Keep America Beautiful
(https://kab.org) 📸 Data Snapshot: May 27, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through historical transparency. The FAQ section naming founding members such as the ‘Boy Scouts of America’ and ‘American Can Company’ provides a deep institutional footprint. There is a minor gap in Person schema for the newly named board members like David Whitehouse, but the inclusion of specific names and their professional backgrounds mitigates any serious authority concerns.
There is virtually no disconnect between claims and evidence. The bold claim of a 34% reduction in litter is immediately attributed to the 2026 National Litter Study. The donation page avoids vague emotional traps by providing specific impact tiers, such as ‘$500 funds two 15-gallon native trees,’ which demonstrates a direct connection between funding and tangible outcomes.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://kab.org/",
"url": "https://kab.org/",
"name": "Keep America Beautiful - Keep America Beautiful",
"isPartOf": {
"@id": "https://kab.org/#website"
},
"about": {
"@id": "https://kab.org/#organization"
},
"datePublished": "2022-09-19T17:55:25+00:00",
"dateModified": "2026-05-15T15:46:33+00:00",
"description": "Keep America Beautiful (KAB) is a leading nonprofit devoted to educating and inspiring people to clean, green, & beautify their communities.",
"breadcrumb": {
"@id": "https://kab.org/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://kab.org/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://kab.org/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://kab.org/#website",
"url": "https://kab.org/",
"name": "Keep America Beautiful",
"description": "CELEBRATING 70 YEARS OF SERVICE",
"publisher": {
"@id": "https://kab.org/#organization"
},
"alternateName": "KAB",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://kab.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://kab.org/#organization",
"name": "Keep America Beautiful",
"alternateName": "KAB",
"url": "https://kab.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://kab.org/#/schema/logo/image/",
"url": "https://kab.org/wp-content/uploads/2023/03/kab-square-logo.jpg",
"contentUrl": "https://kab.org/wp-content/uploads/2023/03/kab-square-logo.jpg",
"width": 910,
"height": 920,
"caption": "Keep America Beautiful"
},
"image": {
"@id": "https://kab.org/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/KeepAmericaBeautiful",
"https://x.com/kabtweet",
"https://www.linkedin.com/company/keepamericabeautiful/",
"https://www.instagram.com/keepamericabeautiful/"
]
}
]
}
/stories/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://kab.org/stories/",
"url": "https://kab.org/stories/",
"name": "Stories - Keep America Beautiful",
"isPartOf": {
"@id": "https://kab.org/#website"
},
"datePublished": "2023-03-10T18:11:06+00:00",
"dateModified": "2025-11-17T17:25:10+00:00",
"breadcrumb": {
"@id": "https://kab.org/stories/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://kab.org/stories/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://kab.org/stories/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://kab.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Stories"
}
]
},
{
"@type": "WebSite",
"@id": "https://kab.org/#website",
"url": "https://kab.org/",
"name": "Keep America Beautiful",
"description": "CELEBRATING 70 YEARS OF SERVICE",
"publisher": {
"@id": "https://kab.org/#organization"
},
"alternateName": "KAB",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://kab.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://kab.org/#organization",
"name": "Keep America Beautiful",
"alternateName": "KAB",
"url": "https://kab.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://kab.org/#/schema/logo/image/",
"url": "https://kab.org/wp-content/uploads/2023/03/kab-square-logo.jpg",
"contentUrl": "https://kab.org/wp-content/uploads/2023/03/kab-square-logo.jpg",
"width": 910,
"height": 920,
"caption": "Keep America Beautiful"
},
"image": {
"@id": "https://kab.org/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/KeepAmericaBeautiful",
"https://x.com/kabtweet",
"https://www.linkedin.com/company/keepamericabeautiful/",
"https://www.instagram.com/keepamericabeautiful/"
]
}
]
}
/about-keep-america-beautiful/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"AboutPage"
],
"@id": "https://kab.org/about-keep-america-beautiful/",
"url": "https://kab.org/about-keep-america-beautiful/",
"name": "About - Keep America Beautiful",
"isPartOf": {
"@id": "https://kab.org/#website"
},
"datePublished": "2022-10-20T12:54:15+00:00",
"dateModified": "2026-03-14T16:34:31+00:00",
"description": "A leading national nonprofit, Keep America Beautiful inspires and educates people to take action every day to clean, green and beautify.",
"breadcrumb": {
"@id": "https://kab.org/about-keep-america-beautiful/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://kab.org/about-keep-america-beautiful/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://kab.org/about-keep-america-beautiful/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://kab.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About"
}
]
},
{
"@type": "WebSite",
"@id": "https://kab.org/#website",
"url": "https://kab.org/",
"name": "Keep America Beautiful",
"description": "CELEBRATING 70 YEARS OF SERVICE",
"publisher": {
"@id": "https://kab.org/#organization"
},
"alternateName": "KAB",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://kab.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://kab.org/#organization",
"name": "Keep America Beautiful",
"alternateName": "KAB",
"url": "https://kab.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://kab.org/#/schema/logo/image/",
"url": "https://kab.org/wp-content/uploads/2023/03/kab-square-logo.jpg",
"contentUrl": "https://kab.org/wp-content/uploads/2023/03/kab-square-logo.jpg",
"width": 910,
"height": 920,
"caption": "Keep America Beautiful"
},
"image": {
"@id": "https://kab.org/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/KeepAmericaBeautiful",
"https://x.com/kabtweet",
"https://www.linkedin.com/company/keepamericabeautiful/",
"https://www.instagram.com/keepamericabeautiful/"
]
}
]
}
/donate/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://kab.org/donate/",
"url": "https://kab.org/donate/",
"name": "Donate - Keep America Beautiful",
"isPartOf": {
"@id": "https://kab.org/#website"
},
"datePublished": "2024-09-23T17:14:14+00:00",
"dateModified": "2025-11-24T23:30:56+00:00",
"description": "Donate to Keep America Beautiful to build cleaner, greener, more beautiful communities across the country!",
"breadcrumb": {
"@id": "https://kab.org/donate/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://kab.org/donate/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://kab.org/donate/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://kab.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Donate"
}
]
},
{
"@type": "WebSite",
"@id": "https://kab.org/#website",
"url": "https://kab.org/",
"name": "Keep America Beautiful",
"description": "CELEBRATING 70 YEARS OF SERVICE",
"publisher": {
"@id": "https://kab.org/#organization"
},
"alternateName": "KAB",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://kab.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://kab.org/#organization",
"name": "Keep America Beautiful",
"alternateName": "KAB",
"url": "https://kab.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://kab.org/#/schema/logo/image/",
"url": "https://kab.org/wp-content/uploads/2023/03/kab-square-logo.jpg",
"contentUrl": "https://kab.org/wp-content/uploads/2023/03/kab-square-logo.jpg",
"width": 910,
"height": 920,
"caption": "Keep America Beautiful"
},
"image": {
"@id": "https://kab.org/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/KeepAmericaBeautiful",
"https://x.com/kabtweet",
"https://www.linkedin.com/company/keepamericabeautiful/",
"https://www.instagram.com/keepamericabeautiful/"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 3 |
| /stories/ | 7 | 2 |
| /about-keep-america-beautiful/ | 7 | 2 |
| /donate/ | 7 | 2 |
This page presents a snapshot of public data from Keep America Beautiful, captured on May 27, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Keep America Beautiful: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://kab.org to view the most current version of its content and see directly what this company is about and what it offers.