Information Density: Genius Sports – Signal Evidence & AI Readability

[H1] The operating system of modern sport
Genius combines the most advanced understanding of the game with the deepest fan intelligence to transform how sports are analysed, seen and enjoyed.
Explore GeniusExplore Genius
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[H2] For the game-changers, record-breakers and story-makers
[H3] Teams & Leagues
From new ways to grow and own your fanbase, to cutting-edge sports data analytics and performance analysis, unlock the power of your data with advanced sports technology solutions.
[H3] Brands
Engage fans across the globe with thumb-stopping creative, sports-centric media buying, game-changing gamification, and innovative sports technology.
[H3] Content Owners
Discover the boundless power of real-time augmentation with live sports data and start wowing audiences — new and old.
[H3] Sportsbooks
Tap into winning algorithms. Cut costs. Keep winning. Empower with AI. With all your odds, risk and marketing needs in one place.
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When it comes to sports fans, Genius Sports just gets it. It was super-easy to design ads at scale using live scores and stats from FIFA World Cup games. As a tournament sponsor, Coca-Cola needed to be a leading voice and Genius Sports helped us do exactly that.Read full story
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Genius is an important partner that helps us drive fan engagement in the sports betting space and beyond. Innovation has been, and continues to be, at the core of our relationshipRead full story
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We first used the product in 2020 and on re-joining the Premier League, the software was a no-brainer. The ease of use has saved our department hours of data collection, allowing us to provide further tactical insights to coaches and players.Read full story
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Technology continues to drive how data is collected, analysed and presented. Working with Genius Sports' Second Spectrum technology enables Football DataCo to be at the cutting edge of what is possible, and we look forward to developing new ways of using data for our stakeholders.Read full story
[H2] A new world of sport. Built on Genius.
[H2] Beyond advertising. Fan Activation
FANHub is not just an advertising platform. It’s a sports-first solution designed to help you understand, engage, and actively engage fans throughout their entire journey. Plan, build and execute omni-channel campaigns powered by sports data analytics to create meaningful connections and drive results.
Explore FANHub
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Dynamic Creative Optimisation, Explained: Strategies for marketers
[H2] Change the game with AI insights
We’ve trained machines to understand sport. Drive performance on-and-off the field with sports data solutions – give coaches powerful visual insights and enable precise officiating decisions on even the tightest of calls.
Explore Perform
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GeniusIQ brings AI-driven tech innovation to FIBA U19 World Cup
[H2] Engage sports fans everywhere
Lean on the best sports partnerships and fan data to get results faster. Immerse fans in the game they love with fan advertisement, data-driven storytelling, gamification, advanced sports analytics, personalised campaigns and live augmentation.
Explore Engage
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LA Rams deliver immersive experience inside SoFi Stadium
[H2] Stake your biggest bet yet
No risk, all reward. Drive revenue and keep players around longer with game-changing live betting experiences and the sharpest odds your sportsbook has ever seen, thanks to best AI for sports betting delivering superior performance.
Discover Bet
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In-Play 2.0: Six ways BetVision is redefining live sports betting
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[H2] What's new at Genius?
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Performance11 May 2026
[H3] Why 2026 is a breakthrough year for SAOT in Latin America
Learn more
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Customer StoryElevating performance with the Wales national teamAdvertising14 Apr 2026Traffic vs Tab Size | How sports bars won during March MadnessMeaghan Yuen

