Skins & Needles

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(http://skinsnneedles.co.uk) 📸 Data Snapshot: May 22, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

2 Impact Weight: 15 / 100

13% Reputation

Diagnosis: Authority Gaps

While the founder Matthew Salvin is named, there is no supporting Person schema or sameAs links to establish his professional footprint. The vast list of artists consists primarily of first names (e.g., ‘Gee’, ‘Pemba’, ‘Sarah’) without surnames or links to external portfolios, creating an authority gap where ‘industry talent’ is claimed but not independently verifiable through technical structured data.

Evidence: Performance vs. Claims

The marketing tone of ‘unrivaled’ and ‘premium’ service is disconnected from the technical reality of the site. A business claiming to be ‘The North’s Leading’ studio while hosting a broken FAQ that says they don’t have a physical store creates a total loss of credibility. Bold performance claims regarding their 13-year history are negated by the visible negligence in the site’s content management.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://skinsnneedles.co.uk/#website",
            "url": "https://skinsnneedles.co.uk/",
            "name": "Skins & Needles",
            "description": "Passion Led Us Here",
            "inLanguage": "en-GB",
            "potentialAction": {
                "@id": "https://skinsnneedles.co.uk/#searchaction"
            },
            "publisher": {
                "@id": "https://skinsnneedles.co.uk/#organization"
            }
        },
        {
            "@type": "SearchAction",
            "@id": "https://skinsnneedles.co.uk/#searchaction",
            "target": "https://skinsnneedles.co.uk/?s={search_term_string}",
            "query-input": "required name=search_term_string"
        },
        {
            "@type": "WebPage",
            "@id": "https://skinsnneedles.co.uk/#webpage",
            "url": "https://skinsnneedles.co.uk/",
            "inLanguage": "en-GB",
            "name": "The Best Tattoo & Piercing Studio in the North | Skins & Needles",
            "description": "Discover the best tattoo and piercing studio in the North at Skins & Needles. With over 13 years of experience, our award winning artists deliver premium tattoos, expert piercings, free consultations and flexible payment plans.",
            "datePublished": "2025-08-31T23:59:26+01:00",
            "dateModified": "2026-01-22T10:00:09+00:00",
            "isPartOf": {
                "@id": "https://skinsnneedles.co.uk/#website"
            },
            "potentialAction": {
                "@id": "https://skinsnneedles.co.uk/#readaction"
            },
            "about": {
                "@id": "https://skinsnneedles.co.uk/#organization"
            }
        },
        {
            "@type": "ReadAction",
            "@id": "https://skinsnneedles.co.uk/#readaction",
            "target": "https://skinsnneedles.co.uk/"
        },
        {
            "@type": "Organization",
            "@id": "https://skinsnneedles.co.uk/#organization",
            "url": "https://skinsnneedles.co.uk/",
            "name": "Skins & Needles"
        }
    ]
}

/contact/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://skinsnneedles.co.uk/#website",
            "url": "https://skinsnneedles.co.uk/",
            "name": "Skins & Needles",
            "description": "Passion Led Us Here",
            "inLanguage": "en-GB",
            "potentialAction": {
                "@id": "https://skinsnneedles.co.uk/#searchaction"
            },
            "publisher": {
                "@id": "https://skinsnneedles.co.uk/#organization"
            }
        },
        {
            "@type": "SearchAction",
            "@id": "https://skinsnneedles.co.uk/#searchaction",
            "target": "https://skinsnneedles.co.uk/?s={search_term_string}",
            "query-input": "required name=search_term_string"
        },
        {
            "@type": "BreadcrumbList",
            "name": "Breadcrumbs",
            "@id": "https://skinsnneedles.co.uk/contact/#breadcrumblist",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://skinsnneedles.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Contact"
                }
            ]
        },
        {
            "@type": "WebPage",
            "@id": "https://skinsnneedles.co.uk/contact/#webpage",
            "url": "https://skinsnneedles.co.uk/contact/",
            "inLanguage": "en-GB",
            "name": "Contact Skins & Needles for Tattoo, Piercing, and More",
            "description": "Make an enquiry with Skins & Needles in Middlesbrough, Durham, Ingleby Barwick, or York. Enter your details and discuss your requirements today!",
            "datePublished": "2022-11-03T17:44:38+00:00",
            "dateModified": "2026-05-11T11:38:16+01:00",
            "isPartOf": {
                "@id": "https://skinsnneedles.co.uk/#website"
            },
            "breadcrumb": {
                "@id": "https://skinsnneedles.co.uk/contact/#breadcrumblist"
            },
            "potentialAction": {
                "@id": "https://skinsnneedles.co.uk/contact/#readaction"
            }
        },
        {
            "@type": "ReadAction",
            "@id": "https://skinsnneedles.co.uk/contact/#readaction",
            "target": "https://skinsnneedles.co.uk/contact/"
        },
        {
            "@type": "Organization",
            "@id": "https://skinsnneedles.co.uk/#organization",
            "url": "https://skinsnneedles.co.uk/",
            "name": "Skins & Needles"
        }
    ]
}

