Change.org
(https://www.change.org) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through technical and structured signals. The schema_json is robust, containing an Organization type with multiple sameAs links to verified social profiles and a clear description. There are no gaps between the platform’s claimed scale and its technical implementation, which includes a clean heading hierarchy and detailed ImageObject metadata.
There is no disconnect between marketing claims and demonstrated results. Performance claims like ‘Reach government officials’ are substantiated by specific narrative evidence of the Justice Secretary announcing an independent inquiry. The site avoids the typical NGO trap of vague emotional appeals by grounding each story in a specific legal or social win.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@id": "https://www.change.org#identity",
"@type": "Organization",
"description": "Change.org is the world's platform for change. On Change.org, people everywhere are starting campaigns and petitions, mobilizing supporters, and working with decision makers to drive solutions.",
"email": "support@change.org",
"name": "Change.org",
"url": "https://www.change.org/",
"contactPoint": {
"@type": "ContactPoint",
"url": "https://help.change.org/contact-us"
},
"image": {
"@id": "https://www.change.org#/schema/image/1"
},
"sameAs": [
"https://www.facebook.com/change.org",
"https://x.com/Change",
"https://www.instagram.com/changedotorg/",
"https://www.linkedin.com/company/change-org/"
]
},
{
"@id": "https://www.change.org#/schema/image/1",
"@type": "ImageObject",
"contentUrl": "https://static.change.org/favicons/favicon-400x400.png",
"url": "https://static.change.org/favicons/favicon-400x400.png"
},
{
"@id": "https://www.change.org#logo",
"@type": "ImageObject",
"caption": "Change.org",
"contentUrl": "https://static.change.org/favicons/favicon-114x114.png",
"url": "https://static.change.org/favicons/favicon-114x114.png"
},
{
"@id": "https://www.change.org#organization",
"@type": "Organization",
"logo": "https://static.change.org/favicons/favicon-114x114.png",
"name": "Change.org",
"url": "https://www.change.org/",
"sameAs": [
"https://www.facebook.com/change.org",
"https://x.com/Change",
"https://www.instagram.com/changedotorg/",
"https://www.linkedin.com/company/change-org/"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 1 |
| /start-a-petition/intro/ | 0 | 0 |
| /impact-stories/36941959/ | 6 | 1 |
| /impact-stories/10368209/ | 0 | 1 |
| /impact-stories/35003425/ | 0 | 1 |
| /impact-stories/490233394/ | 0 | 1 |
This page presents a snapshot of public data from Change.org, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Change.org: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.change.org to view the most current version of its content and see directly what this company is about and what it offers.