MUA MAKEUP ACADEMY
(https://muastore.co.uk) 📸 Data Snapshot: May 31, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a minor gap in expert authority as the site references ‘in-house makeup expertise’ without naming specific lead artists or formulators in the structured data. The schema_json is focused on CollectionPage and WebSite types but lacks Person schema or sameAs links to individual experts. However, the blog posts are current (May 2026) and specific, discussing bridal picks and council patronage, which mitigates the lack of a named ‘celebrity’ figurehead.
The site mostly avoids bold performance claims, opting instead for sensory descriptions like ‘Shake to Wake’ or ‘Glide, Blur, Go.’ The main disconnect is the ‘award-winning’ claim in the meta description which is not explicitly cited with a badge or specific entity on the homepage. Most other claims are factual (number of shades, pricing, vegan status) and are immediately proven by the product listings.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.muastore.co.uk/#/schema/website/1",
"url": "https://www.muastore.co.uk",
"name": "MUA MAKEUP ACADEMY",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.muastore.co.uk/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"inLanguage": "en"
},
{
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://www.muastore.co.uk/",
"name": "MUA MAKEUP ACADEMY",
"description": "Your go-to brand for high-quality, affordable makeup, cosmetics and beauty products. All products are 100% Vegan and Cruelty Free. Discover award-winning cosmetics at MUA Makeup Academy.",
"breadcrumb": {
"@id": "https://www.muastore.co.uk/#/schema/breadcrumb"
},
"isPartOf": {
"@id": "https://www.muastore.co.uk/#/schema/website/1"
},
"url": "https://www.muastore.co.uk/"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.muastore.co.uk/#/schema/breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"name": "MUASTORE | Makeup Academy | Affordable Makeup, Cosmetics & Beauty",
"position": 1
}
]
}
]
}
/collections/new-in-sale/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.muastore.co.uk/#/schema/website/1",
"url": "https://www.muastore.co.uk",
"name": "MUA MAKEUP ACADEMY",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.muastore.co.uk/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"inLanguage": "en"
},
{
"@type": "CollectionPage",
"@id": "https://www.muastore.co.uk/collections/new-in-sale",
"name": "NEW IN - MUA MAKEUP ACADEMY",
"datePublished": "2020-08-28T14:37:21+01:00",
"breadcrumb": {
"@id": "https://www.muastore.co.uk/collections/new-in-sale/#/schema/breadcrumb"
},
"primaryImageOfPage": {
"@id": "https://www.muastore.co.uk/#/schema/ImageObject/997686378657"
},
"image": [
{
"@id": "https://www.muastore.co.uk/#/schema/ImageObject/997686378657"
}
],
"isPartOf": {
"@id": "https://www.muastore.co.uk/#/schema/website/1"
},
"url": "https://www.muastore.co.uk/collections/new-in-sale"
},
{
"@type": "ImageObject",
"@id": "https://www.muastore.co.uk/#/schema/ImageObject/997686378657",
"caption": "NEW IN",
"inLanguage": "en",
"width": 800,
"height": 800,
"url": "https://www.muastore.co.uk/cdn/shop/collections/Concealers.jpg?v=1749656448",
"contentUrl": "https://www.muastore.co.uk/cdn/shop/collections/Concealers.jpg?v=1749656448"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.muastore.co.uk/collections/new-in-sale/#/schema/breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"name": "MUA MAKEUP ACADEMY",
"item": "https://www.muastore.co.uk",
"position": 1
},
{
"@type": "ListItem",
"name": "Collections",
"item": "https://www.muastore.co.uk/collections",
"position": 2
},
{
"@type": "ListItem",
"name": "NEW IN",
"position": 3
}
]
}
]
}
/collections/mua-gift/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.muastore.co.uk/#/schema/website/1",
