Semantic Coherence: frog – Signal Evidence & AI Readability

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[H3] Futurescape: Artificial Realities
Welcome to the Futurescape. Discover trends and insights on the future of human-AI chemistry.Read the report
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[H3] Designing Robots for Human Spaces
Meet 'Nome,' a concept from frog that offers a human-centered approach to physical AI.Explore the work
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[H3] Amplifying Clinical Care with AI
Examining how service design helps experts understand the healthcare ecosystem.Explore now
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[H3] Design Mind frogcast Ep. 55
Peter Skillman, Global Head of Design at Philips, discusses the evolution of product design and the role of design leadership.Listen now
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[H3] From Complexity to Clarity
Dive into new research on how CMOs can reclaim marketing to build competitive edge.Read the report
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[H2] Welcome to the pond
Meet the frogs making an impact for leading brands around the globe.North AmericaAsiaEuropeOceania
[H2] Our work
Reinvent your business and realize exceptional experiences that win hearts and move markets.Let’s work togetherReach out to our global team to imagine, make and scale new products, services, experiences, business models, ventures and ways of working.Get in touch
[H2] How we work
[H3] Advancing people and planet
The disruptive forces of emerging technologies and sustainable objectives present a reinvention imperative for businesses—and the potential to create entirely new dimensions of value. Navigate the dual transition of the eco-digital era with innovative solutions to today’s biggest challenges.Explore our services
[H2] Latest insights
Explore research, provocations and perspectives on trends across technology, creativity, business and culture.
[H3] Podcast
Ep.59 – Live from Milan Design WeekListen
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[H3] Article
Rewriting the Playbook for Agentic AIRead
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[H3] Article
The Consumerization of CareRead
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[H3] Podcast
Ep.58 – When Human Connection Meets AIListen
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[H3] Podcast
Ep.57 – Writing the Future of AIListen
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[H3] Article
Amplifying Clinical Care with AIRead
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[H3] Podcast
Ep.56 – The Future of Customer ExperienceListen
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[H3] Article
Next-Gen Contact Centers: Powered by AIRead
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[H2] Our principles
Challenge the status quoFrom launching game-changing products and services to redefining business as usual, our work bridges the gap between what could be and what should be. Fuse art & science to make ideas realWe innovate with equal parts expertise in creativity and transformation, leveraging next-level data and tech to elevate experiences for all.Create a lasting impact at global scaleDriving meaningful outcomes starts with reimagining systems at a fundamental level. As part of Capgemini, we bring a global reach and diverse skillsets to our approach.Regenerate systems & communitiesIn the eco-digital era, we believe every collaboration is an opportunity to create social, economic and environmental value for all.Get in touchLet’s talk about what we can make, build, scale together

Get in touch
[H1] Let’s talk about what we can make, build, scale together
“Get in touch to fuse design, data, strategy and engineering to realize the full potential of innovation.”Chiara Diana, Vice President, Chief Design Officer & Head of frog Innovation TeamStudio ContactsBangalore
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Vector Block
Prestige Tech Park III
Kadubesanahalli, Outer Ring Road
Bengaluru, 560103, India
+91 80 4106 8343Barcelona
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Avenida Diagonal 199
Barcelona, 08018
SpainBergen
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Krinkelkroken 1
5014 Bergen
Norway Copenhagen
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Delta Park 40
2665 Vallensbæk Strand
DenmarkDelhi
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Candor Techspace, Tower 5
IT/ITES SEZ, Sector 48
Gurugram 122001
Haryana, India
+91 124 660 4444 Ext 9Gothenburg
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Södra Hamngatan 37
411 06 Gothenburg
SwedenHong Kong
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41/F., Suite 4101-02 & 41111-12
One Island East
Taikoo Place 18 Westlands Road
Quarry Bay, Hong Kong
+852 3512 3804Hyderabad
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India Limited (GAR Office)
GAR Corporation
Pvt. Ltd Tower 4
Kokapet village Hyderabad
Telangana
500075London
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95 Queen Victoria Street
London EC4V 4HN
United Kingdom
+44 02037724630Lyon
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43 Rue Pré-Gaudry
