MUA MAKEUP ACADEMY
(https://muastore.co.uk) 📸 Data Snapshot: May 31, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site uses basic review counts (17 on the homepage, 44 on sub-pages) but lacks direct verification links to third-party platforms for these specific scores. While it claims to be ‘award-winning’ in the meta description, no specific award titles or dates are cited in the immediate product descriptions. However, the presence of specific charitable partnerships like ‘The Eve Appeal’ and patronage of the ‘British Beauty Council’ adds a layer of verifiable external validation missing from typical commodity sites.
Proof density is high regarding product existence and pricing transparency. Verifiable evidence includes the 25% discount for qualified makeup artists and the patronage status with the British Beauty Council. The ratio of fluff to substance is low; for every marketing adjective like ‘exciting,’ there are multiple concrete nouns and numbers, such as ’24 SHADE EYESHADOW PALETTE’ and ‘PR EXCLUSIVE’ bundle prices.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 17 | 3 |
| /collections/new-in-sale/ | 44 | 3 |
| /collections/mua-gift/ | 28 | 3 |
| /collections/lips/ | 44 | 3 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.muastore.co.uk/#/schema/website/1",
"url": "https://www.muastore.co.uk",
"name": "MUA MAKEUP ACADEMY",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.muastore.co.uk/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"inLanguage": "en"
},
{
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://www.muastore.co.uk/",
"name": "MUA MAKEUP ACADEMY",
"description": "Your go-to brand for high-quality, affordable makeup, cosmetics and beauty products. All products are 100% Vegan and Cruelty Free. Discover award-winning cosmetics at MUA Makeup Academy.",
"breadcrumb": {
"@id": "https://www.muastore.co.uk/#/schema/breadcrumb"
},
"isPartOf": {
"@id": "https://www.muastore.co.uk/#/schema/website/1"
},
"url": "https://www.muastore.co.uk/"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.muastore.co.uk/#/schema/breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"name": "MUASTORE | Makeup Academy | Affordable Makeup, Cosmetics & Beauty",
"position": 1
}
]
}
]
}
/collections/new-in-sale/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.muastore.co.uk/#/schema/website/1",
"url": "https://www.muastore.co.uk",
"name": "MUA MAKEUP ACADEMY",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.muastore.co.uk/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"inLanguage": "en"
},
{
"@type": "CollectionPage",
"@id": "https://www.muastore.co.uk/collections/new-in-sale",
"name": "NEW IN - MUA MAKEUP ACADEMY",
"datePublished": "2020-08-28T14:37:21+01:00",
"breadcrumb": {
"@id": "https://www.muastore.co.uk/collections/new-in-sale/#/schema/breadcrumb"
},
"primaryImageOfPage": {
"@id": "https://www.muastore.co.uk/#/schema/ImageObject/997686378657"
},
"image": [
{
"@id": "https://www.muastore.co.uk/#/schema/ImageObject/997686378657"
}
],
"isPartOf": {
"@id": "https://www.muastore.co.uk/#/schema/website/1"
},
"url": "https://www.muastore.co.uk/collections/new-in-sale"
},
{
"@type": "ImageObject",
"@id": "https://www.muastore.co.uk/#/schema/ImageObject/997686378657",
"caption": "NEW IN",
"inLanguage": "en",
"width": 800,
"height": 800,
"url": "https://www.muastore.co.uk/cdn/shop/collections/Concealers.jpg?v=1749656448",
"contentUrl": "https://www.muastore.co.uk/cdn/shop/collections/Concealers.jpg?v=1749656448"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.muastore.co.uk/collections/new-in-sale/#/schema/breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"name": "MUA MAKEUP ACADEMY",
"item": "https://www.muastore.co.uk",
"position": 1
},
{
"@type": "ListItem",
"name": "Collections",
"item": "https://www.muastore.co.uk/collections",
