Skins & Needles
(http://skinsnneedles.co.uk) 📸 Data Snapshot: May 22, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
10
Impact Weight: 20 / 100
50% Reputation
The site displays a trust_theatre_flag of false but claims ‘MULTI AWARD-WINNING’ status in H4 headings without naming a single specific award, year, or awarding body. Metadata shows a review_count of 99, yet the ‘Testimonials’ H2 on the Guest Artists page is followed by no verifiable text. Furthermore, the claim of ‘flexible payment plans’ lacks any mention of a provider or specific terms, rendering it a hollow marketing assertion.
The ratio of verifiable proof to assertions is dangerously low. While the site provides 6 proof links, they are not connected to the ‘award-winning’ claims. The count of specific names (artists) is high, but the count of specific outcomes, named awards, or third-party validations for the tattoo work itself is near zero in the provided text data.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
245Review mentions (all pages)
36External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 99 | 6 |
| /contact/ | 29 | 6 |
| /our-story/ | 29 | 6 |
| /guest-artists/ | 30 | 6 |
| /tattoo-styles/ | 29 | 6 |
| /middlesbrough-tattoos/ | 29 | 6 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://skinsnneedles.co.uk/#website",
"url": "https://skinsnneedles.co.uk/",
"name": "Skins & Needles",
"description": "Passion Led Us Here",
"inLanguage": "en-GB",
"potentialAction": {
"@id": "https://skinsnneedles.co.uk/#searchaction"
},
"publisher": {
"@id": "https://skinsnneedles.co.uk/#organization"
}
},
{
"@type": "SearchAction",
"@id": "https://skinsnneedles.co.uk/#searchaction",
"target": "https://skinsnneedles.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
{
"@type": "WebPage",
"@id": "https://skinsnneedles.co.uk/#webpage",
"url": "https://skinsnneedles.co.uk/",
"inLanguage": "en-GB",
"name": "The Best Tattoo & Piercing Studio in the North | Skins & Needles",
"description": "Discover the best tattoo and piercing studio in the North at Skins & Needles. With over 13 years of experience, our award winning artists deliver premium tattoos, expert piercings, free consultations and flexible payment plans.",
"datePublished": "2025-08-31T23:59:26+01:00",
"dateModified": "2026-01-22T10:00:09+00:00",
"isPartOf": {
"@id": "https://skinsnneedles.co.uk/#website"
},
"potentialAction": {
"@id": "https://skinsnneedles.co.uk/#readaction"
},
"about": {
"@id": "https://skinsnneedles.co.uk/#organization"
}
},
{
"@type": "ReadAction",
"@id": "https://skinsnneedles.co.uk/#readaction",
"target": "https://skinsnneedles.co.uk/"
},
{
"@type": "Organization",
"@id": "https://skinsnneedles.co.uk/#organization",
"url": "https://skinsnneedles.co.uk/",
"name": "Skins & Needles"
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://skinsnneedles.co.uk/#website",
"url": "https://skinsnneedles.co.uk/",
"name": "Skins & Needles",
"description": "Passion Led Us Here",
"inLanguage": "en-GB",
"potentialAction": {
"@id": "https://skinsnneedles.co.uk/#searchaction"
},
"publisher": {
"@id": "https://skinsnneedles.co.uk/#organization"
}
},
{
"@type": "SearchAction",
"@id": "https://skinsnneedles.co.uk/#searchaction",
"target": "https://skinsnneedles.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
{
"@type": "BreadcrumbList",
"name": "Breadcrumbs",
"@id": "https://skinsnneedles.co.uk/contact/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://skinsnneedles.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebPage",
"@id": "https://skinsnneedles.co.uk/contact/#webpage",
"url": "https://skinsnneedles.co.uk/contact/",
"inLanguage": "en-GB",
"name": "Contact Skins & Needles for Tattoo, Piercing, and More",
"description": "Make an enquiry with Skins & Needles in Middlesbrough, Durham, Ingleby Barwick, or York. Enter your details and discuss your requirements today!",
"datePublished": "2022-11-03T17:44:38+00:00",
"dateModified": "2026-05-11T11:38:16+01:00",
"isPartOf": {
"@id": "https://skinsnneedles.co.uk/#website"
},
"breadcrumb": {
