Coolblue
(https://coolblue.nl) 📸 Data Snapshot: May 29, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre is minimal because claims are tethered to third-party platforms. The site displays high review counts (134,606 on Kiyoh and 153,678 on Trustpilot) and includes direct sameAs links in the schema data to verify these scores. A minor 2-point penalty is applied because the meta description still cites Beste webwinkel 2022, which is stale evidence by more than 36 months based on the 2026 temporal anchor. Additionally, the trust_theatre_flag is triggered on the assortment page due to a high review count without a visible proof link in that specific slot.
Proof density is high, with a ratio heavily favoring verifiable evidence. Across 4 pages, there are over 30 instances of specific evidence, including exact pricing, physical addresses, and third-party verified review scores. Vague assertions are limited to brand slogans, while the primary navigation is built entirely on technical specifications and product categories.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 219 | 2 |
| /winkels/ | 126 | 1 |
| /ons-assortiment/ | 68 | 0 |
| /klantenservice/ | 72 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Coolblue",
"url": "https://www.coolblue.nl",
"@id": "#WebSite",
"inLanguage": "nl-nl",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.coolblue.nl/zoeken?query={search_term_string}",
"query-input": "required name=search_term_string"
},
"publisher": {
"@type": "Organization",
"@id": "https://www.coolblue.nl#Organization",
"name": "Coolblue",
"url": " https://www.coolblue.nl",
"sameAs": [
"https://www.facebook.com/Coolblue",
"https://www.youtube.com/user/coolblue",
"https://www.youtube.com/coolblueproductadvies",
"https://twitter.com/Coolblue_NL",
"https://www.instagram.com/coolblue",
"https://nl.wikipedia.org/wiki/Coolblue",
"https://www.werkenbijcoolblue.nl",
"https://www.careersatcoolblue.com",
"https://www.kiyoh.com/reviews/1041005/coolblue?lang=nl",
"https://nl.trustpilot.com/review/www.coolblue.nl"
],
"logo": {
"@type": "ImageObject",
"url": "https://assets.coolblue.nl/images/coolblue.nl/coolblue_logo.png",
"width": 100,
"height": 100
}
}
},
{
"@context": "https://schema.org",
"@type": "AggregateRating",
"url": "https://www.kiyoh.com/reviews/1041005/coolblue?lang=nl",
"ratingValue": 9.2,
"reviewCount": 134606,
"bestRating": 10,
"worstRating": 1,
"itemReviewed": {
"@type": "Organization",
"name": "Coolblue",
"url": "https://www.coolblue.nl"
}
},
{
"@context": "https://schema.org",
"@type": "AggregateRating",
"url": "https://nl.trustpilot.com/review/www.coolblue.nl",
"ratingValue": 4,
"reviewCount": 153678,
"bestRating": 5,
"worstRating": 1,
"itemReviewed": {
"@type": "Organization",
"name": "Coolblue",
"url": "https://www.coolblue.nl"
}
}
]
/winkels/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Coolblue.nl",
"item": "https://www.coolblue.nl/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Winkels",
"item": "https://www.coolblue.nl/winkels"
}
]
},
{
"@context": "https://schema.org",
"@type": "AggregateRating",
"url": "https://www.kiyoh.com/reviews/1041005/coolblue?lang=nl",
"ratingValue": 9.2,
"reviewCount": 134606,
"bestRating": 10,
"worstRating": 1,
"itemReviewed": {
"@type": "Organization",
"name": "Coolblue",
"url": "https://www.coolblue.nl"
}
},
{
"@context": "https://schema.org",
"@type": "AggregateRating",
"url": "https://nl.trustpilot.com/review/www.coolblue.nl",
"ratingValue": 4,
"reviewCount": 153683,
"bestRating": 5,
"worstRating": 1,
"itemReviewed": {
"@type": "Organization",
"name": "Coolblue",
"url": "https://www.coolblue.nl"
}
}
]
/ons-assortiment/
{
"@context": "https://schema.org",
"@id": "https://www.coolblue.nl#Organization",
"@type": "Organization",
"name": "Coolblue",
"sameAs": "https://www.kiyoh.com/reviews/1041005/coolblue?lang=nl",
"aggregateRating": {
"@type": "AggregateRating",
"bestRating": "10",
"worstRating": "1",
"ratingValue": "9.2",
"reviewCount": "134605",
"url": "https://www.kiyoh.com/reviews/1041005/coolblue?lang=nl"
}
}
/klantenservice/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Coolblue.nl",
"item": "https://www.coolblue.nl/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Klantenservice",
"item": "https://www.coolblue.nl/klantenservice"
}
]
},
{
"@context": "https://schema.org",
"@type": "AggregateRating",
"url": "https://www.kiyoh.com/reviews/1041005/coolblue?lang=nl",
"ratingValue": 9.2,
"reviewCount": 134606,
"bestRating": 10,
"worstRating": 1,
"itemReviewed": {
"@type": "Organization",
"name": "Coolblue",
"url": "https://www.coolblue.nl"
}
},
{
"@context": "https://schema.org",
"@type": "AggregateRating",
"url": "https://nl.trustpilot.com/review/www.coolblue.nl",
"ratingValue": 4,
"reviewCount": 153676,
"bestRating": 5,
"worstRating": 1,
"itemReviewed": {
"@type": "Organization",
"name": "Coolblue",
"url": "https://www.coolblue.nl"
}
}
]
This page presents a snapshot of public data from Coolblue, captured on May 29, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Coolblue: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://coolblue.nl to view the most current version of its content and see directly what this company is about and what it offers.