MUA MAKEUP ACADEMY
(https://muastore.co.uk) 📸 Data Snapshot: May 31, 2026
Information Density — The Lens
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Info Density
Power-words vs. Substance ratio.
23
Impact Weight: 30 / 100
77% Reputation
Information density is high due to the granular level of product data provided across all pages. Headings are largely functional product names like PLUSH BLUSH and LUMI TINT rather than purely decorative power words. The body text contains specific measurable data, such as the 23 SHADES for foundation and exact pricing for every item (e.g., £6.95 for Lumi Tint). Substance far outweighs marketing fluff, as the text focuses on inventory specifics rather than vague ‘transformative’ promises.
Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.
📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://muastore.co.uk) MUA MAKEUP ACADEMY
BRAND NEW [H2] PLUSH BLUSH SHAKE TO WAKE! SHOP NOW GLIDE, BLUR, GO! [H2] LIPEAZE LIP BLUR SHOP NOW JUST IN [H2] LUMI TINT IS HERE 23 SHADES: A LIGHTWEIGHT BUILDABLE FOUNDATION SHOP NOW NEW! [H2] GLOW LIKE A PRO SHOP NOW brand new [H2] STOP THE SEARCH YOUR EVERYTHING MASCARA shop MUA Makeup Academy is the go-to brand for on trend, affordable and high quality makeup. Our in-house makeup expertise and passion means we strive to deliver the hottest and most exciting products for the ultimate beauty devotee, all of which are cruelty free and 100% vegan. [IMG: FACE] FACE [IMG: EYE] EYE [IMG: LIP] LIP [IMG: MUA Gift] MUA Gift [H2] find your shade SHOP FOUNDATION SHOP LIP [H2] ARTISTS ARE YOU A QUALIFIED MAKEUP ARTIST OR STUDENT? Sign up to redeem 25% off all year round Apply For Account [IMG: Getting Lippy for a life-saving cause: Our support of The Eve Appeal] May 13, 2026 Getting Lippy for a life-saving cause: Our support of The Eve Appeal [IMG: Our 2026 Bridal inspired beauty picks!] May 06, 2026 Our 2026 Bridal inspired beauty picks! [IMG: MUA are patrons of the British Beauty Council!] Apr 27, 2026 MUA are patrons of the British Beauty Council!
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SUB-PAGE (https://muastore.co.uk/collections/new-in-sale/) NEW IN – MUA MAKEUP ACADEMY
Filter 30 products Sort [IMG: MUA Plush Blush] [IMG: MUA Plush Blush] PLUSH BLUSH - MUA Makeup Academy £4.00 Peony Pinch Burnt Coral Velvet Rouge Noir Rosewood Dusky Rose Petal Whisper [IMG: MUA Lip Eaze Lip Blur] MUA LIPEAZE LIP BLUR £3.50 Americano Black Cherry Heroic Maple Mocha Muse Obsession Rouge Noir Sincere Suntan MUA PRO/BASE LUMI TINT £6.95 MUA PRO/BASE LUMI TINT - W1 MUA PRO/BASE LUMI TINT - N1 MUA PRO/BASE LUMI TINT - W2 MUA PRO/BASE LUMI TINT - NW2 MUA PRO/BASE LUMI TINT - N2 MUA PRO/BASE LUMI TINT - C2 MUA PRO/BASE LUMI TINT - W3 MUA PRO/BASE LUMI TINT - NW3 MUA PRO/BASE LUMI TINT - O3 MUA PRO/BASE LUMI TINT - NC3 MUA PRO/BASE LUMI TINT - C3 MUA PRO/BASE LUMI TINT - W4 MUA PRO/BASE LUMI TINT - O4 MUA PRO/BASE LUMI TINT - N4 MUA PRO/BASE LUMI TINT - NW5 MUA PRO/BASE