"@id": "https://skinsnneedles.co.uk/contact/#breadcrumblist"
},
"potentialAction": {
"@id": "https://skinsnneedles.co.uk/contact/#readaction"
}
},
{
"@type": "ReadAction",
"@id": "https://skinsnneedles.co.uk/contact/#readaction",
"target": "https://skinsnneedles.co.uk/contact/"
},
{
"@type": "Organization",
"@id": "https://skinsnneedles.co.uk/#organization",
"url": "https://skinsnneedles.co.uk/",
"name": "Skins & Needles"
}
]
}
/our-story/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://skinsnneedles.co.uk/#website",
"url": "https://skinsnneedles.co.uk/",
"name": "Skins & Needles",
"description": "Passion Led Us Here",
"inLanguage": "en-GB",
"potentialAction": {
"@id": "https://skinsnneedles.co.uk/#searchaction"
},
"publisher": {
"@id": "https://skinsnneedles.co.uk/#organization"
}
},
{
"@type": "SearchAction",
"@id": "https://skinsnneedles.co.uk/#searchaction",
"target": "https://skinsnneedles.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
{
"@type": "BreadcrumbList",
"name": "Breadcrumbs",
"@id": "https://skinsnneedles.co.uk/our-story/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://skinsnneedles.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Story"
}
]
},
{
"@type": "WebPage",
"@id": "https://skinsnneedles.co.uk/our-story/#webpage",
"url": "https://skinsnneedles.co.uk/our-story/",
"inLanguage": "en-GB",
"name": "Skins and Needles: Our Story in Teesside",
"description": "Learn how Skins and Needles started in 2011 in Teesside by Matthew Salvin. Explore his journey into the tattoo industry and team expansion opportunities.",
"datePublished": "2025-08-31T23:59:25+01:00",
"dateModified": "2025-09-16T16:10:56+01:00",
"isPartOf": {
"@id": "https://skinsnneedles.co.uk/#website"
},
"breadcrumb": {
"@id": "https://skinsnneedles.co.uk/our-story/#breadcrumblist"
},
"potentialAction": {
"@id": "https://skinsnneedles.co.uk/our-story/#readaction"
}
},
{
"@type": "ReadAction",
"@id": "https://skinsnneedles.co.uk/our-story/#readaction",
"target": "https://skinsnneedles.co.uk/our-story/"
},
{
"@type": "Organization",
"@id": "https://skinsnneedles.co.uk/#organization",
"url": "https://skinsnneedles.co.uk/",
"name": "Skins & Needles"
}
]
}
/guest-artists/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://skinsnneedles.co.uk/#website",
"url": "https://skinsnneedles.co.uk/",
"name": "Skins & Needles",
"description": "Passion Led Us Here",
"inLanguage": "en-GB",
"potentialAction": {
"@id": "https://skinsnneedles.co.uk/#searchaction"
},
"publisher": {
"@id": "https://skinsnneedles.co.uk/#organization"
}
},
{
"@type": "SearchAction",
"@id": "https://skinsnneedles.co.uk/#searchaction",
"target": "https://skinsnneedles.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
{
"@type": "BreadcrumbList",
"name": "Breadcrumbs",
"@id": "https://skinsnneedles.co.uk/guest-artists/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://skinsnneedles.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Guest Artists"
}
]
},
{
"@type": "WebPage",
"@id": "https://skinsnneedles.co.uk/guest-artists/#webpage",
"url": "https://skinsnneedles.co.uk/guest-artists/",
"inLanguage": "en-GB",
"name": "Meet Skins & Needles Guest Artists",
"description": "Discover the exceptional tattoo artists at Skins & Needles, including resident and guest artists from around the globe. Find your perfect match for a personalized design.",
"datePublished": "2025-08-31T23:59:25+01:00",
"dateModified": "2026-03-18T15:18:08+00:00",
"isPartOf": {
"@id": "https://skinsnneedles.co.uk/#website"
},
"breadcrumb": {
"@id": "https://skinsnneedles.co.uk/guest-artists/#breadcrumblist"
},
"potentialAction": {
"@id": "https://skinsnneedles.co.uk/guest-artists/#readaction"
}
},
{
"@type": "ReadAction",
"@id": "https://skinsnneedles.co.uk/guest-artists/#readaction",
"target": "https://skinsnneedles.co.uk/guest-artists/"
},
{
"@type": "Organization",
"@id": "https://skinsnneedles.co.uk/#organization",
"url": "https://skinsnneedles.co.uk/",
"name": "Skins & Needles"
}
]
}
/tattoo-styles/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://skinsnneedles.co.uk/#website",
