Information Density: Scottish Action for Mental Health (SAMH) – Signal Evidence & AI Readability

Scottish Action for Mental Health (SAMH)

(https://www.samh.org.uk) 📸 Data Snapshot: May 21, 2026
Information Density — The Lens

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Info Density Power-words vs. Substance ratio.
26 Impact Weight: 30 / 100
87% Reputation

Information density is exceptionally high for the nonprofit sector. Rather than relying on generic fluff, the site provides hard numbers such as 550 staff, over 70 services, and ‘over a million hours of support’ annually. Headings like ‘Introducing The Nook’ and ‘2026 election’ indicate specific, timely operational initiatives rather than perpetual evergreen marketing.

Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.

📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE · THIN (https://www.samh.org.uk) SAMH
18th May 2026
[H3] Billy Watson responds to news of the death of Scott Hastings
“We send our love to everyone that is grieving today.”

18th May 2026
[H3] Blog: Arvind Salwan, founder of Dementia Heroes
Arvind Salwan, who runs the monthly dementia café at The Nook in Glasgow, explains his motivation for founding Dementia Heroes

12th May 2026
[H3] Jenson “This is why schools need mental health link workers”
"it’s clear that the mental effects of our exam system leave many young people in a position where they desperately need help."

8th May 2026
[H3] Cycle alongside elite cyclists in our unique fundraiser
Olympian Jack Carlin leads a team of cycling champions in aid of SAMH – you can join the ride too.
761 chars
SUB-PAGE · THIN (https://samh.org.uk/information/sitemap/) SAMH
[H2]

Sitemap

SAMH is Scottish Action for Mental Health
SAMH is a company limited by guarantee, registered in Scotland SC082340
Scottish Charity: No. SC-008897
Registered Office: Brunswick House, 51 Wilson Street, Glasgow, G1 1UZ

In partnership with
SeeMe
RespectMe

[IMG: We are a Living Wage Employer]

[IMG: Good fundraising]
362 chars
SUB-PAGE (https://samh.org.uk/information/accessibility/) SAMH
This page explains the features that have been incorporated into SAMH to provide a level of accessibility for all users.
[H3] Text Size
If you find that the text is too small for you to read, you can change it to a size you’re more comfortable with:
If you use a wheel-mouse, you may be able to change the text size by holding down the Control or Command key and turning the wheel.
In Firefox and other Mozilla browsers, use the View > Zoom menu.
In Windows Internet Explorer, use the View > Text Size menu, or the Tools > Zoom menu option.
In Safari, use the View > Make Text Bigger option.
In Google Chrome, use the View > Zoom In option.
If you use a wheel-mouse, you may be able to change the text size by holding down the Control or Command key and turning the wheel. In some browsers you can change the text size using Control or Command and the + and - keys. In certain browsers, these functions may ‘zoom’ the entire site rather than just the text.
[H3] Access Keys
Access Keys provide alternative navigation without using a mouse. This site uses the following Access Keys:
N: skip to the Main Navigation links.
S: skip to the Page Content.
R: jump to the Related Content (where applicable).
1: go to the Home Page.
3: go to the Site Map.
0: go to this Accessibility page.
[H4] Internet Explorer 6+ (PC)
Hold down the ALT key, press the character of the access key, release both keys then press Enter.
[H4] Firefox, Mozilla (PC)
Hold down the SHIFT and ALT key and press the character of the access key.
[H4] Firefox, Mozilla (Mac)
Hold down the CTRL key and press the character of the access key.
[H4] Google Chrome & Safari (PC)
Hold down the ALT key and press the character of the access key.
[H4] Google Chrome & Safari (Mac)
Hold down the ALT+CTRL keys and press the character of the access key.
[H4] Opera
Hold down the Shift key and press Escape, release both keys, then press the character of the accesskey.
[H3] Accessibility Rating
SAMH has an ‘A’ WAI rating with passes for many ‘AA’ and ‘AAA’ criteria.
[H3] Browsers
The following are third party links and resources for specific browsers and specialist accessibility software.
[H4] Mozilla Firefox
getfirefox.com
Information provided on how to change browser settings in Mozilla browsers.
[H4] Internet Explorer
microsoft.com/ie
Information provided by Microsoft on how to change browser settings.
[H4] Google Chrome
google.com/chrome
Information provided by Google on how to change Chrome browser settings.
[H4] JAWS screen reader
www.freedomscientific.com
Download a free trial copy of the screen reader Jaws.
[H4] MAGic screen magnification
www.freedomscientific.com
Information on screen magnification software.
[H4] WindowEyes
www.gwmicro.com
Screen reader with Braille support.
2783 chars
SUB-PAGE · THIN (https://samh.org.uk/donate/) Donate | SAMH