/our-story/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://skinsnneedles.co.uk/#website",
            "url": "https://skinsnneedles.co.uk/",
            "name": "Skins & Needles",
            "description": "Passion Led Us Here",
            "inLanguage": "en-GB",
            "potentialAction": {
                "@id": "https://skinsnneedles.co.uk/#searchaction"
            },
            "publisher": {
                "@id": "https://skinsnneedles.co.uk/#organization"
            }
        },
        {
            "@type": "SearchAction",
            "@id": "https://skinsnneedles.co.uk/#searchaction",
            "target": "https://skinsnneedles.co.uk/?s={search_term_string}",
            "query-input": "required name=search_term_string"
        },
        {
            "@type": "BreadcrumbList",
            "name": "Breadcrumbs",
            "@id": "https://skinsnneedles.co.uk/our-story/#breadcrumblist",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://skinsnneedles.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Our Story"
                }
            ]
        },
        {
            "@type": "WebPage",
            "@id": "https://skinsnneedles.co.uk/our-story/#webpage",
            "url": "https://skinsnneedles.co.uk/our-story/",
            "inLanguage": "en-GB",
            "name": "Skins and Needles: Our Story in Teesside",
            "description": "Learn how Skins and Needles started in 2011 in Teesside by Matthew Salvin. Explore his journey into the tattoo industry and team expansion opportunities.",
            "datePublished": "2025-08-31T23:59:25+01:00",
            "dateModified": "2025-09-16T16:10:56+01:00",
            "isPartOf": {
                "@id": "https://skinsnneedles.co.uk/#website"
            },
            "breadcrumb": {
                "@id": "https://skinsnneedles.co.uk/our-story/#breadcrumblist"
            },
            "potentialAction": {
                "@id": "https://skinsnneedles.co.uk/our-story/#readaction"
            }
        },
        {
            "@type": "ReadAction",
            "@id": "https://skinsnneedles.co.uk/our-story/#readaction",
            "target": "https://skinsnneedles.co.uk/our-story/"
        },
        {
            "@type": "Organization",
            "@id": "https://skinsnneedles.co.uk/#organization",
            "url": "https://skinsnneedles.co.uk/",
            "name": "Skins & Needles"
        }
    ]
}

/guest-artists/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://skinsnneedles.co.uk/#website",
            "url": "https://skinsnneedles.co.uk/",
            "name": "Skins & Needles",
            "description": "Passion Led Us Here",
            "inLanguage": "en-GB",
            "potentialAction": {
                "@id": "https://skinsnneedles.co.uk/#searchaction"
            },
            "publisher": {
                "@id": "https://skinsnneedles.co.uk/#organization"
            }
        },
        {
            "@type": "SearchAction",
            "@id": "https://skinsnneedles.co.uk/#searchaction",
            "target": "https://skinsnneedles.co.uk/?s={search_term_string}",
            "query-input": "required name=search_term_string"
        },
        {
            "@type": "BreadcrumbList",
            "name": "Breadcrumbs",
            "@id": "https://skinsnneedles.co.uk/guest-artists/#breadcrumblist",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://skinsnneedles.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Guest Artists"
                }
            ]
        },
        {
            "@type": "WebPage",
            "@id": "https://skinsnneedles.co.uk/guest-artists/#webpage",
            "url": "https://skinsnneedles.co.uk/guest-artists/",
            "inLanguage": "en-GB",
            "name": "Meet Skins & Needles Guest Artists",
            "description": "Discover the exceptional tattoo artists at Skins & Needles, including resident and guest artists from around the globe. Find your perfect match for a personalized design.",
            "datePublished": "2025-08-31T23:59:25+01:00",
            "dateModified": "2026-03-18T15:18:08+00:00",
            "isPartOf": {
                "@id": "https://skinsnneedles.co.uk/#website"
            },
            "breadcrumb": {
                "@id": "https://skinsnneedles.co.uk/guest-artists/#breadcrumblist"
            },
            "potentialAction": {
                "@id": "https://skinsnneedles.co.uk/guest-artists/#readaction"
            }
        },
        {
            "@type": "ReadAction",
            "@id": "https://skinsnneedles.co.uk/guest-artists/#readaction",
            "target": "https://skinsnneedles.co.uk/guest-artists/"
        },
        {
            "@type": "Organization",
            "@id": "https://skinsnneedles.co.uk/#organization",
            "url": "https://skinsnneedles.co.uk/",
            "name": "Skins & Needles"
        }
    ]
}

