Purl Soho
(https://purlsoho.com) 📸 Data Snapshot: June 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
Authority is well-established through technical tutorials and a 20-year history claim. A minor gap exists in the schema_json where the Organization is well-defined with a physical address (2710 South Main Street, Suite A, California), but individual experts or founders mentioned in the text are not mapped to Person schema or SameAs social profiles.
There is no disconnect between marketing tone and demonstrated reality. Performance claims are focused on the physical properties of the yarn (machine washable, soft and sturdy) which are backed by fiber percentages and manufacturing origins (Italy, Japan, Peru).
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.purlsoho.com/",
"name": "Purl Soho",
"about": "With its passion for pure, natural fibers and exceptional design, Purl Soho is best known for bringing a modern sensibility to traditional crafts. Shop for beautiful yarn, fabric and supplies. Also at purlsoho.com, find the much-loved Purl Bee, our popular resource for free Purl Soho patterns and tons of inspiration!",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.purlsoho.com/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"@id": "https://www.purlsoho.com/",
"name": "Purl Soho",
"description": "With its passion for pure, natural fibers and exceptional design, Purl Soho is best known for bringing a modern sensibility to traditional crafts. Shop for beautiful yarn, fabric and supplies. Also at purlsoho.com, find the much-loved Purl Bee, our popular resource for free Purl Soho patterns and tons of inspiration!",
"telephone": "1-800-597-7875",
"email": "customerservice@purlsoho.com",
"address": {
"@type": "PostalAddress",
"addressCountry": "US",
"addressLocality": "California",
"addressRegion": "CA",
"streetAddress": "2710 South Main Street, Suite A",
"postalCode": "92707"
},
"sameAs": [
[
"https://www.facebook.com/purlsoho",
"https://twitter.com/purlsoho",
"https://x.com/purlsoho",
"http://www.ravelry.com/designers/purl-soho",
"http://instagram.com/purlsoho",
"http://www.pinterest.com/purlsoho",
"https://www.youtube.com/PurlSoho"
]
],
"image": "https://www.purlsoho.com/media/seller_image/",
"url": "https://www.purlsoho.com/"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"contentUrl": "https://www.purlsoho.com/media/wysiwyg/shop-yarn-knitting-patterns-purl-soho-homepage.jpg",
"creator": {
"@type": "Organization",
"name": "Purl Soho"
}
}
]
/yarn.html
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.purlsoho.com/",
"name": "Purl Soho",
"about": "With its passion for pure, natural fibers and exceptional design, Purl Soho is best known for bringing a modern sensibility to traditional crafts. Shop for beautiful yarn, fabric and supplies. Also at purlsoho.com, find the much-loved Purl Bee, our popular resource for free Purl Soho patterns and tons of inspiration!"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"@id": "https://www.purlsoho.com/",
"name": "Purl Soho",
"description": "With its passion for pure, natural fibers and exceptional design, Purl Soho is best known for bringing a modern sensibility to traditional crafts. Shop for beautiful yarn, fabric and supplies. Also at purlsoho.com, find the much-loved Purl Bee, our popular resource for free Purl Soho patterns and tons of inspiration!",
"telephone": "1-800-597-7875",
"email": "customerservice@purlsoho.com",
"address": {
"@type": "PostalAddress",
"addressCountry": "US",
"addressLocality": "California",
"addressRegion": "CA",
"streetAddress": "2710 South Main Street, Suite A",
"postalCode": "92707"
},
"sameAs": [
[
"https://www.facebook.com/purlsoho",
"https://twitter.com/purlsoho",
"https://x.com/purlsoho",
"http://www.ravelry.com/designers/purl-soho",
"http://instagram.com/purlsoho",
"http://www.pinterest.com/purlsoho",
"https://www.youtube.com/PurlSoho"
]
],
"image": "https://www.purlsoho.com/media/seller_image/",
"url": "https://www.purlsoho.com/"
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"item": {
"@id": "https://www.purlsoho.com/yarn.html",
"name": "Yarn"
},
"position": 1
}
]
},
{
"@context": "http://schema.org",
"@type": "WebPage",