                        
0 chars
SUB-PAGE · THIN (https://samh.org.uk/information/contact-us/) SAMH
[H2]

Contact Us

SAMH is Scottish Action for Mental Health
SAMH is a company limited by guarantee, registered in Scotland SC082340
Scottish Charity: No. SC-008897
Registered Office: Brunswick House, 51 Wilson Street, Glasgow, G1 1UZ

In partnership with
SeeMe
RespectMe

[IMG: We are a Living Wage Employer]

[IMG: Good fundraising]
365 chars
SUB-PAGE (https://samh.org.uk/information/work-with-us/) SAMH
View our vacancies
[H3] Who we are
People are the heart of everything we do. As Scotland's leading mental health charity, we are here for people every day. We listen. We are compassionate. We inspire hope.
From our early beginnings in 1923, we’ve grown to employ around 550 staff and operate more than 70 services in communities across Scotland providing social care, community-based and online mental health support, employment services and much more.
Together with national programme work in See Me (anti-stigma and discrimination), respectme (anti-bullying), suicide prevention, and physical activity and sport, we are at the forefront of policy and campaign work which influences positive social change for Scotland’s mental health.
[H3] We have a variety of roles
We’re a diverse group and have many different roles. Front line teams supporting individuals and communities, fundraising colleagues, campaign and public affairs roles, support services colleagues and workplace teams all help us to be there for people with mental health problems.
Join our team to work with supportive colleagues who share the same values and believe that everyone should be treated with respect, dignity and equality.
[H3] Our support roles
The majority of colleagues provide support to individuals in the community to help them live independent, fulfilling lives. Working in social care can be challenging at times but being able to make a positive difference in people’s lives is incredibly rewarding, and a key reason why many of us to follow this career path. We believe that everyone is entitled to hope and choice, so we take a person-centred approach in everything we do.
[H3] We provide training
You don’t need qualifications or social care experience to get started in many of our roles. Instead, you can come to us with the most important skills of all – a positive attitude, compassion, dignity and respect for the people who we are here to support. If you will be working in a support role that requires a qualification and have the ability to connect with someone who may be in a difficult period in their lives, we can support you to enhance your practice skills with a fully funded professional qualification.
[H3] We offer a supportive working environment and benefits
Employers often speak about “work-life balance”, but at SAMH it’s about all about the life-work balance, where life comes first and work second. We offer a generous holiday allowance, which increases with length of service, and paid wellbeing days each year to use however you choose to support your own self-care and wellbeing. Find out more about our colleague benefits.
[H3] New to social care?
There can be a lot of new terminology working in a care role. Here are some of the terms you’ll often see and what they mean.
2795 chars
🧭 Industry Context — common generic-claim patterns in Charities, Nonprofits & NGOs to weigh the text against
Generic Claims: making a difference, changing lives, creating lasting impact, every donation counts, together we can, empowering communities…
Red Flags: no charity registration number, no published financial statements, emotional appeals without program specifics, vague impact claims without numbers, no information on how donations are allocated, founder-centric branding over mission…
Semantic Drift Patterns: homepage shows field work but programs page is vague, claims direct impact but finances show high admin ratios, mission targets one population but programs serve another, impact numbers on homepage not supported by program details…
Proof Expectations: published annual financial reports, charity registration number and regulatory body, specific program outcomes with measurable data, administrative-to-program spending ratios, named beneficiary stories with permission, independent audit results…
Explore the other reputation pillars for Scottish Action for Mental Health (SAMH)