PAT McGRATH LABS
(https://patmcgrath.com) 📸 Data Snapshot: May 31, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority gaps are non-existent due to the robust digital footprint of the founder, which is correctly mapped in the schema sameAs links to multiple verified social platforms. The organization schema is well-implemented, and the reference to McGrath as the Creative Director for Louis Vuitton Beauty adds significant external validation to the brand’s claims. Named products and kits are linked to real price points and technical specifications, leaving no gap between the expert persona and the commercial offerings.
The brand makes bold performance claims such as 16+ hour wear and Transfer-Proof status, which are industry standard but lack immediate clinical citation in the text snippets. However, these are contextualized within a professional kit environment rather than a vague ‘miracle’ promise. The presence of the Virtual Try On tool demonstrates the brand’s willingness to prove product efficacy (color matching) prior to purchase.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "PAT McGRATH LABS",
"sameAs": [
"https://twitter.com/patmcgrathreal",
"https://www.facebook.com/PatMcGrathReal",
"",
"https://instagram.com/patmcgrathreal",
"",
"",
"https://www.youtube.com/channel/UCwgl_m6tlSf-Ipo4R7OQVzw",
""
],
"url": "https://www.patmcgrath.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "PAT McGRATH LABS",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.patmcgrath.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://www.patmcgrath.com"
}
]
/products/lip-sculpt-shade-contour-duo-1/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "PAT McGRATH LABS",
"sameAs": [
"https://twitter.com/patmcgrathreal",
"https://www.facebook.com/PatMcGrathReal",
"",
"https://instagram.com/patmcgrathreal",
"",
"",
"https://www.youtube.com/channel/UCwgl_m6tlSf-Ipo4R7OQVzw",
""
],
"url": "https://www.patmcgrath.com"
}
/collections/virtual-try-on/
[
{
"@context": "http://schema.org/",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"url": "/products/mattetrance-lipstick",
"name": "MatteTrance™ Lipstick"
},
{
"@type": "ListItem",
"position": "2",
"url": "/products/lust-gloss",
"name": "LUST: Gloss™"
},
{
"@type": "ListItem",
"position": "3",
"url": "/products/mothership-i-subliminal",
"name": "Mothership I: Subliminal"
},
{
"@type": "ListItem",
"position": "4",
"url": "/products/mothership-ii-sublime",
"name": "Mothership II: Sublime"
},
{
"@type": "ListItem",
"position": "5",
"url": "/products/mothership-iii-subversive",
"name": "Mothership III: Subversive"
},
{
"@type": "ListItem",
"position": "6",
"url": "/products/mothership-v-bronze-seduction",
"name": "Mothership V: Bronze Seduction"
},
{
"@type": "ListItem",
"position": "7",
"url": "/products/mothership-vi-midnight-sun",
"name": "Mothership VI: Midnight Sun"
},
{
"@type": "ListItem",
"position": "8",
"url": "/products/mothership-ix-huetopian-dream",
"name": "Mothership IX: Huetopian Dream"
},
{
"@type": "ListItem",
"position": "9",
"url": "/products/mothership-xi-sunlit-seduction",
"name": "Mothership XI: Sunlit Seduction"
},
{
"@type": "ListItem",
"position": "10",
"url": "/products/perma-precision-liquid-eyeliner",
"name": "Perma Precision Liquid Eyeliner"
},
{
"@type": "ListItem",
"position": "11",
"url": "/products/permagel-ultra-glide-eye-pencil",
"name": "PermaGel Ultra Glide Eye Pencil"
},
{
"@type": "ListItem",
"position": "12",
"url": "/products/lip-fetish-balm-divinyl-lip-shine",
"name": "Lip Fetish Balm Divinyl Lip Shine"
},
{
"@type": "ListItem",
"position": "13",
"url": "/products/fetisheyes-mascara",
"name": "FetishEYES™ Mascara"
},
{
"@type": "ListItem",
"position": "14",
"url": "/products/dark-star-mascara",
"name": "DARK STAR Mascara"
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "PAT McGRATH LABS",
"sameAs": [
"https://twitter.com/patmcgrathreal",
"https://www.facebook.com/PatMcGrathReal",
"",
"https://instagram.com/patmcgrathreal",
"",
"",
"https://www.youtube.com/channel/UCwgl_m6tlSf-Ipo4R7OQVzw",
""
],
"url": "https://www.patmcgrath.com"
}
]
/products/skin-fetish-sublime-perfection-blurring-amber-peach-trio/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "PAT McGRATH LABS",
"sameAs": [
"https://twitter.com/patmcgrathreal",
"https://www.facebook.com/PatMcGrathReal",
"",
"https://instagram.com/patmcgrathreal",
"",
"",
"https://www.youtube.com/channel/UCwgl_m6tlSf-Ipo4R7OQVzw",
""
],
"url": "https://www.patmcgrath.com"
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 17 | 1 |
| /products/lip-sculpt-shade-contour-duo-1/ | 462 | 1 |
| /collections/virtual-try-on/ | 14 | 1 |
| /products/skin-fetish-sublime-perfection-blurring-amber-peach-trio/ | 125 | 1 |
This page presents a snapshot of public data from PAT McGRATH LABS, captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to PAT McGRATH LABS: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://patmcgrath.com to view the most current version of its content and see directly what this company is about and what it offers.