69007 Lyon
FranceMadrid
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C/ Campezo, 1, Edificio 9
Parque Empresarial las Mercedes
Madrid 28022
SpainMalmö
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Nordenskiöldsgatan 8
211 19, Malmö
SwedenMelbourne
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Level 13
699 Collins Street Docklands
VIC 3008
+61 272270607Mexico City
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Av. Paseo de la Reforma 284
Juárez, Cuauhtémoc, 06600
Ciudad de México, CDMXMilan
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Via Gattamelata 34
20149 Milano MI
ItalyMilan - frog Innovation Team
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Via Gattamelata 34
20149 Milano MI
ItalyMontpellier
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Site Odyssea
380, rue Maryam Mirzakhani
34000 Montpellier
FranceMumbai
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India Limited (Airoli SEZ)
IT3 & IT4 (SEZ)
Airoli Knowledge Park
Thane Belapur Road, Airoli
Navi Mumbai – 400708
Maharashtra, IndiaMunich
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Prinzregentenstraße 159
7th floor
81677 Munich
Germany
+49 0 89 232397 0New York
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79 5th Ave
New York, NY 10003
United States
+1 212 965 9700Oslo
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Karenslyst Allé 20
0278 Oslo
NorwayParis
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147 Quai du Président Roosevelt 92130
Issy-les-Moulineaux FrancePune
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Rajiv Gandhi Infotech Park
Plot No.14, Phase III MIDC SEZ Village Man Taluka Mulshi, Haveli Pune, Maharashtra 411057Rome
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Via di Torre Spaccata 140
Rome
00173, Italy

San Francisco
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1011 3rd Street, Suite 300
San Francisco, CA, 94158
United States
+1 (415) 659-0250Singapore
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12 Marina Boulevard
Marina Bay Financial Centre Tower, 3 #30-01/02
018982 Singapore
Singapore
+65 6470 1700Stavanger
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Maskinveien 24
4033 Stavanger
Norway
Stockholm
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Fleminggatan 18
112 26 Stockholm
SwedenSydney
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7/77 King Street
2000, Sydney, NSW
Australia
+61 2 9293 4000
Toulouse
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Building Eisenhower
109, avenue du Général Eisenhower
31100 Toulouse
FranceUtrecht
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Reykjavikplein 1
3543 KA
Utrecht
The NetherlandsValencia
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Av. d'Aragó 30 Planta 9
46021 Valencia
SpainOffice ContactsBrussels
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Hermeslaan 9
1831 Machelen
BelgiumSwitzerland
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Av. Louis-Casaï 18
1209 Genève
Switzerland
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Services
[H1] Craft experiences that win hearts and move markets
Explore today’s biggest challenges, discover key pillars for success and find out where we're making our mark.AllOffersServicesBusiness
[H3] Make Bolder Choices
Craft-focused strategies to realize market-changing ideas. Growth Strategy
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Envision your future, then define and de-risk your path to getting there by taking a creative approach to strategy.Innovation Strategy
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Ignite innovation without disrupting your core business by creating scalable strategies to help you seize the moment and bring market-changing ideas to life.
[H3] Commerce in a Digital World
Develop innovative omnichannel commerce and direct-to-customer programs by putting the customer first, leveraging data and designing unparalleled experiences.
[H3] Launch New Businesses
Build ventures that address emerging behaviors, markets and technologies.Startup Growth
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Integrate design, strategy and delivery to bend the curve of startup growth and make your vision a market-changing realitCorporate Venture Building
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Rapidly build new businesses to capitalize on new markets, technologies and behaviors.Brand
[H3] Drive Circular Purpose
Lead your business toward a long-term vision for holistic prosperity.
[H3] Bring Purpose to Life
Define your brand’s purpose, then translate it into concrete and measurable experiences for customers and employees alike. Sustainability
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Define, enable and build a regenerative future with the help of our impact design, strategy and delivery expertise.
[H3] Craft Unique Stories
Intrigue customers and capture the market with captivating brand narratives.Brand Strategy, Design & Performance
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Transform your brand into a powerful experiential tool for engaging customers and employees in meaningful new ways while maximizing brand performance over time.