"url": "https://www.purlsoho.com/yarn.html",
"mainEntity": {
"@context": "http://schema.org",
"@type": "OfferCatalog",
"name": "Yarn",
"url": "https://www.purlsoho.com/yarn.html",
"numberOfItems": 25,
"itemListElement": []
}
},
[
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "Yarn Collection",
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.purlsoho.com/linen-quill.html"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.purlsoho.com/cotton-pure.html"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.purlsoho.com/cotton-chirp-dk.html"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.purlsoho.com/sunshower-cotton.html"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.purlsoho.com/nine-note-bundle.html"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.purlsoho.com/june-worsted.html"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.purlsoho.com/stormy-superwash-sock.html"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.purlsoho.com/knitting-yarn-dk-cone.html"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.purlsoho.com/tussock.html"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.purlsoho.com/pepper.html"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.purlsoho.com/japanese-denim-cotton.html"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.purlsoho.com/good-wool.html"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.purlsoho.com/cotton-pure-cones.html"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.purlsoho.com/linen-quill-minis.html"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://www.purlsoho.com/cashmere-merino-bloom.html"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://www.purlsoho.com/cattail-silk.html"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://www.purlsoho.com/super-soft-merino.html"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://www.purlsoho.com/daily-wool-worsted.html"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://www.purlsoho.com/morning.html"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://www.purlsoho.com/simply-alpaca.html"
},
{
"@type": "ListItem",
"position": 21,
"url": "https://www.purlsoho.com/nigh-aran.html"
},
{
"@type": "ListItem",
"position": 22,
"url": "https://www.purlsoho.com/santolina.html"
},
{
"@type": "ListItem",
"position": 23,
"url": "https://www.purlsoho.com/cotton-chirp-dk-minis.html"
},
{
"@type": "ListItem",
"position": 24,
"url": "https://www.purlsoho.com/pouf.html"
},
{
"@type": "ListItem",
"position": 25,
"url": "https://www.purlsoho.com/nigh-dk.html"
}
]
}
},
{
"@context": "https://schema.org",
"@type": "AboutPage",
"name": "Our Yarn Is Created By Knitters For Knitters",
"description": "Yarn means everything to us at Purl Soho. We live, breathe, and truly love yarn! We sell more than 45 natural-fiber yarns in 1000s of glorious colors, and you'll only find them here at Purl Soho. We make every choice, from the quality of the fiber and the twist of the spin to the depth of the color, with intention and passion, working closely with expert mills and artisans to craft the best natural-fiber yarn for knitting, crocheting, and weaving in the world. As a small, independent, women-owned business run by knitters, we pour our hearts into every detail. We knit with our yarn, test it, and only offer what we know you'll love to knit. Like you, we relish the classic beauty of",
"mainEntity": {
"@type": "Organization",
"name": "Purl Soho",
"description": "With its passion for pure, natural fibers and exceptional design, Purl Soho is best known for bringing a modern sensibility to traditional crafts. Shop for beautiful yarn, fabric and supplies. Also at purlsoho.com, find the much-loved Purl Bee, our popular resource for free Purl Soho patterns and tons of inspiration!"
}
}
]
]
/customer/account/ — no schema detected (entity gap)
/learn-to-knit-kit.html
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.purlsoho.com/",
"name": "Purl Soho",
"about": "With its passion for pure, natural fibers and exceptional design, Purl Soho is best known for bringing a modern sensibility to traditional crafts. Shop for beautiful yarn, fabric and supplies. Also at purlsoho.com, find the much-loved Purl Bee, our popular resource for free Purl Soho patterns and tons of inspiration!",
