Change.org
(https://www.change.org) 📸 Data Snapshot: May 21, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre is minimal due to the presence of verifiable proof paths. While the claim to be the ‘world’s #1 petition platform’ lacks an external third-party audit link (earning 3 points), the site provides internal verification via signature counts (e.g., 162,245 signatures for Andy Malkinson) and documented outcomes like unreserved apologies from government bodies (CCRC).
The proof density is exceptionally high, with a proof_links_count of 1 on almost every sub-page and 8+ instances of specific evidence (names, dates, laws, signature totals) per impact story. The ratio of verifiable evidence to assertions is roughly 4:1, which is elite for this industry. Stale dates are not an issue as the impact stories cite recent milestones like April 2024.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 1 |
| /start-a-petition/intro/ | 0 | 0 |
| /impact-stories/36941959/ | 6 | 1 |
| /impact-stories/10368209/ | 0 | 1 |
| /impact-stories/35003425/ | 0 | 1 |
| /impact-stories/490233394/ | 0 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@id": "https://www.change.org#identity",
"@type": "Organization",
"description": "Change.org is the world's platform for change. On Change.org, people everywhere are starting campaigns and petitions, mobilizing supporters, and working with decision makers to drive solutions.",
"email": "support@change.org",
"name": "Change.org",
"url": "https://www.change.org/",
"contactPoint": {
"@type": "ContactPoint",
"url": "https://help.change.org/contact-us"
},
"image": {
"@id": "https://www.change.org#/schema/image/1"
},
"sameAs": [
"https://www.facebook.com/change.org",
"https://x.com/Change",
"https://www.instagram.com/changedotorg/",
"https://www.linkedin.com/company/change-org/"
]
},
{
"@id": "https://www.change.org#/schema/image/1",
"@type": "ImageObject",
"contentUrl": "https://static.change.org/favicons/favicon-400x400.png",
"url": "https://static.change.org/favicons/favicon-400x400.png"
},
{
"@id": "https://www.change.org#logo",
"@type": "ImageObject",
"caption": "Change.org",
"contentUrl": "https://static.change.org/favicons/favicon-114x114.png",
"url": "https://static.change.org/favicons/favicon-114x114.png"
},
{
"@id": "https://www.change.org#organization",
"@type": "Organization",
"logo": "https://static.change.org/favicons/favicon-114x114.png",
"name": "Change.org",
"url": "https://www.change.org/",
"sameAs": [
"https://www.facebook.com/change.org",
"https://x.com/Change",
"https://www.instagram.com/changedotorg/",
"https://www.linkedin.com/company/change-org/"
]
}
]
}
This page presents a snapshot of public data from Change.org, captured on May 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Change.org: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.change.org to view the most current version of its content and see directly what this company is about and what it offers.