LUMI TINT - O5 MUA PRO/BASE LUMI TINT - W6 MUA PRO/BASE LUMI TINT - C6 MUA PRO/BASE LUMI TINT - W7 MUA PRO/BASE LUMI TINT - NW7 MUA PRO/BASE LUMI TINT - NC7 MUA PRO/BASE LUMI TINT - NW8 MUA PRO/BASE LUMI TINT - N8 [IMG: MUA Lovestruck Lip Kit] MUA LOVESTRUCK LIP TRIO £12.00 [IMG: MUA PRO BASE Lumi Base Moonbeam] MUA PRO/BASE LUMI BASE £6.95 PRO / BASE Lumi Base - Moonbeam PRO / BASE Lumi Base - Aura PRO / BASE Lumi Base - Gleam PRO / BASE Lumi Base - Cosmic PRO / BASE Lumi Base - Luna PRO / BASE Lumi Base - Cashmere PRO / BASE Lumi Base - Halo PRO / BASE Lumi Base - Glare PRO / BASE Lumi Base - After Glow PRO / BASE Lumi Base - Celestial [IMG: MUA Tote Bag] MUA TOTE BAG £9.95 [IMG: MUA Powder Puff and Sponge Set] [IMG: MUA Powder Puff and Sponge Set] MUA POWDER PUFF & SPONGE SET £6.00 [IMG: MUA Light Up Pocket Mirror] [IMG: MUA Light Up Pocket Mirror] MUA LIGHT UP POCKET MIRROR £8.00 [IMG: MUA Stop The Search Mascara] [IMG: MUA Stop The Search Mascara] MUA STOP THE SEARCH MASCARA £5.95 Stop the Search Mascara - Black Stop the Search Mascara - Blackberry Stop the Search Mascara - Cobalt Stop the Search Mascara - Mocha Stop the Search Mascara - French Navy Stop the Search Mascara - Khaki MUA DOUBLE SHOT UNDER EYE BRIGHTENER £3.95 Double Shot Under Eye Brightener - Light Double Shot Under Eye Brightener - Light to Medium Double Shot Under Eye Brightener - Medium to Deep Double Shot Under Eye Brightener - Deep MUA PRO/BASE Colour Corrector £4.25 Correct & Calm – Green Correct & Brighten – Custard Light Correct & Brighten – Peach Medium Correct & Brighten – Apricot Medium Correct & Brighten – Orange Deep Correct & Brighten - Lilac MUA BEAUTY BALM £4.00 Beauty Balm - Marshmallow Beauty Balm - Blush Baby Beauty Balm - Berry Blush Beauty Balm - Sculpt Beauty Balm - Caramel Bronze Beauty Balm - Shadow Beauty Balm - Warm Bronze Beauty Balm - Hi-Lite Beauty Balm - Rouge Noir Beauty Balm - Americano Beauty Balm - Hollywood Rose Beauty Balm - Radiant Cashmere Beauty Balm - Oyster Silk MUA KALEIDOSCOPE XTRA 24 SHADE EYESHADOW PALETTE £12.00 MUA NAIL COLOUR £3.50 Caramel Glaze Sincere Cherry Kiss Watermelon Sorbet Raspberry Jam Diva Danger Greige Clear Topcoat [IMG: PRO/BASE Pore Blurring Primer] MUA PRO/BASE PORE BLURRING PRIMER £5.95 MUA TRAVEL EYELASH CURLER £2.50 Nude Lilac Lilac Pearl - limited edition! Pink Pearl - limited edition! Sale VELVET LIQUID LIPS - THE ULTIMATE Regular price £48.75 Sale price£15.00 Save £33.75 Sale DEFINITELY DIVA NAIL BUNDLE Regular price £16.00 Sale price£10.00 Save £6.00 Sale SUMMER LOVIN' NAIL BUNDLE Regular price £16.00 Sale price£10.00 Save £6.00 Sale COFFEE CLUB NAIL BUNDLE Regular price £16.00 Sale price£10.00 Save £6.00 Sale [IMG: MUS Stop The Search PR Bundle] MUA Stop the Search - PR EXCLUSIVE Regular price £21.90 Sale price£17.50 Save £4.40 Sale [IMG: MUA Stop The Search Collection Bundle] MUA Stop the Search - The Collection! Regular price £16.54 Sale price£13.00 Save £3.54 Sale [IMG: MUA