Based on 261 businesses audited.
Charities, Nonprofits & NGOs Reputation: Keep America Beautiful (kab.org)
This is a benchmark for nonprofit transparency that utilizes empirical studies rather than just emotional narratives to drive its mission. The bullshit levels are minimal, as the organization treats its environmental impact as a measurable technical project. It successfully bridges the gap between high-level heritage and current, granular data.
Charities, Nonprofits & NGOs Reputation: Keep America Beautiful (kab.org)
The website is perfectly aligned with the Charities and Nonprofits sector, specifically environmental conservation and community improvement. The content focuses heavily on litter studies, community cleanups, and a nationwide affiliate network that confirms its NGO status.
“The score of 82 is driven primarily by residual industry cliches and standard nonprofit template structures in the footer and about sections. The site scored 0 in semantic drift and technical hierarchy due to its consistent messaging and clean schema implementation. It remains in the 'Minimal BS' category due to the overwhelming volume of specific, dated evidence regarding its current study and grant funding.”