Based on 154 businesses audited.
frog has 9.7 points more reputation than the average for Business Consulting & Coaching.
Business Consulting & Coaching Reputation: frog (frogdesign.com)
frog is a high-authority legacy brand that currently wraps its legitimate historical substance in a thick layer of modern consulting vaporware. While their technical foundation and history are bulletproof, their current messaging leans dangerously close to the commodity jargon of the ‘eco-digital’ era. They are ‘real’ consultants, but they’re talking like a branding agency in 2026.
Business Consulting & Coaching Reputation: frog (frogdesign.com)
The site perfectly matches the Business Consulting & Coaching category, specifically operating as a high-end creative consultancy focused on strategy, innovation, and digital transformation. The content details a vast range of services from growth strategy to organizational design, consistent with top-tier global consultancies.
“The score of 64 indicates a low-to-moderate BS level, significantly buoyed by the company's verified 50-year history and its clear corporate identity as part of Capgemini. Points were primarily lost in Information Density and Trust/Proof due to the high volume of conceptual jargon and the absence of verified external proof links for stated reviews. The site's technical schema is exemplary and serves as a major BS-reducer.”