[H3] Content & Communication Strategy
Every brand has a story. Our strategic and creative approach will help you craft a compelling communication and content strategy to captivate and engage your target audience.Experience
[H3] Build Better Products & Experiences
Design and build products, services and experiences that your customers will love.CX Strategy, Design & Performance
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Experiential design thinking, behavioral science and performance tracking allow you to envision, build and measure differentiated customer and employee experiences for today and tomorrow.Product Innovation, Design, Development
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There’s no need to choose between getting it built fast and getting it built right with our adaptive, human-centered approach to product innovation, design and development.Service Design
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Use human-centered design and research to understand your customers and create delightful, differentiated services to keep them engaged.
[H3] Customer Research & Insights
Create virtuous cycles of design and development, infused with customer feedback at every stage to ensure you’re keeping the customer at the center of everything you do. Engage at the Edge
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Explore new ways to engage customers with prototypes and proofs of concept that leverage the latest customer-driven insights and emerging UX technologies.Activation
[H3] Nurture Lasting Relationships
Cultivate engagement through insightful content that speaks to customer needs.
[H3] Marketing Strategy & Performance
Consumer expectations are changing by the minute—craft agile marketing strategies with ROI tracking to help you stay in step and keep your customers engaged and inspired.
[H3] Real-Time Marketing Activation
Define and deliver real-time, omnichannel customer activation using actionable data insights and the most powerful intelligent technologies.Content & Asset Management
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In a digital landscape where content is king, managing personalized multi-format content with high velocity at scale is crucial to success.Membership & Loyalty
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In order to gain the trust of your customers and establish long-term membership and loyalty, you need to design programs that provide real value and stellar experiences. Enablement
[H3] Form Stronger Teams
Grow critical design capabilities and a culture of innovation from within your organization. Organization Design
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Keep the customer at the center of innovation by using human-centered design practices to remove barriers to success and improve organizational structure.Client Collaborative
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Accelerate and scale your internal design capabilities with a dedicated frog studio to drive customer-centric innovation from within.
[H3] Data Factory & People Data Center (PDC)
Develop the capabilities to deliver business and consumer insights in real time through social listening and analysis of influencers, communities, channel data and search.
[H3] Master Scalable Operations
Design and build customer-focused organizations, processes and platforms for the future.
[H3] Empowered Sales
Supercharge your sales functions and efficiency with digital tools and data to help you transform into a customer-first company.
[H3] Commerce Realized
Take your digital commerce platforms to the next level through end-to-end transformation including best-in-class design, cutting-edge technology and powerful processes and organization.
[H3] Connected Marketing
Realize your brand’s potential by transforming your marketing organization, processes and tools to scale impact, efficiency and agility.
[H3] Augmented Services
Market-leading brands are powered by delightful and efficient customer services that leverage the latest technology and customer experience practices.
[H3] Customer Platforms and Data Hubs
Develop, operationalize and scale customer platforms and data hubs to create seamless, personalized conversations that keep your customers engaged across the entire lifecycle. DesignOps
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Empower your product teams with DesignOps, ResearchOps, DevOps and MarketingOps in order to systematize new ways of working for digital-first organizations.Get in TouchIndustry ExperienceFor over 50 years we’ve worked with visionary leaders and fearless entrepreneurs across industries and sectors, including yours.Automotive & MobilityCommunicationsConsumer ProductsFinancial ServicesHealthcareMediaRetailSocial ImpactTechnology
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Culture
[H1] Feel at home among brave dreamers and curious rebels
Here in “the pond” we’re driven by creativity, curiosity and a passion for challenging the status quo in everything we do
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Explore the pondCareers & InternshipsDo the best work of your life among a caring community of diverse talents.View open roles
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Careers & Internships
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Diversity, Equity & InclusionEnsuring a more equitable and inclusive world within our company, client work and communities.Read our mission statement
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Diversity, Equity & Inclusion
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Studios at a glance
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ParisWelcome to the city of lightsRead more
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San FranciscoAt home in the birthplace of innovationRead more
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BangaloreCreativity in the heart of India’s startup capitalRead more
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DelhiCrafting Experiences in India’s Millenium CityRead more
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frog innovation TeamBreakthrough innovation for the connected worldRead more
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LondonA passionate group of dreamers and makersRead more
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LyonWhere dynamism meets rich historyRead more