"url": "https://www.muastore.co.uk",
"name": "MUA MAKEUP ACADEMY",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.muastore.co.uk/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"inLanguage": "en"
},
{
"@type": "CollectionPage",
"@id": "https://www.muastore.co.uk/collections/mua-gift",
"name": "MUA Gift - MUA MAKEUP ACADEMY",
"datePublished": "2021-11-03T15:54:33+00:00",
"breadcrumb": {
"@id": "https://www.muastore.co.uk/collections/mua-gift/#/schema/breadcrumb"
},
"primaryImageOfPage": {
"@id": "https://www.muastore.co.uk/#/schema/ImageObject/1615706456225"
},
"image": [
{
"@id": "https://www.muastore.co.uk/#/schema/ImageObject/1615706456225"
}
],
"isPartOf": {
"@id": "https://www.muastore.co.uk/#/schema/website/1"
},
"url": "https://www.muastore.co.uk/collections/mua-gift"
},
{
"@type": "ImageObject",
"@id": "https://www.muastore.co.uk/#/schema/ImageObject/1615706456225",
"caption": "MUA Gift",
"inLanguage": "en",
"width": 800,
"height": 800,
"url": "https://www.muastore.co.uk/cdn/shop/collections/Christmas-gift-mobile_copy.jpg?v=1708524905",
"contentUrl": "https://www.muastore.co.uk/cdn/shop/collections/Christmas-gift-mobile_copy.jpg?v=1708524905"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.muastore.co.uk/collections/mua-gift/#/schema/breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"name": "MUA MAKEUP ACADEMY",
"item": "https://www.muastore.co.uk",
"position": 1
},
{
"@type": "ListItem",
"name": "Collections",
"item": "https://www.muastore.co.uk/collections",
"position": 2
},
{
"@type": "ListItem",
"name": "MUA Gift",
"position": 3
}
]
}
]
}
/collections/lips/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.muastore.co.uk/#/schema/website/1",
"url": "https://www.muastore.co.uk",
"name": "MUA MAKEUP ACADEMY",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.muastore.co.uk/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"inLanguage": "en"
},
{
"@type": "CollectionPage",
"@id": "https://www.muastore.co.uk/collections/lips",
"name": "LIP - MUA MAKEUP ACADEMY",
"datePublished": "2020-08-25T08:13:58+01:00",
"breadcrumb": {
"@id": "https://www.muastore.co.uk/collections/lips/#/schema/breadcrumb"
},
"primaryImageOfPage": {
"@id": "https://www.muastore.co.uk/#/schema/ImageObject/997399724193"
},
"image": [
{
"@id": "https://www.muastore.co.uk/#/schema/ImageObject/997399724193"
}
],
"isPartOf": {
"@id": "https://www.muastore.co.uk/#/schema/website/1"
},
"url": "https://www.muastore.co.uk/collections/lips"
},
{
"@type": "ImageObject",
"@id": "https://www.muastore.co.uk/#/schema/ImageObject/997399724193",
"caption": "LIP",
"inLanguage": "en",
"width": 1080,
"height": 1350,
"url": "https://www.muastore.co.uk/cdn/shop/collections/Third-Section-Shop-By-Banners-New-Website-2020-_Lips.jpg?v=1749656559",
"contentUrl": "https://www.muastore.co.uk/cdn/shop/collections/Third-Section-Shop-By-Banners-New-Website-2020-_Lips.jpg?v=1749656559"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.muastore.co.uk/collections/lips/#/schema/breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"name": "MUA MAKEUP ACADEMY",
"item": "https://www.muastore.co.uk",
"position": 1
},
{
"@type": "ListItem",
"name": "Collections",
"item": "https://www.muastore.co.uk/collections",
"position": 2
},
{
"@type": "ListItem",
"name": "LIP",
"position": 3
}
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 17 | 3 |
| /collections/new-in-sale/ | 44 | 3 |
| /collections/mua-gift/ | 28 | 3 |
| /collections/lips/ | 44 | 3 |
This page presents a snapshot of public data from MUA MAKEUP ACADEMY, captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to MUA MAKEUP ACADEMY: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://muastore.co.uk to view the most current version of its content and see directly what this company is about and what it offers.