"url": "https://skinsnneedles.co.uk/",
"name": "Skins & Needles",
"description": "Passion Led Us Here",
"inLanguage": "en-GB",
"potentialAction": {
"@id": "https://skinsnneedles.co.uk/#searchaction"
},
"publisher": {
"@id": "https://skinsnneedles.co.uk/#organization"
}
},
{
"@type": "SearchAction",
"@id": "https://skinsnneedles.co.uk/#searchaction",
"target": "https://skinsnneedles.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
{
"@type": "BreadcrumbList",
"name": "Breadcrumbs",
"@id": "https://skinsnneedles.co.uk/tattoo-styles/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://skinsnneedles.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Tattoo Styles"
}
]
},
{
"@type": "WebPage",
"@id": "https://skinsnneedles.co.uk/tattoo-styles/#webpage",
"url": "https://skinsnneedles.co.uk/tattoo-styles/",
"inLanguage": "en-GB",
"name": "Ultimate Guide to Tattoo Styles at Skins & Needles",
"description": "Explore a wide range of tattoo styles at Skins & Needles, from traditional classics to cutting-edge modern designs. Find the perfect style to tell your story.",
"datePublished": "2025-09-01T18:45:29+01:00",
"dateModified": "2025-09-01T18:58:10+01:00",
"isPartOf": {
"@id": "https://skinsnneedles.co.uk/#website"
},
"breadcrumb": {
"@id": "https://skinsnneedles.co.uk/tattoo-styles/#breadcrumblist"
},
"potentialAction": {
"@id": "https://skinsnneedles.co.uk/tattoo-styles/#readaction"
}
},
{
"@type": "ReadAction",
"@id": "https://skinsnneedles.co.uk/tattoo-styles/#readaction",
"target": "https://skinsnneedles.co.uk/tattoo-styles/"
},
{
"@type": "Organization",
"@id": "https://skinsnneedles.co.uk/#organization",
"url": "https://skinsnneedles.co.uk/",
"name": "Skins & Needles"
}
]
}
/middlesbrough-tattoos/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://skinsnneedles.co.uk/#website",
"url": "https://skinsnneedles.co.uk/",
"name": "Skins & Needles",
"description": "Passion Led Us Here",
"inLanguage": "en-GB",
"potentialAction": {
"@id": "https://skinsnneedles.co.uk/#searchaction"
},
"publisher": {
"@id": "https://skinsnneedles.co.uk/#organization"
}
},
{
"@type": "SearchAction",
"@id": "https://skinsnneedles.co.uk/#searchaction",
"target": "https://skinsnneedles.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
{
"@type": "BreadcrumbList",
"name": "Breadcrumbs",
"@id": "https://skinsnneedles.co.uk/middlesbrough-tattoos/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://skinsnneedles.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Middlesbrough Tattoos"
}
]
},
{
"@type": "WebPage",
"@id": "https://skinsnneedles.co.uk/middlesbrough-tattoos/#webpage",
"url": "https://skinsnneedles.co.uk/middlesbrough-tattoos/",
"inLanguage": "en-GB",
"name": "The Best Tattoo & Piercing Studio in Middlesbrough | Skins & Needles",
"description": "Discover the best tattoo and piercing studio in Middlesbrough at Skins & Needles. Our award winning artists deliver exceptional tattoos and expert piercings in a professional, welcoming environment.",
"datePublished": "2025-08-31T23:59:26+01:00",
"dateModified": "2026-05-12T09:14:45+01:00",
"isPartOf": {
"@id": "https://skinsnneedles.co.uk/#website"
},
"breadcrumb": {
"@id": "https://skinsnneedles.co.uk/middlesbrough-tattoos/#breadcrumblist"
},
"potentialAction": {
"@id": "https://skinsnneedles.co.uk/middlesbrough-tattoos/#readaction"
}
},
{
"@type": "ReadAction",
"@id": "https://skinsnneedles.co.uk/middlesbrough-tattoos/#readaction",
"target": "https://skinsnneedles.co.uk/middlesbrough-tattoos/"
},
{
"@type": "Organization",
"@id": "https://skinsnneedles.co.uk/#organization",
"url": "https://skinsnneedles.co.uk/",
"name": "Skins & Needles"
}
]
}
Explore the other reputation pillars for Skins & Needles
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Skins & Needles, captured on May 22, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Skins & Needles: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://skinsnneedles.co.uk to view the most current version of its content and see directly what this company is about and what it offers.