Stop The Search Black Duo Bundle] MUA Stop the Search - The Black Duo Bundle Regular price £8.45 Sale price£6.50 Save £1.95 Sale [IMG: MUA Stop The Search Blackberry Duo Bundle] MUA Stop the Search - The Blackberry Duo Bundle Regular price £8.45 Sale price£6.50 Save £1.95 MUA SURPRISE BEAUTY BALM PLUSHIE £7.50 MUA NEON NAIL SPECIAL £3.00 Sale MUA ROMANCE READY BUNDLE Regular price £16.75 Sale price£12.00 Save £4.75 Sale MUA WATERMELON SORBET LIP KIT Regular price £10.25 Sale price£7.00 Save £3.25 1 2 Next
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SUB-PAGE (https://muastore.co.uk/collections/mua-gift/) MUA Gift – MUA MAKEUP ACADEMY
Filter 12 products Sort [IMG: MUA Chocolate and Cherries Lip Duo] [IMG: MUA Hydra Juice Peptide Lip Oil - Cherry Kiss] MUA CHOCOLATE & CHERRIES LIP DUO £5.00 [IMG: MUA Powder Puff and Sponge Set] [IMG: MUA Powder Puff and Sponge Set] MUA POWDER PUFF & SPONGE SET £6.00 [IMG: MUA Lip Key Chain] MUA LIP KEY CHAIN £2.50 [IMG: MUA Lip Cracker - Berry Bliss] [IMG: MUA Lip Cracker - Berry Bliss] MUA BERRY BLISS LIP CRACKER £5.95 [IMG: Hydra Juice Peptide Lip Oil Trio] [IMG: Hydra Juice Peptide Lip Oil Trio] MUA HYDRA JUICE PEPTIDE LIP OIL TRIO £7.50 [IMG: MUA Makeup Academy Gift Voucher] MUA GIFT VOUCHER £30 £30.00 [IMG: MUA Makeup Academy Gift Voucher £25] MUA GIFT VOUCHER £25 £25.00 [IMG: MUA Makeup Academy Gift Voucher £20] MUA GIFT VOUCHER £20 £20.00 [IMG: MUA Makeup Academy Gift Voucher £15] MUA GIFT VOUCHER £15 £15.00 [IMG: MUA Makeup Academy Gift Voucher - £10] MUA GIFT VOUCHER £10 £10.00 [IMG: MUA Makeup Academy Gift Voucher - £5] MUA GIFT VOUCHER £5 £5.00 MUA SURPRISE BEAUTY BALM PLUSHIE £7.50
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SUB-PAGE (https://muastore.co.uk/collections/lips/) LIP – MUA MAKEUP ACADEMY
Filter 28 products Sort MUA HYDRA JUICE PEPTIDE LIP BALM £2.00 Caramel Glaze Heartfelt Hun Coconut Sugar Cherry Kiss Watermelon Sorbet Berry Bliss Raspberry Jam Sweet Orange Mocha Muse MUA HYDRA JUICE PEPTIDE LIP OIL £3.50 Hydra Juice Peptide Lip Oil - Berry Bliss Hydra Juice Peptide Lip Oil - Caramel Glaze Hydra Juice Peptide Lip Oil - Cherry Kiss Hydra Juice Peptide Lip Oil - Coconut Sugar Hydra Juice Peptide Lip Oil - Heartfelt Hun Hydra Juice Peptide Lip Oil - Watermelon Sorbet Hydra Juice Peptide Lip Oil - Raspberry Jam Hydra Juice Peptide Lip Oil - Sweet Orange Hydra Juice Peptide Lip Oil - Mocha Muse MUA Hydra Juice Peptide Shimmer Lip Stylo £3.50 Cherry Kiss Raspberry Jam Caramel Glaze Heartfelt Hun Watermelon Sorbet Berry Bliss Sweet Orange Mocha Muse [IMG: MUA Glazed Tinted Lipgloss] [IMG: MUA Glazed Tinted Lipgloss] MUA LIPGLOSS - GLAZED £4.00 [IMG: MUA Creamy Matte Lipstick - Obsession] [IMG: MUA Creamy Matte Lipstick - Obsession on lips] MUA CREAMY MATTE LIPSTICK £3.50 CREAMY MATTE LIPSTICK SUPER NUDE CREAMY MATTE LIPSTICK HEARTFELT CREAMY MATTE LIPSTICK SINCERE CREAMY MATTE LIPSTICK SURVIVOR CREAMY MATTE LIPSTICK DREAM GIRL CREAMY MATTE LIPSTICK HEROIC