Perform
[H1] Push the boundaries of sports performance
Drive performance levels on-and-off the field with the most advanced analytics, visual insights and data software in world sport.Let's talkLet's talk
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10,00010,00010,000Surface data points200200200Times a second111Set of powerful tools
[H2] Smarter decision-making in every part of the game
Products
[H2] Reach peak performance
In every moment, we transform millions of data points into insights in the form of data, video or visualisations. Our sports data and video analysis software gives coaches the most powerful insights and even enables accurate officiating decisions on the tightest of calls.GeniusIQ: The secret ingredient to deeper insightsOur solutions, powered by our next-generation data and artificial intelligence platform, deliver cutting-edge sports data analytics.
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GeniusIQ: The secret ingredient to deeper insightsOur solutions, powered by our next-generation data and artificial intelligence platform, deliver cutting-edge sports data analytics.
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[H2] The deepest and most filterable sports video
What if an analysis tool could speak the language of coaches? Our AI-powered video platform is easily filterable and has been trained to recognise live gameplay and understand context, so game events can be automatically paired with game video for faster, richer analysis. Performance Studio
[H3] Richer Insights, Faster
[H3] Essential Workflow Integration
[H3] Unmatched Capabilities
What if an analysis tool could speak the language of coaches? Our AI-powered video platform is easily filterable and has been trained to recognise live gameplay and understand context, so game events can be automatically paired with game video for faster, richer analysis. Performance Studio
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[H2] Empower refs with AI-powered officiating
Leverage advanced AI technology to make instant and accurate decisions in-game. By capturing the surface contours of each player's body, our tech accurately adjudicates officiating decisions that are too close to call through advanced sports data analysis. Learn more about SAOT
[H3] Faster, Smarter Calls
[H3] Win Fans’ Trust
Leverage advanced AI technology to make instant and accurate decisions in-game. By capturing the surface contours of each player's body, our tech accurately adjudicates officiating decisions that are too close to call through advanced sports data analysis. Learn more about SAOT
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[H2] Digitise your sporting administration
Level up how you run your sport with tools for organising competitions and managing members. We help sports of all sizes modernise and optimise operations - saving time, cutting costs and empowering administrators. Sign up to our NCAA LiveStats newsletter
[H3] Competition Management
[H3] Member Management
Did you know?Genius powers the NCAA's data ecosystem, with multi-sport data capture and distribution for 1,100 Schools and Conferences.

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Level up how you run your sport with tools for organising competitions and managing members. We help sports of all sizes modernise and optimise operations - saving time, cutting costs and empowering administrators. Sign up to our NCAA LiveStats newsletter
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Did you know?Genius powers the NCAA's data ecosystem, with multi-sport data capture and distribution for 1,100 Schools and Conferences.

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[H2] Build trust and protect your sport from threats
Your relationships with fans rely on your competitions being fair and transparent. So we monitor bets 24/7, educate the industry, run audits and keep you protected — putting integrity at the heart of your sport.
[H3] Integrity Monitoring
[H3] Education Services
[H3] Performance Analysis
Did you know?Genius' monitoring system highlights any potentially suspicious betting activity on the PGA Tour using predictive algorithms.
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Your relationships with fans rely on your competitions being fair and transparent. So we monitor bets 24/7, educate the industry, run audits and keep you protected — putting integrity at the heart of your sport.
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Did you know?Genius' monitoring system highlights any potentially suspicious betting activity on the PGA Tour using predictive algorithms.
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[H3] Fast, flexible, forward-thinking sports management
Smarter operations, more time for your teamNo more administrator headaches. From fixture lists to venue allocation and squad building, our competition management tools will save you time, costs and paperwork.
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Official records, off-the-record fastBuild detailed records and historic data for all your competitions at any level across multiple seasons. Then search for anything in seconds.
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Crowd-pleasing contentMeet your fans’ demand for official updates with line-ups, results and more across all your digital platforms.
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Looking for more ways to maximise sports data?Data Capture SolutionsFrom fully-automated data capture to manual input.
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Power external feeds and graphics official scoreboard data.

Engage
[H1] Reach fans in the moment, wherever they are
Be an authentic part of fans’ enjoyment of sport. Create content and campaigns that build lasting connections - whether you’re a broadcaster, brand, team or league.Let's talkLet's talk
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5M5M5MFans acquired last year
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43%43%43%Decrease in CPAs last NFL season
[H2] Everything you need to engage fans globally
Products
[H2] Advertise to sports fans globally
Activate fans at every stage of the funnel with the world’s first sport-focused media activation platform. By understanding sport and its fans better than anyone else, we help advertisers connect with fans at precisely the right moment, with the right message, in the right place.Explore FANHub
[H3] Media Buying
[H3] Creative
[H3] Fan Identification
Activate fans at every stage of the funnel with the world’s first sport-focused media activation platform. By understanding sport and its fans better than anyone else, we help advertisers connect with fans at precisely the right moment, with the right message, in the right place.Explore FANHub
[H2] Create immersive viewing experiences
Transform how fans experience live sport with more
immersive broadcasts, streams and highlights. Help people understand tactics and performance on a deeper level with augmented insights and analysis that bring to life unfolding storylines in the game.Explore Augmentation
[H3] Infinite Ways To View
[H3] Augmented Sponsorships
Transform how fans experience live sport with more
immersive broadcasts, streams and highlights. Help people understand tactics and performance on a deeper level with augmented insights and analysis that bring to life unfolding storylines in the game.Explore Augmentation
[H2] Build a valuable owned audience through gamification
Harness gamification to capture valuable behavioural and demographic insights. Whether you’re a team, league, brand or sportsbook, use this data to run personalised advertising to fans and monetise your database with commercial partners.Explore Gamification
[H3] First-Party Data
[H3] IP Creation
[H3] Brand Advocacy
Harness gamification to capture valuable behavioural and demographic insights. Whether you’re a team, league, brand or sportsbook, use this data to run personalised advertising to fans and monetise your database with commercial partners.Explore Gamification
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[H3] Write stories fans talk about — long after the game
Microseconds, remembered foreverEngage viewers for longer with immersive broadcasts, streams and highlights. Stand out from the crowd, increase retention and drive revenue to new heights.
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Designed for the next generationMeet fans where they are in the immersive sports era. Create behind-the-scenes, next-generation content that keeps the modern fan coming back for more, and more, and more.
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The next way of seeing, analysing and discussing sportGive producers, editors and analysts the ability to tell unique stories and find relevant video — faster and easier than ever before. Find plays in seconds, access years of game footage and search for anything with a click.
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What's new at Genius?
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Advertising24 Sep 2025
[H3] How advertisers are monetising real-time sports data
Learn more
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Advertising15 Sep 2025
[H3] The Playbook for Reaching American Football Fans Across CTV, Social and Programmatic
Learn more
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Advertising20 Oct 2025
[H3] How marketing mixed modelling (MMM) supports growth in iGaming
Learn more

