Genius Sports
(https://geniussports.com) 📸 Data Snapshot: May 30, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust and Proof scores a 9 due to the use of ‘trust theatre’ elements like review counts (6 on home, 4 on engage) that lack direct clickable links to third-party platforms. While the site features prestigious logos (NFL, Premier League, Coca-Cola) and specific testimonials from figures like Tim Smeets (Kingmakers), several bold claims remain unsubstantiated. Superlatives such as ‘the smartest data and odds APIs’ and ‘world’s first sport-focused media activation platform’ lack third-party verification or comparative proof paths.
Proof density is high compared to industry standards, with named enterprise clients (PGA Tour, NCAA, Premier League) and specific data points (500 expert traders, 20 years of expertise). The site moves beyond vague assertions by referencing actual software tools like ‘SAOT’ (Semi-Automated Offside Technology) and ‘NCAA LiveStats.’ However, the proof links count of 1 per page indicates a reliance on internal case study summaries rather than external independent audits or whitepapers.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 6 | 1 |
| /perform/ | 1 | 1 |
| /engage/ | 4 | 1 |
| /bet/ | 1 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://cms.geniussports.com/#organization",
"name": "Genius Sports",
"url": "https://cms.geniussports.com",
"logo": {
"@type": "ImageObject",
"@id": "https://cms.geniussports.com/#logo",
"url": "https://cms.geniussports.com/wp-content/uploads/2024/07/4299-jCuDsESbQCzIJp7rJRm4j2W9yOu6uHA_vzxMe5hxACU.png",
"contentUrl": "https://cms.geniussports.com/wp-content/uploads/2024/07/4299-jCuDsESbQCzIJp7rJRm4j2W9yOu6uHA_vzxMe5hxACU.png",
"caption": "Genius Sports",
"inLanguage": "en-US",
"width": 180,
"height": 180
}
},
{
"@type": "WebSite",
"@id": "https://cms.geniussports.com/#website",
"url": "https://cms.geniussports.com",
"name": "Genius Sports",
"publisher": {
"@id": "https://cms.geniussports.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://geniussports.com",
"name": "Home"
}
}
]
},
{
"@type": "WebPage",
"@id": "#webpage",
"isPartOf": {
"@id": "https://cms.geniussports.com/#website"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "#breadcrumb"
}
}
]
}
/perform/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://cms.geniussports.com/#organization",
"name": "Genius Sports",
"url": "https://cms.geniussports.com",
"logo": {
"@type": "ImageObject",
"@id": "https://cms.geniussports.com/#logo",
"url": "https://cms.geniussports.com/wp-content/uploads/2024/07/4299-jCuDsESbQCzIJp7rJRm4j2W9yOu6uHA_vzxMe5hxACU.png",
"contentUrl": "https://cms.geniussports.com/wp-content/uploads/2024/07/4299-jCuDsESbQCzIJp7rJRm4j2W9yOu6uHA_vzxMe5hxACU.png",
"caption": "Genius Sports",
"inLanguage": "en-US",
"width": 180,
"height": 180
}
},
{
"@type": "WebSite",
"@id": "https://cms.geniussports.com/#website",
"url": "https://cms.geniussports.com",
"name": "Genius Sports",
"publisher": {
"@id": "https://cms.geniussports.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://geniussports.com",
"name": "Home"
}
}
]
},
{
"@type": "WebPage",
"@id": "#webpage",
"isPartOf": {
"@id": "https://cms.geniussports.com/#website"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "#breadcrumb"
}
}
]
}
/engage/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://cms.geniussports.com/#organization",
"name": "Genius Sports",
"url": "https://cms.geniussports.com",
"logo": {
"@type": "ImageObject",
"@id": "https://cms.geniussports.com/#logo",
"url": "https://cms.geniussports.com/wp-content/uploads/2024/07/4299-jCuDsESbQCzIJp7rJRm4j2W9yOu6uHA_vzxMe5hxACU.png",
"contentUrl": "https://cms.geniussports.com/wp-content/uploads/2024/07/4299-jCuDsESbQCzIJp7rJRm4j2W9yOu6uHA_vzxMe5hxACU.png",
"caption": "Genius Sports",
"inLanguage": "en-US",
"width": 180,
"height": 180
}
},
{
"@type": "WebSite",
"@id": "https://cms.geniussports.com/#website",
"url": "https://cms.geniussports.com",
"name": "Genius Sports",
"publisher": {
"@id": "https://cms.geniussports.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://geniussports.com",
"name": "Home"
}
}
]
},
{
"@type": "WebPage",
"@id": "#webpage",
"isPartOf": {
"@id": "https://cms.geniussports.com/#website"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "#breadcrumb"
}
}
]
}
/bet/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://cms.geniussports.com/#organization",
"name": "Genius Sports",
"url": "https://cms.geniussports.com",
"logo": {
"@type": "ImageObject",
"@id": "https://cms.geniussports.com/#logo",
"url": "https://cms.geniussports.com/wp-content/uploads/2024/07/4299-jCuDsESbQCzIJp7rJRm4j2W9yOu6uHA_vzxMe5hxACU.png",
"contentUrl": "https://cms.geniussports.com/wp-content/uploads/2024/07/4299-jCuDsESbQCzIJp7rJRm4j2W9yOu6uHA_vzxMe5hxACU.png",
"caption": "Genius Sports",
"inLanguage": "en-US",
"width": 180,
"height": 180
}
},
{
"@type": "WebSite",
"@id": "https://cms.geniussports.com/#website",
"url": "https://cms.geniussports.com",
"name": "Genius Sports",
"publisher": {
"@id": "https://cms.geniussports.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://geniussports.com",
"name": "Home"
}
}
]
},
{
"@type": "WebPage",
"@id": "#webpage",
"isPartOf": {
"@id": "https://cms.geniussports.com/#website"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "#breadcrumb"
}
}
]
}
This page presents a snapshot of public data from Genius Sports, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Genius Sports: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://geniussports.com to view the most current version of its content and see directly what this company is about and what it offers.