"_truncated": true,
"_original_size": 41101
},
{
"@context": "http://schema.org",
"@type": "Organization",
"@id": "https://www.purlsoho.com/",
"name": "Purl Soho",
"description": "With its passion for pure, natural fibers and exceptional design, Purl Soho is best known for bringing a modern sensibility to traditional crafts. Shop for beautiful yarn, fabric and supplies. Also at purlsoho.com, find the much-loved Purl Bee, our popular resource for free Purl Soho patterns and tons of inspiration!",
"telephone": "1-800-597-7875",
"email": "customerservice@purlsoho.com",
"address": {
"@type": "PostalAddress",
"addressCountry": "US",
"addressLocality": "California",
"addressRegion": "CA",
"streetAddress": "2710 South Main Street, Suite A",
"postalCode": "92707"
},
"sameAs": [
{
"0": "https://www.facebook.com/purlsoho",
"1": "https://twitter.com/purlsoho",
"2": "https://x.com/purlsoho",
"3": "http://www.ravelry.com/designers/purl-soho",
"4": "http://instagram.com/purlsoho",
"_items_truncated": true
}
],
"image": "https://www.purlsoho.com/media/seller_image/",
"url": "https://www.purlsoho.com/",
"_truncated": true,
"_original_size": 41101
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"item": {
"@id": "https://www.purlsoho.com/learn-to-knit-kit.html",
"name": "Learn To Knit Kit"
},
"position": 1
}
],
"_truncated": true,
"_original_size": 41101
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Learn To Knit Kit",
"description": "New York Times Wirecutter picked our Learn To Knit Kit as one of the best fiber craft kits for adults, and it's easy to see why! With super inspiring yarn and confidence-boosting instructions, our kit will catapult you or someone you love from a what's-a-purl-stitch knitter to a look-at-this-incredible-scarf-I-made knitter! Here's why our Learn To Knit Kit is officially the best...\r\n\r\n\r\nExperience You Can Trust: We've been teaching people to knit for over 20 years, and we've poured every bit of ",
"image": "https://www.purlsoho.com/media/catalog/product/p/u/purlsoho-ltkk-wirecutter-20260205-765-1000.jpg?quality=100&bg-color=255,255,255&fit=bounds&height=&width=",
"offers": {
"0": {
"@type": "Offer",
"price": "56.25",
"url": "https://www.purlsoho.com/learn-to-knit-kit.html?ps-pid=27329",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"shippingDetails": {
"shippingDestination": {
"@type": "DefinedRegion",
"addressCountry": "US"
},
"deliveryTime": {
"businessDays": {
"@type": "[DEPTH_TRUNCATED]",
"dayOfWeek": "[DEPTH_TRUNCATED]"
},
"cutoffTime": "14:00:00",
"handlingTime": {
"@type": "[DEPTH_TRUNCATED]",
"minValue": "[DEPTH_TRUNCATED]",
"maxValue": "[DEPTH_TRUNCATED]",
"unitCode": "[DEPTH_TRUNCATED]"
},
"transitTime": {
"@type": "[DEPTH_TRUNCATED]",
"minValue": "[DEPTH_TRUNCATED]",
"maxValue": "[DEPTH_TRUNCATED]",
"unitCode": "[DEPTH_TRUNCATED]"
},
"@type": "ShippingDeliveryTime"
},
"@type": "OfferShippingDetails"
},
"sku": "LearnToKnit-SSM1000",
"name": "Purl Soho Learn To Knit, Heirloom White",
"itemCondition": "https://schema.org/NewCondition",
"seller": {
"@type": "Organization",
"name": "Purl Soho",
"id": "https://www.purlsoho.com/#org"
},
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "Color",
"value": "Heirloom White"
}
]
},
"1": {
"@type": "Offer",
"price": "56.25",
"url": "https://www.purlsoho.com/learn-to-knit-kit.html?ps-pid=27331",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"shippingDetails": {
"shippingDestination": {
"@type": "DefinedRegion",
"addressCountry": "US"
},
"deliveryTime": {
"businessDays": {
"@type": "[DEPTH_TRUNCATED]",
"dayOfWeek": "[DEPTH_TRUNCATED]"
},
"cutoffTime": "14:00:00",
"handlingTime": {
"@type": "[DEPTH_TRUNCATED]",
"minValue": "[DEPTH_TRUNCATED]",
"maxValue": "[DEPTH_TRUNCATED]",
"unitCode": "[DEPTH_TRUNCATED]"
},
"transitTime": {
"@type": "[DEPTH_TRUNCATED]",
"minValue": "[DEPTH_TRUNCATED]",
"maxValue": "[DEPTH_TRUNCATED]",
"unitCode": "[DEPTH_TRUNCATED]"
},
"@type": "ShippingDeliveryTime"
},
"@type": "OfferShippingDetails"
},
"sku": "LearnToKnit-SSM1110",
"name": "Purl Soho Learn To Knit, Ballet Pink",
"itemCondition": "https://schema.org/NewCondition",
"seller": {
"@type": "Organization",
"name": "Purl Soho",
