rose Crush (Warm Rosey Pink)",
"offers": {
"@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530723905#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "28.00",
"priceCurrency": "USD",
"url": "https://www.makeupbymario.com/products/jelly-jar-lip-cheek-balm?variant=43054530723905"
},
"sku": "22027102"
},
{
"@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530658369#variant",
"@type": "Product",
"gtin": "810050387804",
"image": "https://www.makeupbymario.com/cdn/shop/files/810050387804__1.jpg?v=1764705503&width=1920",
"name": "Jelly Jar™ Lip & Cheek Balm - Pink Chai (Warm Pink Beige)",
"offers": {
"@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530658369#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "28.00",
"priceCurrency": "USD",
"url": "https://www.makeupbymario.com/products/jelly-jar-lip-cheek-balm?variant=43054530658369"
},
"sku": "22027100"
},
{
"@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530691137#variant",
"@type": "Product",
"gtin": "810050387835",
"image": "https://www.makeupbymario.com/cdn/shop/files/810050387835__1.jpg?v=1764705503&width=1920",
"name": "Jelly Jar™ Lip & Cheek Balm - Mauve Latte (Rosey Mauve)",
"offers": {
"@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530691137#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "28.00",
"priceCurrency": "USD",
"url": "https://www.makeupbymario.com/products/jelly-jar-lip-cheek-balm?variant=43054530691137"
},
"sku": "22027103"
},
{
"@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530789441#variant",
"@type": "Product",
"gtin": "810050387842",
"image": "https://www.makeupbymario.com/cdn/shop/files/810050387842__1.jpg?v=1764705503&width=1920",
"name": "Jelly Jar™ Lip & Cheek Balm - Berry Toasty (Rich Berry)",
"offers": {
"@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530789441#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "28.00",
"priceCurrency": "USD",
"url": "https://www.makeupbymario.com/products/jelly-jar-lip-cheek-balm?variant=43054530789441"
},
"sku": "22027104"
},
{
"@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530822209#variant",
"@type": "Product",
"gtin": "810050387859",
"image": "https://www.makeupbymario.com/cdn/shop/files/810050387859__1.jpg?v=1764705503&width=1920",
"name": "Jelly Jar™ Lip & Cheek Balm - Cherry Pie (Bright Neutral Red)",
"offers": {
"@id": "/products/jelly-jar-lip-cheek-balm?variant=43054530822209#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "28.00",
"priceCurrency": "USD",
"url": "https://www.makeupbymario.com/products/jelly-jar-lip-cheek-balm?variant=43054530822209"
},
"sku": "22027105"
}
],
"name": "Jelly Jar™ Lip & Cheek Balm",
"productGroupID": "7706247397441",
"url": "https://www.makeupbymario.com/products/jelly-jar-lip-cheek-balm"
}
]
/products/marios-essential-brush-kit/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "MAKEUP BY MARIO",
"url": "https://www.makeupbymario.com"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "MAKEUP BY MARIO",
"url": "https://www.makeupbymario.com",
"logo": "https://www.makeupbymario.com/cdn/shop/t/374/assets/logo.png?v=92313",
"sameAs": [
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]
},
{
"@context": "http://schema.org/",
"@id": "/products/marios-essential-brush-kit#product",
"@type": "Product",
"brand": {
"@type": "Brand",
"name": "MAKEUP BY MARIO"
},
"category": "Tools",
"description": "Mario's best-selling face brushes now in a 5-piece limited-edition travel set with a convenient custom case for on-the-go or everyday application.\n*This item is excluded from any promotions or discounts.",
"gtin": "810050387590",
"image": "https://www.makeupbymario.com/cdn/shop/files/MiniBrushKit_Packshot.jpg?v=1758030843&width=1920",
"name": "Mario's Essential Brush Kit",
"offers": {
"@id": "/products/marios-essential-brush-kit?variant=42494520229953#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "79.00",
"priceCurrency": "USD",
"url": "https://www.makeupbymario.com/products/marios-essential-brush-kit?variant=42494520229953"
},
"sku": "220780020",
"url": "https://www.makeupbymario.com/products/marios-essential-brush-kit"
}
]
This page presents a snapshot of public data from MAKEUP BY MARIO, captured on May 31, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to MAKEUP BY MARIO: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://makeupbymario.com to view the most current version of its content and see directly what this company is about and what it offers.