Genius Sports
(https://geniussports.com) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority Gaps are low (3) because the site successfully identifies its leadership and provides a verifiable technical footprint through its NCAA and NFL partnerships. The schema_json provides a clear Organization identity, although it lacks Person schema for the experts cited in the customer stories. The presence of dated, recent content (e.g., May 11, 2026, relative to the May 30, 2026 anchor) suggests an active, authoritative voice in the market rather than a stale placeholder site.
There is a slight disconnect in the ‘Bet’ page where the claim ‘No risk, all reward’ is used in an industry where risk management is the primary product, though it is clearly marketing hyperbole. Most performance claims are backed by specific metrics, such as the ‘43% decrease in CPAs last NFL season’ on the Engage page. The disconnect is mostly felt in the high-level H2s that lack the technical grit found in the actual product descriptions.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://cms.geniussports.com/#organization",
"name": "Genius Sports",
"url": "https://cms.geniussports.com",
"logo": {
"@type": "ImageObject",
"@id": "https://cms.geniussports.com/#logo",
"url": "https://cms.geniussports.com/wp-content/uploads/2024/07/4299-jCuDsESbQCzIJp7rJRm4j2W9yOu6uHA_vzxMe5hxACU.png",
"contentUrl": "https://cms.geniussports.com/wp-content/uploads/2024/07/4299-jCuDsESbQCzIJp7rJRm4j2W9yOu6uHA_vzxMe5hxACU.png",
"caption": "Genius Sports",
"inLanguage": "en-US",
"width": 180,
"height": 180
}
},
{
"@type": "WebSite",
"@id": "https://cms.geniussports.com/#website",
"url": "https://cms.geniussports.com",
"name": "Genius Sports",
"publisher": {
"@id": "https://cms.geniussports.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://geniussports.com",
"name": "Home"
}
}
]
},
{
"@type": "WebPage",
"@id": "#webpage",
"isPartOf": {
"@id": "https://cms.geniussports.com/#website"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "#breadcrumb"
}
}
]
}
/perform/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://cms.geniussports.com/#organization",
"name": "Genius Sports",
"url": "https://cms.geniussports.com",
"logo": {
"@type": "ImageObject",
"@id": "https://cms.geniussports.com/#logo",
"url": "https://cms.geniussports.com/wp-content/uploads/2024/07/4299-jCuDsESbQCzIJp7rJRm4j2W9yOu6uHA_vzxMe5hxACU.png",
"contentUrl": "https://cms.geniussports.com/wp-content/uploads/2024/07/4299-jCuDsESbQCzIJp7rJRm4j2W9yOu6uHA_vzxMe5hxACU.png",
"caption": "Genius Sports",
"inLanguage": "en-US",
"width": 180,
"height": 180
}
},
{
"@type": "WebSite",
"@id": "https://cms.geniussports.com/#website",
"url": "https://cms.geniussports.com",
"name": "Genius Sports",
"publisher": {
"@id": "https://cms.geniussports.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://geniussports.com",
"name": "Home"
}
}
]
},
{
"@type": "WebPage",
"@id": "#webpage",
"isPartOf": {
"@id": "https://cms.geniussports.com/#website"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "#breadcrumb"
}
}
]
}
/engage/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://cms.geniussports.com/#organization",
"name": "Genius Sports",
"url": "https://cms.geniussports.com",
"logo": {
"@type": "ImageObject",
"@id": "https://cms.geniussports.com/#logo",
"url": "https://cms.geniussports.com/wp-content/uploads/2024/07/4299-jCuDsESbQCzIJp7rJRm4j2W9yOu6uHA_vzxMe5hxACU.png",
"contentUrl": "https://cms.geniussports.com/wp-content/uploads/2024/07/4299-jCuDsESbQCzIJp7rJRm4j2W9yOu6uHA_vzxMe5hxACU.png",
"caption": "Genius Sports",
"inLanguage": "en-US",
"width": 180,
"height": 180
}
},
{
"@type": "WebSite",
"@id": "https://cms.geniussports.com/#website",
"url": "https://cms.geniussports.com",
"name": "Genius Sports",
"publisher": {
"@id": "https://cms.geniussports.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://geniussports.com",
"name": "Home"
}
}
]
},
{
"@type": "WebPage",
"@id": "#webpage",
"isPartOf": {
"@id": "https://cms.geniussports.com/#website"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "#breadcrumb"
}
}
]
}
/bet/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://cms.geniussports.com/#organization",
"name": "Genius Sports",
"url": "https://cms.geniussports.com",
"logo": {
"@type": "ImageObject",
"@id": "https://cms.geniussports.com/#logo",
"url": "https://cms.geniussports.com/wp-content/uploads/2024/07/4299-jCuDsESbQCzIJp7rJRm4j2W9yOu6uHA_vzxMe5hxACU.png",
"contentUrl": "https://cms.geniussports.com/wp-content/uploads/2024/07/4299-jCuDsESbQCzIJp7rJRm4j2W9yOu6uHA_vzxMe5hxACU.png",
"caption": "Genius Sports",
"inLanguage": "en-US",
"width": 180,
"height": 180
}
},
{
"@type": "WebSite",
"@id": "https://cms.geniussports.com/#website",
"url": "https://cms.geniussports.com",
"name": "Genius Sports",
"publisher": {
"@id": "https://cms.geniussports.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://geniussports.com",
"name": "Home"
}
}
]
},
{
"@type": "WebPage",
"@id": "#webpage",
"isPartOf": {
"@id": "https://cms.geniussports.com/#website"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "#breadcrumb"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 6 | 1 |
| /perform/ | 1 | 1 |
| /engage/ | 4 | 1 |
| /bet/ | 1 | 1 |
This page presents a snapshot of public data from Genius Sports, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Genius Sports: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://geniussports.com to view the most current version of its content and see directly what this company is about and what it offers.