"id": "https://www.purlsoho.com/#org"
},
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "Color",
"value": "Ballet Pink"
}
]
},
"2": {
"@type": "Offer",
"price": "56.25",
"url": "https://www.purlsoho.com/learn-to-knit-kit.html?ps-pid=37100",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"shippingDetails": {
"shippingDestination": {
"@type": "DefinedRegion",
"addressCountry": "US"
},
"deliveryTime": {
"businessDays": {
"@type": "[DEPTH_TRUNCATED]",
"dayOfWeek": "[DEPTH_TRUNCATED]"
},
"cutoffTime": "14:00:00",
"handlingTime": {
"@type": "[DEPTH_TRUNCATED]",
"minValue": "[DEPTH_TRUNCATED]",
"maxValue": "[DEPTH_TRUNCATED]",
"unitCode": "[DEPTH_TRUNCATED]"
},
"transitTime": {
"@type": "[DEPTH_TRUNCATED]",
"minValue": "[DEPTH_TRUNCATED]",
"maxValue": "[DEPTH_TRUNCATED]",
"unitCode": "[DEPTH_TRUNCATED]"
},
"@type": "ShippingDeliveryTime"
},
"@type": "OfferShippingDetails"
},
"sku": "LearnToKnit-SSM1112",
"name": "Purl Soho Learn To Knit, Seashell Pink",
"itemCondition": "https://schema.org/NewCondition",
"seller": {
"@type": "Organization",
"name": "Purl Soho",
"id": "https://www.purlsoho.com/#org"
},
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "Color",
"value": "Seashell Pink"
}
]
},
"3": {
"@type": "Offer",
"price": "56.25",
"url": "https://www.purlsoho.com/learn-to-knit-kit.html?ps-pid=37106",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"shippingDetails": {
"shippingDestination": {
"@type": "DefinedRegion",
"addressCountry": "US"
},
"deliveryTime": {
"businessDays": {
"@type": "[DEPTH_TRUNCATED]",
"dayOfWeek": "[DEPTH_TRUNCATED]"
},
"cutoffTime": "14:00:00",
"handlingTime": {
"@type": "[DEPTH_TRUNCATED]",
"minValue": "[DEPTH_TRUNCATED]",
"maxValue": "[DEPTH_TRUNCATED]",
"unitCode": "[DEPTH_TRUNCATED]"
},
"transitTime": {
"@type": "[DEPTH_TRUNCATED]",
"minValue": "[DEPTH_TRUNCATED]",
"maxValue": "[DEPTH_TRUNCATED]",
"unitCode": "[DEPTH_TRUNCATED]"
},
"@type": "ShippingDeliveryTime"
},
"@type": "OfferShippingDetails"
},
"sku": "LearnToKnit-SSM3550",
"name": "Purl Soho Learn To Knit, Pink Starfish",
"itemCondition": "https://schema.org/NewCondition",
"seller": {
"@type": "Organization",
"name": "Purl Soho",
"id": "https://www.purlsoho.com/#org"
},
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "Color",
"value": "Pink Starfish"
}
]
},
"4": {
"@type": "Offer",
"price": "56.25",
"url": "https://www.purlsoho.com/learn-to-knit-kit.html?ps-pid=37103",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"shippingDetails": {
"shippingDestination": {
"@type": "DefinedRegion",
"addressCountry": "US"
},
"deliveryTime": {
"businessDays": {
"@type": "[DEPTH_TRUNCATED]",
"dayOfWeek": "[DEPTH_TRUNCATED]"
},
"cutoffTime": "14:00:00",
"handlingTime": {
"@type": "[DEPTH_TRUNCATED]",
"minValue": "[DEPTH_TRUNCATED]",
"maxValue": "[DEPTH_TRUNCATED]",
"unitCode": "[DEPTH_TRUNCATED]"
},
"transitTime": {
"@type": "[DEPTH_TRUNCATED]",
"minValue": "[DEPTH_TRUNCATED]",
"maxValue": "[DEPTH_TRUNCATED]",
"unitCode": "[DEPTH_TRUNCATED]"
},
"@type": "ShippingDeliveryTime"
},
"@type": "OfferShippingDetails"
},
"sku": "LearnToKnit-SSM1595",
"name": "Purl Soho Learn To Knit, Pink Thistle",
"itemCondition": "https://schema.org/NewCondition",
"seller": {
"@type": "Organization",
"name": "Purl Soho",
"id": "https://www.purlsoho.com/#org"
},
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "Color",
"value": "Pink Thistle"
}
]
},
"_items_truncated": true
},
"productID": "LearnToKnit",
"category": "Kits + Bundles",
"@id": "https://www.purlsoho.com/learn-to-knit-kit.html#product",
"url": "https://www.purlsoho.com/learn-to-knit-kit.html",
"_truncated": true,
"_original_size": 41101
}
]
🛡️ Trust Signals — external proof links that back the declared identity
73Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 20 | 3 |
| /yarn.html | 16 | 3 |
| /customer/account/ | 16 | 3 |
| /learn-to-knit-kit.html | 21 | 3 |
Explore the other reputation pillars for Purl Soho
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Purl Soho, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Purl Soho: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://purlsoho.com to view the most current version of its content and see directly what this company is about and what it offers.