Coolblue
(https://coolblue.nl) 📸 Data Snapshot: May 29, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through technical implementation and structured data. The schema_json includes a comprehensive Organization profile with links to social media, Wikipedia, and career portals. A small gap exists where store personnel like Thomas.Winkelmedewerker are named to build trust but lack individual Person schema or verifiable digital footprints. However, the technical implementation—clean heading hierarchies and robust metadata—supports the site’s positioning as a professional enterprise.
There is no significant disconnect between marketing claims and demonstrated results. Performance claims are operational (order before 23:59, delivered tomorrow) and are supported by the integrated customer service portal and the logistics infrastructure mentioned. Unlike B2B sites that claim vague revenue increases, this site’s claims are testable by the consumer through the transaction process.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Coolblue",
"url": "https://www.coolblue.nl",
"@id": "#WebSite",
"inLanguage": "nl-nl",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.coolblue.nl/zoeken?query={search_term_string}",
"query-input": "required name=search_term_string"
},
"publisher": {
"@type": "Organization",
"@id": "https://www.coolblue.nl#Organization",
"name": "Coolblue",
"url": " https://www.coolblue.nl",
"sameAs": [
"https://www.facebook.com/Coolblue",
"https://www.youtube.com/user/coolblue",
"https://www.youtube.com/coolblueproductadvies",
"https://twitter.com/Coolblue_NL",
"https://www.instagram.com/coolblue",
"https://nl.wikipedia.org/wiki/Coolblue",
"https://www.werkenbijcoolblue.nl",
"https://www.careersatcoolblue.com",
"https://www.kiyoh.com/reviews/1041005/coolblue?lang=nl",
"https://nl.trustpilot.com/review/www.coolblue.nl"
],
"logo": {
"@type": "ImageObject",
"url": "https://assets.coolblue.nl/images/coolblue.nl/coolblue_logo.png",
"width": 100,
"height": 100
}
}
},
{
"@context": "https://schema.org",
"@type": "AggregateRating",
"url": "https://www.kiyoh.com/reviews/1041005/coolblue?lang=nl",
"ratingValue": 9.2,
"reviewCount": 134606,
"bestRating": 10,
"worstRating": 1,
"itemReviewed": {
"@type": "Organization",
"name": "Coolblue",
"url": "https://www.coolblue.nl"
}
},
{
"@context": "https://schema.org",
"@type": "AggregateRating",
"url": "https://nl.trustpilot.com/review/www.coolblue.nl",
"ratingValue": 4,
"reviewCount": 153678,
"bestRating": 5,
"worstRating": 1,
"itemReviewed": {
"@type": "Organization",
"name": "Coolblue",
"url": "https://www.coolblue.nl"
}
}
]
/winkels/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Coolblue.nl",
"item": "https://www.coolblue.nl/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Winkels",
"item": "https://www.coolblue.nl/winkels"
}
]
},
{
"@context": "https://schema.org",
"@type": "AggregateRating",
"url": "https://www.kiyoh.com/reviews/1041005/coolblue?lang=nl",
"ratingValue": 9.2,
"reviewCount": 134606,
"bestRating": 10,
"worstRating": 1,
"itemReviewed": {
"@type": "Organization",
"name": "Coolblue",
"url": "https://www.coolblue.nl"
}
},
{
"@context": "https://schema.org",
"@type": "AggregateRating",
"url": "https://nl.trustpilot.com/review/www.coolblue.nl",
"ratingValue": 4,
"reviewCount": 153683,
"bestRating": 5,
"worstRating": 1,
"itemReviewed": {
"@type": "Organization",
"name": "Coolblue",
"url": "https://www.coolblue.nl"
}
}
]
/ons-assortiment/
{
"@context": "https://schema.org",
"@id": "https://www.coolblue.nl#Organization",
"@type": "Organization",
"name": "Coolblue",
"sameAs": "https://www.kiyoh.com/reviews/1041005/coolblue?lang=nl",
"aggregateRating": {
"@type": "AggregateRating",
"bestRating": "10",
"worstRating": "1",
"ratingValue": "9.2",
"reviewCount": "134605",
"url": "https://www.kiyoh.com/reviews/1041005/coolblue?lang=nl"
}
}
/klantenservice/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Coolblue.nl",
"item": "https://www.coolblue.nl/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Klantenservice",
"item": "https://www.coolblue.nl/klantenservice"
}
]
},
{
"@context": "https://schema.org",
"@type": "AggregateRating",
"url": "https://www.kiyoh.com/reviews/1041005/coolblue?lang=nl",
"ratingValue": 9.2,
"reviewCount": 134606,
"bestRating": 10,
"worstRating": 1,
"itemReviewed": {
"@type": "Organization",
"name": "Coolblue",
"url": "https://www.coolblue.nl"
}
},
{
"@context": "https://schema.org",
"@type": "AggregateRating",
"url": "https://nl.trustpilot.com/review/www.coolblue.nl",
"ratingValue": 4,
"reviewCount": 153676,
"bestRating": 5,
"worstRating": 1,
"itemReviewed": {
"@type": "Organization",
"name": "Coolblue",
"url": "https://www.coolblue.nl"
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 219 | 2 |
| /winkels/ | 126 | 1 |
| /ons-assortiment/ | 68 | 0 |
| /klantenservice/ | 72 | 1 |
This page presents a snapshot of public data from Coolblue, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Coolblue: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://coolblue.nl to view the most current version of its content and see directly what this company is about and what it offers.