Change.org
(https://www.change.org) 📸 Data Snapshot: May 21, 2026
Information Density — The Lens
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Info Density
Power-words vs. Substance ratio.
23
Impact Weight: 30 / 100
77% Reputation
The site exhibits high information density with a low fluff-to-substance ratio. While headings like H1 ‘Changestarts here’ are somewhat generic, they are immediately anchored by a specific count of 582,207,209 people. The body text is exceptionally specific, citing named individuals like Andy Malkinson and Faisal Abdullah, alongside granular data points such as ‘2,000+ created daily’ and ‘1,000+ [officials] notified daily.’
Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.
📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://www.change.org) Change starts here · Change.org
[IMG: Globe] [H1] Changestarts here. Join 582,207,209 people creating real change in their communities.Start a petitionGet started with AI [IMG: Impact story 1 of 5] Victory!57,640 signaturesOne woman's fight to change the law for working mums [IMG: Impact story 2 of 5] Victory!177,702 signaturesA father's fight sparks life-saving housing reform [IMG: Impact story 3 of 5] Victory!162,245 signatures17 years for a crime he didn't commit—Andy's fight for justice sparks national… [IMG: Impact story 4 of 5] Victory!60,603 signaturesKeith's devotion to his wife cost him his job—until 60,000 stood up for him [IMG: Impact story 5 of 5] Victory!88,593 signaturesA pensioner's first petition helps secure free travel for over 65s in the capital [IMG: Impact story 3 of 5] Victory!162,245 signatures [IMG: Impact story 4 of 5] Victory!60,603 signatures [IMG: Impact story 5 of 5] Victory!88,593 signatures [IMG: Impact story 1 of 5] Victory!57,640 signatures [IMG: Impact story 2 of 5] Victory!177,702 signatures [IMG: Impact story 3 of 5] Victory!162,245 signatures [IMG: Impact story 4 of 5] Victory!60,603 signatures [IMG: Impact story 5 of 5] Victory!88,593 signatures [IMG: Impact story 1 of 5] Victory!57,640 signatures [IMG: Impact story 2 of 5] Victory!177,702 signatures [IMG: Impact story 3 of 5] Victory!162,245 signatures [H2] Using the world’s #1 petition platform is easy 1Start a petition in two minutes2,000+ created daily2Gain support with our large audience500,000+ signatures daily3Reach government officials in our network1,000+ notified daily [H3] Read our tips and guides on how to start a petition Create your petitionCollect signaturesReach out to mediaEngage your Decision MakerLoading local petitionsLoading trending petitionsLoading contribute section
1775 chars
SUB-PAGE · THIN (https://change.org/start-a-petition/intro/) Start a Petition · Change.org
0 chars
SUB-PAGE (https://change.org/impact-stories/36941959/) 17 years for a crime he didn't commit—Andy's fight for justice sparks national reform · Change.org
162,245 signatures [H1] 17 years for a crime he didn't commit—Andy's fight for justice sparks national reform Andy Malkinson spent 17 years in prison for a crime he didn't commit. Despite no forensic evidence linking him to the crime and a clear mismatch with the suspect's description, the Criminal Cases Review Commission (CCRC) twice rejected his appeals. [IMG: petition image next to starter quote] “I want to thank the more than 162,000 of you who signed my petition calling for an apology from the case review body which needlessly perpetuated by wrongful conviction and forced me to spent extra years in prison for a crime I did not commit.”Andrew Malkinson, petition starterIt wasn't until the legal charity APPEAL conducted new DNA testing and unearthed crucial evidence that Andy's conviction was finally overturned in July 2023.Determined to hold the CCRC accountable, Andy launched a petition on Change.org demanding an apology and a comprehensive review of their failings. The public responded overwhelmingly, with over 162,000 people signing in support. This pressure led to the Justice Secretary announcing a full independent inquiry into Andy's wrongful conviction, scrutinising the actions of the police, prosecution, and the CCRC.In April 2024, the CCRC Chair issued an unreserved apology to Andy, acknowledging the organisation's failures. While this apology came too late to return the years Andy lost, it marked a significant step towards reforming the system to prevent such miscarriages of justice in the future.Check out the petition to see how it became so successful. [IMG: petition image next to start a petition asks] [H2] Every successful petition starts with someone like you Share your storyGet started with AI (2 minutes) [H2] You might also be interested in: Create your petitionCollect signaturesReach out to mediaEngage your Decision Maker
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SUB-PAGE (https://change.org/impact-stories/10368209/) One woman's fight to change the law for working mums · Change.org
