PAT McGRATH LABS
(https://patmcgrath.com) 📸 Data Snapshot: May 31, 2026
Information Density — The Lens
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Info Density
Power-words vs. Substance ratio.
23
Impact Weight: 30 / 100
77% Reputation
The site maintains a high ratio of specific nouns such as shade names Divine Rose and Noir Obsession compared to vague marketing adjectives. While power words like Legendary and Iconic are used in meta titles, they are anchored to a named authority with a verified industry footprint rather than anonymous corporate fluff. The body text contains measurable data including a 16+ hour wear claim and specific kit retail values of $108 USD. Heading fluff is remarkably low, with H2 tags used for specific product news and named collaborations such as Louis Vuitton Collection 2025.
Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.
📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://patmcgrath.com) PAT McGRATH LABS | Legendary Makeup by Pat McGrath
Your Ultimate Dual Ended Lip Icon [H2] LIP SCULPT + SHADE CONTOUR DUO Lasting definition, seamless sculpting, and multidimensional color. SHOP NOW Pat McGrath & Her Iconic Artistry MEET THE MOTHER OF MAKEUP [H2] MCGRATH NEWS [IMG: HOLIDAY 2025] _________________________________________ Read more [IMG: PAT McGRATH LABS LAUNCHES SKIN FETISH SUBLIME PERFECTION SETTING SPRAY& NEW UNDER-EYE BLURRING POWDER SHADES “PEACH” AND “AMBER”] Pat McGrath’s latest innovation delivers a weightless, soft-focus veil for 16+ hour wear. "I’ve always believed a setting spray should do more than just hold — it... Read more [IMG: LA BEAUTÉ LOUIS VUITTON COLLECTION 2025 PAT MCGRATH COLLABORATION] Pat McGrath joins Louis Vuitton as Creative Director to unveil the highly anticipated La Beauté Louis Vuitton Beauty Collection—available for online and in-store purchase August 2025 Read more 1 / of 3
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SUB-PAGE (https://patmcgrath.com/products/lip-sculpt-shade-contour-duo-1/) Lip Sculpt + Shade Contour Duo
[H1] Lip Sculpt + Shade Contour Duo Sculpt. Shade. Contour. Skip to product information [IMG: Divine Rose] [IMG: Divine Rose] [IMG: Divine Rose] [IMG: Divine Rose] [IMG: Elson Extreme] [IMG: Elson Extreme] [IMG: Elson Extrême] [IMG: Elson Extrême] [IMG: Elson Extrême Lip Duo + Nude Nectar Cheek Duos] [IMG: Flesh 3] [IMG: Flesh 3] [IMG: Flesh 3] [IMG: Flesh 3] [IMG: Flesh 3 and Shockolate Brown] [IMG: Midnight Magenta] [IMG: Midnight Magenta] [IMG: Midnight Magenta] [IMG: Midnight Magenta] [IMG: Midnight Magenta Lip Duo + Nude Nectar Cheek Duos] [IMG: Naked Blush] [IMG: Naked Blush] [IMG: Naked Blush] [IMG: Naked Blush] [IMG: Naked Blush] [IMG: Noir Obsession] [IMG: Noir Obsession] [IMG: Noir Obsession] [IMG: Noir Obsession] [IMG: Midnight Magenta and Noir Obsession] [IMG: Nude Dimension] [IMG: Nude Dimension] [IMG: Nude Dimension] [IMG: Nude Dimension] [IMG: Nude Dimension] [IMG: Nude Interlude] [IMG: Nude Interlude] [IMG: Nude Interlude] [IMG: Nude Interlude] [IMG: Nude Interlude Lip Duo + Nude Nectar Cheek Duos] [IMG: Peach Passion] [IMG: Peach Passion] [IMG: Peach Passion] [IMG: Peach Passion] [IMG: Shockolate Brown] [IMG: Peach Passion] [IMG: Shockolate Brown] [IMG: Shockolate Brown] [IMG: Shockolate Brown] [IMG: Flesh 3 and Shockolate Brown] [IMG: Supernatural Nude] [IMG: Supernatural Nude] [IMG: Supernatural Nude] [IMG: Supernatural Nude] [IMG: Elson] [IMG: Supernatural Nude Lip Duo + Nude Nectar Cheek Duos] [IMG: Elson] [IMG: Elson] [IMG: Elson] [IMG: THE BRIDE! Noir Obsession] [IMG: Elson] [IMG: Elson Lip Duo + Nude Nectar Cheek Duos] [IMG: THE BRIDE! Noir Obsession] [IMG: Supernatural Nude | Naked Blush | Divine Rose | Flesh 3 | Nude Interlude | Peach Passion | Nude Dimension | Shockolate Brown | Elson | Midnight Magenta | Elson Extrême | Noir Obsession | THE BRIDE! Noir Obsession] [IMG: Supernatural Nude | Naked Blush | Divine Rose | Flesh 3 | Nude Interlude | Peach Passion | Nude Dimension | Shockolate Brown | Elson | Midnight Magenta | Elson Extrême | Noir Obsession | THE BRIDE! Noir Obsession] [H1] Lip Sculpt + Shade Contour Duo Sculpt. Shade. Contour. All color: Supernatural Nude Couldn't load pickup availability Refresh [H2] KEY CLAIMS Permalock Technology• All Day Wear• Non-Bleeding• Smudge-Proof• Transfer-Proof• Water-Proof [IMG: mobile image] [IMG: desktop image]
