Identity & Authority: frog – Signal Evidence & AI Readability

frog

(https://frogdesign.com) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
13 Impact Weight: 15 / 100
87% Reputation

Authority gaps are nearly non-existent due to robust technical schema and verified historical context. The JSON-LD correctly identifies the founding year (1969), the founder (Hartmut Esslinger), and the parent organization (Capgemini Invent). Named experts like Chiara Diana (VP, Chief Design Officer) are included in the text, providing a clear human footprint that matches the firm’s claims of global leadership.

There is a disconnect between the aggressive marketing tone (‘win hearts and move markets’) and the actual substance demonstrated in the ‘Latest Insights,’ which primarily consists of podcasts and conceptual articles rather than hard-data case studies. While the site claims to build ‘market-changing’ realities, the evidence provided focuses more on thought leadership than on the measurable financial or operational success of current clients.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebPage",
                "@id": "https://www.frog.co/",
                "url": "https://www.frog.co/",
                "name": "frog | Your reinvention and experience partner",
                "isPartOf": {
                    "@id": "https://www.frog.co/#website"
                },
                "datePublished": "2020-03-28T08:40:03+00:00",
                "dateModified": "2026-05-22T18:04:35+00:00",
                "description": "We challenge the status quo to create transformative experiences that win hearts and move markets in the eco-digital era. Join us to make your mark.",
                "breadcrumb": {
                    "@id": "https://www.frog.co/#breadcrumb"
                },
                "inLanguage": "en-US",
                "potentialAction": [
                    {
                        "@type": "ReadAction",
                        "target": [
                            "https://www.frog.co/"
                        ]
                    }
                ]
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://www.frog.co/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home",
                        "item": "https://www.frog.co/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 2,
                        "name": "Home"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://www.frog.co/#website",
                "url": "https://www.frog.co/",
                "name": "frog, part of Capgemini Invent",
                "description": "We are frog, a global creative consultancy.",
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "EntryPoint",
                            "urlTemplate": "https://www.frog.co/?s={search_term_string}"
                        },
                        "query-input": "required name=search_term_string"
                    }
                ],
                "inLanguage": "en-US"
            }
        ]
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "frog",
        "url": "https://www.frog.co/",
        "logo": "https://www.frog.co/static/images/21-frog-Cap-Invent-logo-horizontal-black.svg",
        "foundingDate": "1969",
        "founders": {
            "@type": "Person",
            "name": "Hartmut Esslinger"
        },
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "Place de l'Étoile 11 rue de Tilsitt",
            "addressLocality": "Paris",
            "postalCode": "75 017",
            "addressCountry": "France"
        },
        "contactPoint": {
            "@type": "ContactPoint",
            "contactType": "customer support",
            "telephone": "+33 1 47 54 50 00",
            "email": "frogeditors@frog.co"
        },
        "sameAs": [
            "https://www.x.com/frogdesign",
            "https://www.facebook.com/frogdesigninc/",
            "https://www.linkedin.com/company/frog/",
            "https://vimeo.com/frog",
            "https://www.instagram.com/frog_design/"
        ],
        "parentOrganization": {
            "@type": "Organization",
            "name": "Capgemini Invent",
            "url": "https://www.capgemini.com/invent/",
            "logo": "https://www.capgemini.com/wp-content/themes/capgemini2020/assets/images/capgemini-invent.svg"
        }
    }
]
/contact/
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebPage",
                "@id": "https://www.frog.co/contact/",
                "url": "https://www.frog.co/contact/",
                "name": "Advance your Business with Design and Innovation | frog, part of Capgemini Invent",
                "isPartOf": {
                    "@id": "https://www.frog.co/#website"
                },
                "datePublished": "2020-04-04T06:56:06+00:00",
                "dateModified": "2026-03-02T23:52:23+00:00",
                "description": "Make bolder choices. Uncover new opportunities. Transform your business with frog's strategic design & innovation capabilities. Partner with us.",
                "breadcrumb": {
                    "@id": "https://www.frog.co/contact/#breadcrumb"
                },
                "inLanguage": "en-US",
                "potentialAction": [
                    {
                        "@type": "ReadAction",
                        "target": [
                            "https://www.frog.co/contact/"
                        ]
                    }
                ]
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://www.frog.co/contact/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home",
                        "item": "https://www.frog.co/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 2,
                        "name": "Contact"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://www.frog.co/#website",
                "url": "https://www.frog.co/",
                "name": "frog, part of Capgemini Invent",
                "description": "We are frog, a global creative consultancy.",
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "EntryPoint",
                            "urlTemplate": "https://www.frog.co/?s={search_term_string}"
                        },
                        "query-input": "required name=search_term_string"
                    }