"position": 2
},
{
"@type": "ListItem",
"name": "NEW IN",
"position": 3
}
]
}
]
}
/collections/mua-gift/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.muastore.co.uk/#/schema/website/1",
"url": "https://www.muastore.co.uk",
"name": "MUA MAKEUP ACADEMY",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.muastore.co.uk/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"inLanguage": "en"
},
{
"@type": "CollectionPage",
"@id": "https://www.muastore.co.uk/collections/mua-gift",
"name": "MUA Gift - MUA MAKEUP ACADEMY",
"datePublished": "2021-11-03T15:54:33+00:00",
"breadcrumb": {
"@id": "https://www.muastore.co.uk/collections/mua-gift/#/schema/breadcrumb"
},
"primaryImageOfPage": {
"@id": "https://www.muastore.co.uk/#/schema/ImageObject/1615706456225"
},
"image": [
{
"@id": "https://www.muastore.co.uk/#/schema/ImageObject/1615706456225"
}
],
"isPartOf": {
"@id": "https://www.muastore.co.uk/#/schema/website/1"
},
"url": "https://www.muastore.co.uk/collections/mua-gift"
},
{
"@type": "ImageObject",
"@id": "https://www.muastore.co.uk/#/schema/ImageObject/1615706456225",
"caption": "MUA Gift",
"inLanguage": "en",
"width": 800,
"height": 800,
"url": "https://www.muastore.co.uk/cdn/shop/collections/Christmas-gift-mobile_copy.jpg?v=1708524905",
"contentUrl": "https://www.muastore.co.uk/cdn/shop/collections/Christmas-gift-mobile_copy.jpg?v=1708524905"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.muastore.co.uk/collections/mua-gift/#/schema/breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"name": "MUA MAKEUP ACADEMY",
"item": "https://www.muastore.co.uk",
"position": 1
},
{
"@type": "ListItem",
"name": "Collections",
"item": "https://www.muastore.co.uk/collections",
"position": 2
},
{
"@type": "ListItem",
"name": "MUA Gift",
"position": 3
}
]
}
]
}
/collections/lips/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.muastore.co.uk/#/schema/website/1",
"url": "https://www.muastore.co.uk",
"name": "MUA MAKEUP ACADEMY",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.muastore.co.uk/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"inLanguage": "en"
},
{
"@type": "CollectionPage",
"@id": "https://www.muastore.co.uk/collections/lips",
"name": "LIP - MUA MAKEUP ACADEMY",
"datePublished": "2020-08-25T08:13:58+01:00",
"breadcrumb": {
"@id": "https://www.muastore.co.uk/collections/lips/#/schema/breadcrumb"
},
"primaryImageOfPage": {
"@id": "https://www.muastore.co.uk/#/schema/ImageObject/997399724193"
},
"image": [
{
"@id": "https://www.muastore.co.uk/#/schema/ImageObject/997399724193"
}
],
"isPartOf": {
"@id": "https://www.muastore.co.uk/#/schema/website/1"
},
"url": "https://www.muastore.co.uk/collections/lips"
},
{
"@type": "ImageObject",
"@id": "https://www.muastore.co.uk/#/schema/ImageObject/997399724193",
"caption": "LIP",
"inLanguage": "en",
"width": 1080,
"height": 1350,
"url": "https://www.muastore.co.uk/cdn/shop/collections/Third-Section-Shop-By-Banners-New-Website-2020-_Lips.jpg?v=1749656559",
"contentUrl": "https://www.muastore.co.uk/cdn/shop/collections/Third-Section-Shop-By-Banners-New-Website-2020-_Lips.jpg?v=1749656559"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.muastore.co.uk/collections/lips/#/schema/breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"name": "MUA MAKEUP ACADEMY",
"item": "https://www.muastore.co.uk",
"position": 1
},
{
"@type": "ListItem",
"name": "Collections",
"item": "https://www.muastore.co.uk/collections",
"position": 2
},
{
"@type": "ListItem",
"name": "LIP",
"position": 3
}
]
}
]
}
This page presents a snapshot of public data from MUA MAKEUP ACADEMY, captured on May 31, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to MUA MAKEUP ACADEMY: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://muastore.co.uk to view the most current version of its content and see directly what this company is about and what it offers.