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SUB-PAGE (https://patmcgrath.com/collections/virtual-try-on/) VIRTUAL TRY ON
[H1] Collection: VIRTUAL TRY ON Finding the perfect lipstick, eye shadow and more just got easier with Pat’s new virtual try-on tool. [IMG: Guinevere (Blooded Crimson)||https://cdn.shopify.com/s/files/1/1463/9662/files/PMG_MATTETRANCE_WHITE_CAPOFF_GUINIVERRE_98171a20-9656-4fcd-9662-c7bfe82646bf.jpg?v=1632946922] [IMG: Divine Rose (Romantic Nude Pink)||https://cdn.shopify.com/s/files/1/1463/9662/files/PMG_DIVINEROSE2_MATTETRANCE_DIVINEROSE_OPEN_2.jpg?v=1680633073] MatteTrance™ Lipstick Regular price $39 Regular price $0 Sale price $39 Unit price / per Shop 29 Shades [IMG: Pale Fire Nectar (Coral with Pink Shimmer)||] [IMG: Blitz Gold (24-Karat Gold Shimmer)||https://cdn.shopify.com/s/files/1/1463/9662/files/PMG_PDP_2023_LUSTGLOSS-BLITZGOLD_OPEN.jpg?v=1696886139] LUST: Gloss™ Regular price $29 Regular price Sale price $29 Unit price / per Shop 23 Shades TRY IT ON [IMG: ||https://cdn.shopify.com/s/files/1/1463/9662/products/MOTHERSHIP_SUBLIMINAL_OPEN_01_grande_onwhite_V2.jpg?v=1558539185] [IMG: ||https://cdn.shopify.com/s/files/1/1463/9662/products/MOTHERSHIP_SUBLIMINAL_CLOSED_01_grande_onwhite_V2.jpg?v=1558539177] Mothership I: Subliminal Regular price $128 Regular price Sale price $128 Unit price / per Unavailable TRY IT ON [IMG: ||https://cdn.shopify.com/s/files/1/1463/9662/products/MOTHERSHIP_SUBLIME_OPEN_01_grande_onwhite_V2.jpg?v=1558539311] [IMG: ||https://cdn.shopify.com/s/files/1/1463/9662/products/MOTHERSHIP_SUBLIME_CLOSED_01_grande_onwhite_V2.jpg?v=1558539313] Mothership II: Sublime Regular price $128 Regular price Sale price $128 Unit price / per Shop Now TRY IT ON [IMG: ||https://cdn.shopify.com/s/files/1/1463/9662/products/MOTHERSHIP_SUBVERSIVE_OPEN_01_grande_onwhite_V2.jpg?v=1558539602] [IMG: ||https://cdn.shopify.com/s/files/1/1463/9662/products/MOTHERSHIP_SUBVERSIVE_CLOSED_01_grande_onwhite_V2.jpg?v=1558539603] Mothership III: Subversive Regular price $128 Regular price Sale price $128 Unit price / per Unavailable [IMG: Mothership V: Bronze Seduction||] [IMG: Mothership V: Bronze Seduction||https://cdn.shopify.com/s/files/1/0257/3480/7657/files/PMG_MSV_ALLURE_CLOSED_1.jpg?v=1625065224] Mothership V: Bronze Seduction Regular price $128 Regular price Sale price $128 Unit price / per COMING SOON [IMG: Mothership VI: Midnight Sun] [IMG: Mothership VI: Midnight Sun] Mothership VI: Midnight Sun Regular price $128 Regular price Sale price $128 Unit price / per COMING SOON [IMG: Title||https://cdn.shopify.com/s/files/1/0257/3480/7657/files/PMG_EYE_MS9_CARTON_OPEN.jpg?v=1629135795] [IMG: Title||https://cdn.shopify.com/s/files/1/0257/3480/7657/files/PMG_EYE_MS9_CARTON_CLOSED.jpg?v=1629135795] Mothership IX: Huetopian Dream Regular price $128 Regular price $0 Sale price $128 Unit price / per Shop Now TRY IT ON [IMG: Title||https://cdn.shopify.com/s/files/1/1463/9662/files/PMG_PDP_MSXI_OPEN.jpg?v=1689013945] [IMG: Title||https://cdn.shopify.com/s/files/1/1463/9662/files/PMG_PDP_MSXI_CLOSED.jpg?v=1689013945] Mothership XI: Sunlit Seduction Regular price $128 Regular price $0 Sale price $128 Unit price / per Shop Now [IMG: Xtreme Black||https://cdn.shopify.com/s/files/1/1463/9662/files/PMG_EYE_PermaPrecision_Liquid_Eyeliner_BLACK_CAPOFF_1.jpg?v=1693325232] [IMG: Xtreme Black||https://cdn.shopify.com/s/files/1/1463/9662/files/PMG_EYE_PermaPrecision_Liquid_Eyeliner_BLACK_CARTON_1.jpg?v=1693325232] Perma Precision Liquid Eyeliner Regular price $36 Regular price Sale price $36 Unit price / per Shop 2 Shades TRY IT ON [IMG: Xtreme Black (The Ultimate Black)||] [IMG: Xtreme Black (The Ultimate Black)||] PermaGel Ultra Glide Eye Pencil Regular price $29 Regular price $0 Sale price $29 Unit price / per Shop 5 Shades [IMG: Nude Venus (Warm Beige Nude)||https://cdn.shopify.com/s/files/1/1463/9662/files/20200615_PMG_Lip_DIVINYL_CAPOFF_NUDEVENUS.jpg?v=1596846722] [IMG: Nude Venus (Warm Beige Nude)||https://cdn.shopify.com/s/files/1/1463/9662/files/PMG_LIPFETISH_LIPS_DIVINYL_NUDE_VENUS_LABEL_8c2ad12d-bd63-4a3e-9a18-7a9439e28f6d.jpg?v=1643319065] Lip Fetish Balm Divinyl Lip Shine Regular price $39 Regular price Sale price $39 Unit price / per Unavailable [IMG: Title||https://cdn.shopify.com/s/files/1/1463/9662/files/PMG_EYE_FetishEYES_Mascara_CAPOFF_1.jpg?v=1693324940] [IMG: Title||https://cdn.shopify.com/s/files/1/1463/9662/files/PMG_EYE_FetishEYES_Mascara_CARTON_1.jpg?v=1693324940] FetishEYES™ Mascara Regular price $34 Regular price $0 Sale price $34 Unit price / per Shop Now [IMG: Xtreme Black||] [IMG: Xtreme Black||] DARK STAR Mascara Regular price $34 Regular price Sale price $34 Unit price / per Shop Now
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SUB-PAGE (https://patmcgrath.com/products/skin-fetish-sublime-perfection-blurring-amber-peach-trio/) Skin Fetish: Sublime Perfection Blurring Amber + Peach Trio
Skip to product information [H1] Skin Fetish: Sublime Perfection Blurring Amber + Peach Trio Correct dark circles, blur skin. Read More Couldn't load pickup availability Refresh Overview Designed for lighter skin tones, this three-piece set features two Blurring Under-Eye Powders — Light and Baby Pink — for targeted color correction and crease-resistant setting. Use them to neutralize dark circles, smooth texture, and brighten the under-eye. Finish with the Longwear Blurring Setting Spray to lock in makeup and amplify your blur. A $108 USD retail value. Skin Fetish: Sublime Perfection Blurring Under-Eye Powder in Peach Skin Fetish: Sublime Perfection Longwear Blurring Setting SpraySkin Fetish: Sublime Perfection Blurring Under-Eye Powder in Amber [H2] Inside this Kit [IMG: Skin Fetish: Sublime Perfection Longwear Blurring Setting Spray] [IMG: Skin Fetish: Sublime Perfection Longwear Blurring Setting Spray] Skin Fetish: Sublime Perfection Longwear Blurring Setting Spray Longwear Blurring Setting Spray Regular price $38 Regular price Sale price $38 Unit price / per Shop Now NEW SHADE [IMG: Peach||] [IMG: Peach||] Skin Fetish: Sublime Perfection Blurring Under-Eye Powder Peach Regular price $35 Regular price Sale price $35 Unit price / per Shop 7 Shades NEW SHADE [IMG: Amber||] [IMG: Amber||] Skin Fetish: Sublime Perfection Blurring Under-Eye Powder Amber Regular price $35 Regular price Sale price $35 Unit price / per Shop 7 Shades
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🧭 Industry Context — common generic-claim patterns in Beauty, Cosmetics & Personal Care to weigh the text against
Generic Claims:
visible results, transform your skin, unlock your natural beauty, trusted by millions, the secret to radiant skin, look younger in days…
Red Flags:
before-and-after photos with different lighting or makeup, clinical claims without study citations, proprietary blend hiding ingredient concentrations, celebrity endorsement without FTC disclosure, transformation timelines without disclaimer, anti-aging claims promising reversal of biological aging…
Semantic Drift Patterns:
homepage claims clinical-grade but ingredients page shows basic cosmetics, claims natural and clean but ingredient lists include synthetic compounds, homepage targets luxury market but pricing is drugstore-level, claims dermatologist-developed but no dermatologist is named…
Proof Expectations:
full ingredient lists (INCI format), specific clinical study references with sample sizes, named dermatologists or formulators with credentials, before-and-after with methodology disclosure, specific percentages of active ingredients, third-party lab testing documentation…
Explore the other reputation pillars for PAT McGRATH LABS
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from PAT McGRATH LABS, captured on May 31, 2026, to show how machine logic reads Information Density signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to PAT McGRATH LABS: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://patmcgrath.com to view the most current version of its content and see directly what this company is about and what it offers.