                ],
                "inLanguage": "en-US"
            }
        ]
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "frog",
        "url": "https://www.frog.co/contact",
        "logo": "https://www.frog.co/static/images/21-frog-Cap-Invent-logo-horizontal-black.svg",
        "foundingDate": "1969",
        "founders": {
            "@type": "Person",
            "name": "Hartmut Esslinger"
        },
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "Place de l'Étoile 11 rue de Tilsitt",
            "addressLocality": "Paris",
            "postalCode": "75 017",
            "addressCountry": "France"
        },
        "contactPoint": {
            "@type": "ContactPoint",
            "contactType": "customer support",
            "telephone": "+33 1 47 54 50 00",
            "email": "frogeditors@frog.co"
        },
        "sameAs": [
            "https://www.x.com/frogdesign",
            "https://www.facebook.com/frogdesigninc/",
            "https://www.linkedin.com/company/frog/",
            "https://vimeo.com/frog",
            "https://www.instagram.com/frog_design/"
        ],
        "parentOrganization": {
            "@type": "Organization",
            "name": "Capgemini Invent",
            "url": "https://www.capgemini.com/invent/",
            "logo": "https://www.capgemini.com/wp-content/themes/capgemini2020/assets/images/capgemini-invent.svg"
        }
    }
]
/services/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.frog.co/services/",
            "url": "https://www.frog.co/services/",
            "name": "Design, Strategy and Innovation Services | frog, part of Capgemini Invent",
            "isPartOf": {
                "@id": "https://www.frog.co/#website"
            },
            "datePublished": "2020-03-29T04:37:29+00:00",
            "dateModified": "2025-06-06T15:20:05+00:00",
            "description": "Customer-centricity is at the core of everything we do. We bring bold ideas to life through strategies, products and services that resonate with the people that matter.",
            "breadcrumb": {
                "@id": "https://www.frog.co/services/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.frog.co/services/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.frog.co/services/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.frog.co/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Services"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.frog.co/#website",
            "url": "https://www.frog.co/",
            "name": "frog, part of Capgemini Invent",
            "description": "We are frog, a global creative consultancy.",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.frog.co/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/culture/
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebPage",
                "@id": "https://www.frog.co/culture/",
                "url": "https://www.frog.co/culture/",
                "name": "frog Culture | frog, part of Capgemini Invent",
                "isPartOf": {
                    "@id": "https://www.frog.co/#website"
                },
                "datePublished": "2020-03-31T06:46:38+00:00",
                "dateModified": "2024-12-10T20:57:09+00:00",
                "description": "For fifty years, we have helped organizations build & scale innovative new businesses and customer experiences. Learn more about frog, our team and how we work.",
                "breadcrumb": {
                    "@id": "https://www.frog.co/culture/#breadcrumb"
                },
                "inLanguage": "en-US",
                "potentialAction": [
                    {
                        "@type": "ReadAction",
                        "target": [
                            "https://www.frog.co/culture/"
                        ]
                    }
                ]
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://www.frog.co/culture/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home",
                        "item": "https://www.frog.co/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 2,
                        "name": "Culture"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://www.frog.co/#website",
                "url": "https://www.frog.co/",
                "name": "frog, part of Capgemini Invent",
                "description": "We are frog, a global creative consultancy.",
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "EntryPoint",
                            "urlTemplate": "https://www.frog.co/?s={search_term_string}"
                        },
                        "query-input": "required name=search_term_string"
                    }
                ],
                "inLanguage": "en-US"
            }
        ]
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "frog",
        "url": "https://www.frog.co/culture",
        "logo": "https://www.frog.co/static/images/21-frog-Cap-Invent-logo-horizontal-black.svg",
        "foundingDate": "1969",
        "founders": {
            "@type": "Person",
            "name": "Hartmut Esslinger"
        },
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "Place de l'Étoile 11 rue de Tilsitt",
            "addressLocality": "Paris",
            "postalCode": "75 017",
            "addressCountry": "France"
        },
        "contactPoint": {
            "@type": "ContactPoint",
            "contactType": "customer support",
            "telephone": "+33 1 47 54 50 00",
            "email": "frogeditors@frog.co"
        },
        "sameAs": [
            "https://www.x.com/frogdesign",
            "https://www.facebook.com/frogdesigninc/",
            "https://www.linkedin.com/company/frog/",
            "https://vimeo.com/frog",
            "https://www.instagram.com/frog_design/"
        ],
        "parentOrganization": {
            "@type": "Organization",
            "name": "Capgemini Invent",
            "url": "https://www.capgemini.com/invent/",
            "logo": "https://www.capgemini.com/wp-content/themes/capgemini2020/assets/images/capgemini-invent.svg"
        }
    }
]
🛡️ Trust Signals — external proof links that back the declared identity
26Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 6 0
/contact/ 4 0
/services/ 4 0
/culture/ 12 0