PAT McGRATH LABS
(https://patmcgrath.com) 📸 Data Snapshot: May 31, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The website displays high review counts, such as 462 for the Lip Sculpt duo and 125 for the Skin Fetish trio, but lacks outbound proof links to third-party verification platforms. Claims such as Permalock Technology and Water-Proof are presented as Key Claims without a direct link to the underlying clinical study methodology or participant data. However, the brand avoids the typical trust theatre of generic ‘As Seen In’ banners, relying instead on specific product performance assertions.
The proof density is high for a retail site, with over 12 specific shade names, multiple kit configurations, and specific monetary values provided across the sub-pages. The ratio of verifiable product data to unsubstantiated marketing fluff is approximately 4:1, which is significantly better than the industry average. Most claims are tied to specific technical attributes like Permalock Technology rather than generic beauty promises.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 17 | 1 |
| /products/lip-sculpt-shade-contour-duo-1/ | 462 | 1 |
| /collections/virtual-try-on/ | 14 | 1 |
| /products/skin-fetish-sublime-perfection-blurring-amber-peach-trio/ | 125 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "PAT McGRATH LABS",
"sameAs": [
"https://twitter.com/patmcgrathreal",
"https://www.facebook.com/PatMcGrathReal",
"",
"https://instagram.com/patmcgrathreal",
"",
"",
"https://www.youtube.com/channel/UCwgl_m6tlSf-Ipo4R7OQVzw",
""
],
"url": "https://www.patmcgrath.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "PAT McGRATH LABS",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.patmcgrath.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://www.patmcgrath.com"
}
]
/products/lip-sculpt-shade-contour-duo-1/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "PAT McGRATH LABS",
"sameAs": [
"https://twitter.com/patmcgrathreal",
"https://www.facebook.com/PatMcGrathReal",
"",
"https://instagram.com/patmcgrathreal",
"",
"",
"https://www.youtube.com/channel/UCwgl_m6tlSf-Ipo4R7OQVzw",
""
],
"url": "https://www.patmcgrath.com"
}
/collections/virtual-try-on/
[
{
"@context": "http://schema.org/",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"url": "/products/mattetrance-lipstick",
"name": "MatteTrance™ Lipstick"
},
{
"@type": "ListItem",
"position": "2",
"url": "/products/lust-gloss",
"name": "LUST: Gloss™"
},
{
"@type": "ListItem",
"position": "3",
"url": "/products/mothership-i-subliminal",
"name": "Mothership I: Subliminal"
},
{
"@type": "ListItem",
"position": "4",
"url": "/products/mothership-ii-sublime",
"name": "Mothership II: Sublime"
},
{
"@type": "ListItem",
"position": "5",
"url": "/products/mothership-iii-subversive",
"name": "Mothership III: Subversive"
},
{
"@type": "ListItem",
"position": "6",
"url": "/products/mothership-v-bronze-seduction",
"name": "Mothership V: Bronze Seduction"
},
{
"@type": "ListItem",
"position": "7",
"url": "/products/mothership-vi-midnight-sun",
"name": "Mothership VI: Midnight Sun"
},
{
"@type": "ListItem",
"position": "8",
"url": "/products/mothership-ix-huetopian-dream",
"name": "Mothership IX: Huetopian Dream"
},
{
"@type": "ListItem",
"position": "9",
"url": "/products/mothership-xi-sunlit-seduction",
"name": "Mothership XI: Sunlit Seduction"
},
{
"@type": "ListItem",
"position": "10",
"url": "/products/perma-precision-liquid-eyeliner",
"name": "Perma Precision Liquid Eyeliner"
},
{
"@type": "ListItem",
"position": "11",
"url": "/products/permagel-ultra-glide-eye-pencil",
"name": "PermaGel Ultra Glide Eye Pencil"
},
{
"@type": "ListItem",
"position": "12",
"url": "/products/lip-fetish-balm-divinyl-lip-shine",
"name": "Lip Fetish Balm Divinyl Lip Shine"
},
{
"@type": "ListItem",
"position": "13",
"url": "/products/fetisheyes-mascara",
"name": "FetishEYES™ Mascara"
},
{
"@type": "ListItem",
"position": "14",
"url": "/products/dark-star-mascara",
"name": "DARK STAR Mascara"
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "PAT McGRATH LABS",
"sameAs": [
"https://twitter.com/patmcgrathreal",
"https://www.facebook.com/PatMcGrathReal",
"",
"https://instagram.com/patmcgrathreal",
"",
"",
"https://www.youtube.com/channel/UCwgl_m6tlSf-Ipo4R7OQVzw",
""
],
"url": "https://www.patmcgrath.com"
}
]
/products/skin-fetish-sublime-perfection-blurring-amber-peach-trio/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "PAT McGRATH LABS",
"sameAs": [
"https://twitter.com/patmcgrathreal",
"https://www.facebook.com/PatMcGrathReal",
"",
"https://instagram.com/patmcgrathreal",
"",
"",
"https://www.youtube.com/channel/UCwgl_m6tlSf-Ipo4R7OQVzw",
""
],
"url": "https://www.patmcgrath.com"
}
This page presents a snapshot of public data from PAT McGRATH LABS, captured on May 31, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to PAT McGRATH LABS: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://patmcgrath.com to view the most current version of its content and see directly what this company is about and what it offers.