57,640 signatures [H1] One woman's fight to change the law for working mums When Joeli Brearley was four months pregnant, she was fired by her employer. Facing unemployment and a high-risk pregnancy, she was forced to choose between her health and seeking justice. The law only gave her three months to file a discrimination claim—barely enough time to recover, let alone fight back. [IMG: petition image next to starter quote] “A massive thank you to everyone who supported this campaign. Soon we will have double the time to raise a tribunal from the point discrimination occurs. Absolutely elated!”Joeli Brearley, petition starterCheck out the petition to see how it became so successful. [IMG: petition image next to start a petition asks] [H2] Every successful petition starts with someone like you Share your storyGet started with AI (2 minutes) [H2] You might also be interested in: Create your petitionCollect signaturesReach out to mediaEngage your Decision Maker
972 chars
SUB-PAGE (https://change.org/impact-stories/35003425/) A father's fight sparks life-saving housing reform · Change.org
177,702 signatures [H1] A father's fight sparks life-saving housing reform Awaab Ishak was just two years old when he died from prolonged exposure to mould in his family's social housing flat in Rochdale. His father, Faisal Abdullah, repeatedly begged the housing association to take action—but his pleas were ignored. [IMG: petition image next to starter quote] “Your support, your anger and your pain was so fierce, lawmakers simply couldn't ignore it. ”Manchester Evening News Reach plc, petition starterIn the wake of this heartbreaking tragedy, Faisal launched a petition on Change.org with Shelter and the Manchester Evening News, demanding a new law to hold social landlords accountable. Backed by over 180,000 signatures, the campaign put intense pressure on government ministers.Now, thanks to Faisal's persistence and public support, Awaab's Law has become reality—ensuring that no more children die due to mouldy, unsafe housing. It's a landmark victory driven by grief, courage, and the belief that everyone deserves a safe home.Check out the petition to see how it became so successful. [IMG: petition image next to start a petition asks] [H2] Every successful petition starts with someone like you Share your storyGet started with AI (2 minutes) [H2] You might also be interested in: Create your petitionCollect signaturesReach out to mediaEngage your Decision Maker
1380 chars
SUB-PAGE (https://change.org/impact-stories/490233394/) Keith's devotion to his wife cost him his job—until 60,000 stood up for him · Change.org
60,603 signatures [H1] Keith's devotion to his wife cost him his job—until 60,000 stood up for him Keith was more than just a delivery driver—he was a friendly face and a dependable presence in his community. Known for his warm demeanor and unwavering reliability, Keith ensured every package was delivered on time, rain or shine. He built genuine relationships with his customers, knowing many by name and always going the extra mile. [IMG: petition image next to starter quote] “With the support of you all taking the time to sign this petition, Evri have offered Keith a job nearer to home. Thank you all for your support! ”Jo Ward, petition starterBut when Keith took time off to rush his wife to the hospital, his employer, Evri, terminated his employment. His compassionate act was met with an unjust dismissal, sparking outrage among those who knew and valued him.Jo Ward, a member of Keith's community, started a petition demanding his reinstatement. The response was overwhelming—over 60,000 people signed in support. The collective voice of the community couldn't be ignored.Thanks to this groundswell of support, Keith was reinstated to his position.Check out the petition to see how it became so successful. [IMG: petition image next to start a petition asks] [H2] Every successful petition starts with someone like you Share your storyGet started with AI (2 minutes) [H2] You might also be interested in: Create your petitionCollect signaturesReach out to mediaEngage your Decision Maker
1500 chars
🧭 Industry Context — common generic-claim patterns in Charities, Nonprofits & NGOs to weigh the text against
Generic Claims:
making a difference, changing lives, creating lasting impact, every donation counts, together we can, empowering communities…
Red Flags:
no charity registration number, no published financial statements, emotional appeals without program specifics, vague impact claims without numbers, no information on how donations are allocated, founder-centric branding over mission…
Semantic Drift Patterns:
homepage shows field work but programs page is vague, claims direct impact but finances show high admin ratios, mission targets one population but programs serve another, impact numbers on homepage not supported by program details…
Proof Expectations:
published annual financial reports, charity registration number and regulatory body, specific program outcomes with measurable data, administrative-to-program spending ratios, named beneficiary stories with permission, independent audit results…
Explore the other reputation pillars for Change.org
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Change.org, captured on May 21, 2026, to show how machine logic reads Information Density signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Change.org: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.change.org to view the most current version of its content and see directly what this company is about and what it offers.