CREAMY MATTE LIPSTICK OBSESSION CREAMY MATTE LIPSTICK HEARTBREAKER CREAMY MATTE LIPSTICK AGENDA CREAMY MATTE LIPSTICK LOVE LETTER CREAMY MATTE LIPSTICK ROMANCE CREAMY MATTE LIPSTICK MYSTIC CREAMY MATTE LIPSTICK RAZZLEBERRY [IMG: satin sheen lip stylo heroic] [IMG: satin sheen lip stylo swatch heroic] MUA SATIN SHEEN LIP STYLO £3.50 SATIN SHEEN SUPER NUDE SATIN SHEEN HEARTFELT SATIN SHEEN SINCERE SATIN SHEEN SURVIVOR SATIN SHEEN DREAM GIRL SATIN SHEEN HEROIC SATIN SHEEN OBSESSION SATIN SHEEN HEARTBREAKER SATIN SHEEN AGENDA SATIN SHEEN LOVE LETTER SATIN SHEEN ROMANCE SATIN SHEEN MYSTIC SATIN SHEEN RAZZLEBERRY [IMG: nourishing lipgloss heroic] MUA NOURISHING LIPGLOSS £4.00 NOURISHING LIPGLOSS SUPER NUDE NOURISHING LIPGLOSS HEARTFELT NOURISHING LIPGLOSS SINCERE NOURISHING LIPGLOSS SURVIVOR NOURISHING LIPGLOSS DREAM GIRL NOURISHING LIPGLOSS HEROIC NOURISHING LIPGLOSS OBSESSION NOURISHING LIPGLOSS HEARTBREAKER NOURISHING LIPGLOSS AGENDA NOURISHING LIPGLOSS LOVE LETTER NOURISHING LIPGLOSS ROMANCE NOURISHING LIPGLOSS MYSTIC NOURISHING LIPGLOSS RAZZLEBERRY [IMG: INTENSE COLOUR LIP LINER OBSESSION] [IMG: INTENSE COLOUR LIP LINER OBSESSION] NEW MUA INTENSE COLOUR LIP LINER £2.25 NEW INTENSE COLOUR LIP LINER SUPER NUDE NEW INTENSE COLOUR LIP LINER HEARTFELT NEW INTENSE COLOUR LIP LINER SINCERE NEW INTENSE COLOUR LIP LINER SURVIVOR NEW INTENSE COLOUR LIP LINER DREAM GIRL NEW INTENSE COLOUR LIP LINER HEROIC NEW INTENSE COLOUR LIP LINER OBSESSION NEW INTENSE COLOUR LIP LINER HEARTBREAKER NEW INTENSE COLOUR LIP LINER AGENDA NEW INTENSE COLOUR LIP LINER LOVE LETTER NEW INTENSE COLOUR LIP LINER ROMANCE NEW INTENSE COLOUR LIP LINER MYSTIC NEW INTENSE COLOUR LIP LINER RAZZLEBERRY NEW INTENSE COLOUR LIP LINER SUNTAN NEW INTENSE COLOUR LIP LINER MAPLE NEW INTENSE COLOUR LIP LINER POLARIS NEW INTENSE COLOUR LIP LINER BLAZE NEW INTENSE COLOUR LIP LINER BLACK CHERRY NEW INTENSE COLOUR LIP LINER AMERICANO NEW INTENSE COLOUR LIP LINER MOCHA MUSE [IMG: The OG MUA Metamorphosis Lip and Cheek Oil] [IMG: MUA Metamorphosis Lip and Cheek Oil] MUA Metamorphosis Colour Changing Lip & Cheek Oil £3.50 The OG The OG Extra Plump It Up Birthday Cake Mermaid Grapevine The Truth Black Cherry MUA LIPGLOSS - AURORA SHINE £4.00 Aurora Shine Lip Gloss MUA LIPGLOSS - PLUMPING £4.00 Plumping Lip Gloss MUA ROSE BALM NOURISHING LIP GLOSS £4.00 MUA Multi Lip Matte Lipstick and Gloss Duo £4.00 Balance Bloom Caramel Classic Cozy Honey Mocha Soleil Soul MUA Velvet Matte Liquid Lipstick Nude Edition £3.75 Cashmere Classic Honey Mocha Soul Tempting MUA INTENSE COLOUR LIP LINER NUDE EDITION £2.25 Classic Maple Petal Suntan Truffle Vanilla [IMG: MUA Plump XL Plumping Lipgloss] [IMG: MUA Plump XL Plumping Lipgloss] PLUMP XL PLUMPING LIPGLOSS £4.00 [IMG: Velvet Matte Liquid Lipstick - Agenda] [IMG: Velvet Matte Liquid Lipstick - Agenda] MUA VELVET MATTE LIQUID LIPSTICK £3.75 Agenda Dream Girl Heartbreaker Heartfelt Heroic Love Letter Mystic Obsession Razzleberry Romance Sincere