Bet
[H1] Smarter trading. Next-gen betting.
Take your sportsbook to the next level with the fastest Data & Odds APIs, BetVision, Genius Trading Services and Advertising Solutions.
Let's talkLet's talk202020Years of trading expertise500500500Expert sportsbook traders globally300300300Sportsbook partners
[H2] Winning solutions for betting and gaming
Products
[H2] The smartest data and odds APIs in sports betting
Trade smarter with real-time feeds for the biggest leagues in the world. From stadiums to your sportsbook in an instant. Official content for the NFL, Premier League, FIBA, Serie A, means higher market-uptime, odds accuracy and a better in-play experience.
Data & Odds APIs
[H3] Ultra-Fast Sports Data APIs
[H3] Odds Feeds & Betbuilder
[H3] Official Betting Content
Trade smarter with real-time feeds for the biggest leagues in the world. From stadiums to your sportsbook in an instant. Official content for the NFL, Premier League, FIBA, Serie A, means higher market-uptime, odds accuracy and a better in-play experience.
Data & Odds APIs
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[H2] Grow your margins with Genius Trading Services
Become more profitable and unlock cost-efficiencies at the same time. Our full managed trading solution works whether you’re new to the game, or want to level-up, Genius Trading Services is reimagining sportsbook risk management to drive margin growth like never before. Explore GTS
[H3] Unrivalled Content
[H3] Automated Trading Models
[H3] Margin Optimisation Tools
Become more profitable and unlock cost-efficiencies at the same time. Our full managed trading solution works whether you’re new to the game, or want to level-up, Genius Trading Services is reimagining sportsbook risk management to drive margin growth like never before. Explore GTS
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[H2] The future of in-play sports betting is BetVision
Step into the future of sports betting with interactive live betting streams, built directly into your app. Bring your betslip, stats and personalisation into a single-screen view to drive engagement and ROI.
Explore BetVision
[H3] Immersive Live Streaming
[H3] Integrated Betslips
[H3] Built to Grow In-Play Revenues
Step into the future of sports betting with interactive live betting streams, built directly into your app. Bring your betslip, stats and personalisation into a single-screen view to drive engagement and ROI.
Explore BetVision
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[H2] Raising the stakes for betting companies and millions of players
MultiBet is the complete
betbuilder solutionGrow profits with a full betbuilder and same-game parlay solution with the market’s largest event coverage. Engage new and existing audiences, grow turnover and boost loyalty by giving users the control to customise bets. Genius Sports has the leading in-play betbuilder, as well as PreBuilt options. 24/7 Sportsbook ContentFrom competitive gaming and Esports to virtual sports, cricket, tennis and table tennis, keep players engaged around the clock. With unmatched coverage across pre-match, in-play and betbuilder, we’ve got you covered.
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High-value player acquisitionYou’ve built a great product; we'll build the player base. Our full-funnel platform delivers a single, unified marketing strategy for acquisition and retention. We help you find high-value players and keep them engaged, tailoring every campaign to every step.
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“Their low-latency content on major football allows us to offer a market leading betting experience for users in Africa.”
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Tim Smeets Trading Director
[H2] Looking for more ways to engage players?
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Dynamic Creative SolutionsThe simplest way to design, automate and scale captivating data-driven ad creative.
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Media BuyingMedia buying fully re-imagined for sports audiences.