/tattoo-styles/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://skinsnneedles.co.uk/#website",
            "url": "https://skinsnneedles.co.uk/",
            "name": "Skins & Needles",
            "description": "Passion Led Us Here",
            "inLanguage": "en-GB",
            "potentialAction": {
                "@id": "https://skinsnneedles.co.uk/#searchaction"
            },
            "publisher": {
                "@id": "https://skinsnneedles.co.uk/#organization"
            }
        },
        {
            "@type": "SearchAction",
            "@id": "https://skinsnneedles.co.uk/#searchaction",
            "target": "https://skinsnneedles.co.uk/?s={search_term_string}",
            "query-input": "required name=search_term_string"
        },
        {
            "@type": "BreadcrumbList",
            "name": "Breadcrumbs",
            "@id": "https://skinsnneedles.co.uk/tattoo-styles/#breadcrumblist",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://skinsnneedles.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Tattoo Styles"
                }
            ]
        },
        {
            "@type": "WebPage",
            "@id": "https://skinsnneedles.co.uk/tattoo-styles/#webpage",
            "url": "https://skinsnneedles.co.uk/tattoo-styles/",
            "inLanguage": "en-GB",
            "name": "Ultimate Guide to Tattoo Styles at Skins & Needles",
            "description": "Explore a wide range of tattoo styles at Skins & Needles, from traditional classics to cutting-edge modern designs. Find the perfect style to tell your story.",
            "datePublished": "2025-09-01T18:45:29+01:00",
            "dateModified": "2025-09-01T18:58:10+01:00",
            "isPartOf": {
                "@id": "https://skinsnneedles.co.uk/#website"
            },
            "breadcrumb": {
                "@id": "https://skinsnneedles.co.uk/tattoo-styles/#breadcrumblist"
            },
            "potentialAction": {
                "@id": "https://skinsnneedles.co.uk/tattoo-styles/#readaction"
            }
        },
        {
            "@type": "ReadAction",
            "@id": "https://skinsnneedles.co.uk/tattoo-styles/#readaction",
            "target": "https://skinsnneedles.co.uk/tattoo-styles/"
        },
        {
            "@type": "Organization",
            "@id": "https://skinsnneedles.co.uk/#organization",
            "url": "https://skinsnneedles.co.uk/",
            "name": "Skins & Needles"
        }
    ]
}

/middlesbrough-tattoos/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://skinsnneedles.co.uk/#website",
            "url": "https://skinsnneedles.co.uk/",
            "name": "Skins & Needles",
            "description": "Passion Led Us Here",
            "inLanguage": "en-GB",
            "potentialAction": {
                "@id": "https://skinsnneedles.co.uk/#searchaction"
            },
            "publisher": {
                "@id": "https://skinsnneedles.co.uk/#organization"
            }
        },
        {
            "@type": "SearchAction",
            "@id": "https://skinsnneedles.co.uk/#searchaction",
            "target": "https://skinsnneedles.co.uk/?s={search_term_string}",
            "query-input": "required name=search_term_string"
        },
        {
            "@type": "BreadcrumbList",
            "name": "Breadcrumbs",
            "@id": "https://skinsnneedles.co.uk/middlesbrough-tattoos/#breadcrumblist",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://skinsnneedles.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Middlesbrough Tattoos"
                }
            ]
        },
        {
            "@type": "WebPage",
            "@id": "https://skinsnneedles.co.uk/middlesbrough-tattoos/#webpage",
            "url": "https://skinsnneedles.co.uk/middlesbrough-tattoos/",
            "inLanguage": "en-GB",
            "name": "The Best Tattoo & Piercing Studio in Middlesbrough | Skins & Needles",
            "description": "Discover the best tattoo and piercing studio in Middlesbrough at Skins & Needles. Our award winning artists deliver exceptional tattoos and expert piercings in a professional, welcoming environment.",
            "datePublished": "2025-08-31T23:59:26+01:00",
            "dateModified": "2026-05-12T09:14:45+01:00",
            "isPartOf": {
                "@id": "https://skinsnneedles.co.uk/#website"
            },
            "breadcrumb": {
                "@id": "https://skinsnneedles.co.uk/middlesbrough-tattoos/#breadcrumblist"
            },
            "potentialAction": {
                "@id": "https://skinsnneedles.co.uk/middlesbrough-tattoos/#readaction"
            }
        },
        {
            "@type": "ReadAction",
            "@id": "https://skinsnneedles.co.uk/middlesbrough-tattoos/#readaction",
            "target": "https://skinsnneedles.co.uk/middlesbrough-tattoos/"
        },
        {
            "@type": "Organization",
            "@id": "https://skinsnneedles.co.uk/#organization",
            "url": "https://skinsnneedles.co.uk/",
            "name": "Skins & Needles"
        }
    ]
}

🛡️ Trust Signals — external proof links that back the declared identity

245Review mentions (all pages)

36External proof links (all pages)

Page	Reviews	Proof links
/ (home)	99	6
/contact/	29	6
/our-story/	29	6
/guest-artists/	30	6
/tattoo-styles/	29	6
/middlesbrough-tattoos/	29	6

Explore the other reputation pillars for Skins & Needles

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Skins & Needles, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Skins & Needles: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at http://skinsnneedles.co.uk to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: Skins & Needles – Signal Evidence & AI Readability

Skins & Needles