Supernude Survivor MUA NOURISHING SHIMMER LIPGLOSS £4.00 Nourishing Shimmer Lipgloss - Ethereal Nourishing Shimmer Lipgloss -Hologlo Nourishing Shimmer Lipgloss - IRL Nourishing Shimmer Lipgloss -Metaversal Nourishing Shimmer Lipgloss - Cyber [IMG: MUA Lip Cracker - Berry Bliss] [IMG: MUA Lip Cracker - Berry Bliss] MUA BERRY BLISS LIP CRACKER £5.95 [IMG: Hydra Juice Peptide Lip Oil Trio] [IMG: Hydra Juice Peptide Lip Oil Trio] MUA HYDRA JUICE PEPTIDE LIP OIL TRIO £7.50 [IMG: MUA Hydra Juice Shimmer Peptide Lip Balm] [IMG: MUA Hydra Juice Shimmer Peptide Lip Balm] MUA HYDRA JUICE SHIMMER PEPTIDE LIP BALM £2.00 Cherry Kiss Heartfelt Hun Watermelon Sorbet HYDRA JUICE BIRTHDAY BALM SET £14.00 [IMG: MUA Chocolate and Cherries Lip Duo] [IMG: MUA Hydra Juice Peptide Lip Oil - Cherry Kiss] MUA CHOCOLATE & CHERRIES LIP DUO £5.00 MUA SO NOURISHING LIPGLOSS £2.49 MUA So Nourishing Lip Gloss - Clear MUA So Nourishing Lip Gloss - Nude MUA MYSTERY LIP (6 items!) £20.75 Sale MUA WATERMELON SORBET LIP KIT Regular price £10.25 Sale price£7.00 Save £3.25 Sale MUA HEARTFELT HUN LIP KIT Regular price £10.25 Sale price£7.00 Save £3.25 [IMG: MUA Lip Eaze Lip Blur] MUA LIPEAZE LIP BLUR £3.50 Americano Black Cherry Heroic Maple Mocha Muse Obsession Rouge Noir Sincere Suntan
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🧭 Industry Context — common generic-claim patterns in Beauty, Cosmetics & Personal Care to weigh the text against
Generic Claims:
visible results, transform your skin, unlock your natural beauty, trusted by millions, the secret to radiant skin, look younger in days…
Red Flags:
before-and-after photos with different lighting or makeup, clinical claims without study citations, proprietary blend hiding ingredient concentrations, celebrity endorsement without FTC disclosure, transformation timelines without disclaimer, anti-aging claims promising reversal of biological aging…
Semantic Drift Patterns:
homepage claims clinical-grade but ingredients page shows basic cosmetics, claims natural and clean but ingredient lists include synthetic compounds, homepage targets luxury market but pricing is drugstore-level, claims dermatologist-developed but no dermatologist is named…
Proof Expectations:
full ingredient lists (INCI format), specific clinical study references with sample sizes, named dermatologists or formulators with credentials, before-and-after with methodology disclosure, specific percentages of active ingredients, third-party lab testing documentation…
Explore the other reputation pillars for MUA MAKEUP ACADEMY
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from MUA MAKEUP ACADEMY, captured on May 31, 2026, to show how machine logic reads Information Density signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to MUA MAKEUP ACADEMY: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://muastore.co.uk to view the most current version of its content and see directly what this company is about and what it offers.