Trust & Proof: Scottish Action for Mental Health (SAMH) – Signal Evidence & AI Readability

Scottish Action for Mental Health (SAMH)

(https://www.samh.org.uk) 📸 Data Snapshot: May 21, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
16 Impact Weight: 20 / 100
80% Reputation

Trust signals are grounded in regulatory reality rather than theatre. The site prominently displays its Scottish Charity number (SC-008897) and physical address, which are the gold standards for nonprofit proof. While the review_count is low (2), the presence of ‘Good Fundraising’ and ‘Living Wage Employer’ badges serves as verified third-party accreditation.

Proof density is high, with a strong ratio of verifiable facts to vague assertions. The ‘Work with us’ page alone contains more substance than most nonprofit homepages, detailing specific training, staff counts, and service types. The News section is current (dated May 2026 against a May 2026 anchor), proving active and measurable engagement.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
2Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
/ (home) 0 1
/information/sitemap/ 0 1
/information/accessibility/ 2 1
/donate/ 0 1
/information/contact-us/ 0 1
/information/work-with-us/ 0 1
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
    "@context": "https://schema.org",
    "@type": "WebSite",
    "name": "Scottish Action for Mental Health",
    "url": "https://www.samh.org.uk/"
}
/information/sitemap/ — no schema detected (entity gap)
/information/accessibility/ — no schema detected (entity gap)
/donate/ — no schema detected (entity gap)
/information/contact-us/ — no schema detected (entity gap)
/information/work-with-us/ — no schema detected (entity gap)
Explore the other reputation pillars for Scottish Action for Mental Health (SAMH)