Scottish Action for Mental Health (SAMH)
(https://www.samh.org.uk) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through longevity (1923) and named leadership (Billy Watson). However, a small gap exists in structured data; the schema_json is a basic WebSite type rather than a detailed NGO or Organization schema with sameAs links to regulatory filings. Named individuals like Arvind Salwan and Jack Carlin lack Person schema to solidify their digital authority footprint.
Marketing claims are highly connected to demonstrated reality. The claim of providing ‘over a million hours of support’ is a massive performance metric that is corroborated by the scale of employing 550 staff. Unlike most nonprofits that use vague emotional appeals, SAMH ties its impact to specific events like the 2026 election and the death of Scott Hastings.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Scottish Action for Mental Health",
"url": "https://www.samh.org.uk/"
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /information/sitemap/ | 0 | 1 |
| /information/accessibility/ | 2 | 1 |
| /donate/ | 0 | 1 |
| /information/contact-us/ | 0 | 1 |
| /information/work-with-us/ | 0 | 1 |
This page presents a snapshot of public data from Scottish Action for Mental Health (SAMH), captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Scottish Action for Mental Health (SAMH): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.samh.org.uk to view the most current version of its content and see directly what this company is about and what it offers.