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MadridDesign experiences and build products that transform businessesRead more
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Mexico CityCrafting exceptional experiences for the future of LATAMRead more
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MilanWe're paving the way for tomorrow’s experiences from the “world's design capital.”Read more
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MunichCreate real transformation for people and planet through designRead more
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New YorkOne step ahead of the city that never sleepsRead more
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ParisWelcome to the city of lightsRead more
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San FranciscoAt home in the birthplace of innovationRead more
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BangaloreCreativity in the heart of India’s startup capitalRead more
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DelhiCrafting Experiences in India’s Millenium CityRead more
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frog innovation TeamBreakthrough innovation for the connected worldRead more
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LondonA passionate group of dreamers and makersRead more
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[IMG: frog-culture-lyon]
LyonWhere dynamism meets rich historyRead more
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[IMG: frog-culture-madrid]
MadridDesign experiences and build products that transform businessesRead more
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[IMG: MX_Studio]
Mexico CityCrafting exceptional experiences for the future of LATAMRead more
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MilanWe're paving the way for tomorrow’s experiences from the “world's design capital.”Read more
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[IMG: frog-culture-munich]
MunichCreate real transformation for people and planet through designRead more
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New YorkOne step ahead of the city that never sleepsRead more
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ParisWelcome to the city of lightsRead more
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San FranciscoAt home in the birthplace of innovationRead more
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Our History1969 – 1979
[H3] Form Follows Emotion
frog’s journey began in 1969 when Hartmut Esslinger founded esslinger design in the Black Forest of Germany, ushering in an era of emotional design in response to the mostly function-oriented products of the day. The firm became known for its work for German electronics brand WEGA and then Sony, generating more than 100 products, including the first standalone television set, the black-box Sony Trinitron, and the Walkman.1979 – 1989
[H3] The Apple Era
Esslinger’s products caught the eye of Steve Jobs, a multimillion-dollar deal was struck, esslinger design arrived in California, and the company took on a new name: frog design. In 1984, frog’s design language for Apple, first embodied by the Apple IIc system, launched with great fanfare and commercial success. The design was recognized by Time Magazine as the “Design of the Year” and inducted into the permanent collection at the Whitney Museum of Art.1989 – 1999
[H3] Going Digital
During the 1980s and early 90s, frog moved to support the technological and cultural disruptions that clients were facing. Engineering, branding and packaging became part of frog's core innovation design offerings, working for clients such as Lufthansa, Olympus, Packard Bell and Sun Microsystems. In the mid-1990s, frog led another dramatic shift in the design industry by incorporating software design for web and mobile.1999 – 2009
[H3] Design That Transforms
In 2005, Hartmut Esslinger and Patricia Roller sold a majority stake of frog to Aricent and handed over leadership of the company. frog began large-scale UX and convergent collaborations with organizations like Microsoft, GE and Disney to create new software applications, mobile products and connected experiences that blurred the lines between physical and digital design, shaping the era of ubiquitous computing.2009 – 2019
[H3] New Design Frontier
Today frog designs systems of brand, product and service that deliver distinctly better customer experiences. We look beyond point solutions and apply design thinking to the creation of new strategies, complex ecosystems and—in some cases—entirely new businesses. We are leading clients into the future by continuing to integrate new capabilities and platforms for strategic design like intelligent systems, virtual reality, artificial intelligence and adaptive environments.The frog manifestoThe frog manifesto is as unique and ever-evolving as frog itself. The text was first penned over 20 years ago by the late Steven Skov Holt, who was a close collaborator of founder Hartmut Esslinger in the 90s. The visual language changes from studio to studio, each capturing the essence of our diverse and multi-disciplinary cultures.
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What we do
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Make Bolder ChoicesGrowth Strategy is a creative act in which we envision and explore innovative possibilities and define and de-risk your path to get there.Form Stronger TeamsOrg Activation helps clients of any size tap into their own talent and strengths to enable, scale and sustain customer-centricity and innovation.Build Better ProductsProduct Design & Delivery that gets you to market fast with products, services and experiences that your customers will love. Enable Unrivaled ExperiencesCX Strategy & Design helps businesses develop truly differentiated customer experiences by building meaningful relationships with their customers.Launch New BusinessesWe partner with ventures at all scales and stages; we build new businesses with the world’s largest corporations, and work alongside founders of early-stage startupsMake an ImpactSocial and Environmental Impact allows clients to leave a legacy of thought, action and outcomes for people, communities and our environment.See our services
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Stay informedSubscribe to get notified about the latest articles and reports from our experts at frogSubscribe
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