Purl Soho
(https://purlsoho.com) 📸 Data Snapshot: June 19, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
16
Impact Weight: 20 / 100
80% Reputation
Trust theatre is minimal as the site provides external validation via a specific New York Times Wirecutter recommendation dated February 5, 2026. While the review_count is moderate (16-21 per page), the presence of proof_links_count = 3 suggests a structured approach to verification, though the specific destination of these links isn’t highlighted as prominently as the editorial mentions.
The proof density is high, with a ratio of approximately one technical specification or external validation point for every two sentences of marketing copy. The inclusion of free patterns serves as a functional proof of the product’s utility, significantly reducing the BS score.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
73Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 20 | 3 |
| /yarn.html | 16 | 3 |
| /customer/account/ | 16 | 3 |
| /learn-to-knit-kit.html | 21 | 3 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.purlsoho.com/",
"name": "Purl Soho",
"about": "With its passion for pure, natural fibers and exceptional design, Purl Soho is best known for bringing a modern sensibility to traditional crafts. Shop for beautiful yarn, fabric and supplies. Also at purlsoho.com, find the much-loved Purl Bee, our popular resource for free Purl Soho patterns and tons of inspiration!",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.purlsoho.com/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"@id": "https://www.purlsoho.com/",
"name": "Purl Soho",
"description": "With its passion for pure, natural fibers and exceptional design, Purl Soho is best known for bringing a modern sensibility to traditional crafts. Shop for beautiful yarn, fabric and supplies. Also at purlsoho.com, find the much-loved Purl Bee, our popular resource for free Purl Soho patterns and tons of inspiration!",
"telephone": "1-800-597-7875",
"email": "customerservice@purlsoho.com",
"address": {
"@type": "PostalAddress",
"addressCountry": "US",
"addressLocality": "California",
"addressRegion": "CA",
"streetAddress": "2710 South Main Street, Suite A",
"postalCode": "92707"
},
"sameAs": [
[
"https://www.facebook.com/purlsoho",
"https://twitter.com/purlsoho",
"https://x.com/purlsoho",
"http://www.ravelry.com/designers/purl-soho",
"http://instagram.com/purlsoho",
"http://www.pinterest.com/purlsoho",
"https://www.youtube.com/PurlSoho"
]
],
"image": "https://www.purlsoho.com/media/seller_image/",
"url": "https://www.purlsoho.com/"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"contentUrl": "https://www.purlsoho.com/media/wysiwyg/shop-yarn-knitting-patterns-purl-soho-homepage.jpg",
"creator": {
"@type": "Organization",
"name": "Purl Soho"
}
}
]
/yarn.html
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.purlsoho.com/",
"name": "Purl Soho",
"about": "With its passion for pure, natural fibers and exceptional design, Purl Soho is best known for bringing a modern sensibility to traditional crafts. Shop for beautiful yarn, fabric and supplies. Also at purlsoho.com, find the much-loved Purl Bee, our popular resource for free Purl Soho patterns and tons of inspiration!"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"@id": "https://www.purlsoho.com/",
"name": "Purl Soho",
"description": "With its passion for pure, natural fibers and exceptional design, Purl Soho is best known for bringing a modern sensibility to traditional crafts. Shop for beautiful yarn, fabric and supplies. Also at purlsoho.com, find the much-loved Purl Bee, our popular resource for free Purl Soho patterns and tons of inspiration!",
"telephone": "1-800-597-7875",
"email": "customerservice@purlsoho.com",
"address": {
"@type": "PostalAddress",
"addressCountry": "US",
"addressLocality": "California",
"addressRegion": "CA",
"streetAddress": "2710 South Main Street, Suite A",
"postalCode": "92707"
},
"sameAs": [
[
"https://www.facebook.com/purlsoho",
"https://twitter.com/purlsoho",
"https://x.com/purlsoho",
"http://www.ravelry.com/designers/purl-soho",
"http://instagram.com/purlsoho",
"http://www.pinterest.com/purlsoho",
"https://www.youtube.com/PurlSoho"
]
],
"image": "https://www.purlsoho.com/media/seller_image/",
"url": "https://www.purlsoho.com/"
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"item": {
"@id": "https://www.purlsoho.com/yarn.html",
"name": "Yarn"
},
"position": 1
}
]
},
{
"@context": "http://schema.org",
"@type": "WebPage",
"url": "https://www.purlsoho.com/yarn.html",
"mainEntity": {
"@context": "http://schema.org",
"@type": "OfferCatalog",
"name": "Yarn",
"url": "https://www.purlsoho.com/yarn.html",
"numberOfItems": 25,
"itemListElement": []
}
},
[
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "Yarn Collection",
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.purlsoho.com/linen-quill.html"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.purlsoho.com/cotton-pure.html"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.purlsoho.com/cotton-chirp-dk.html"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.purlsoho.com/sunshower-cotton.html"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.purlsoho.com/nine-note-bundle.html"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.purlsoho.com/june-worsted.html"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.purlsoho.com/stormy-superwash-sock.html"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.purlsoho.com/knitting-yarn-dk-cone.html"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.purlsoho.com/tussock.html"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.purlsoho.com/pepper.html"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.purlsoho.com/japanese-denim-cotton.html"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.purlsoho.com/good-wool.html"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.purlsoho.com/cotton-pure-cones.html"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.purlsoho.com/linen-quill-minis.html"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://www.purlsoho.com/cashmere-merino-bloom.html"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://www.purlsoho.com/cattail-silk.html"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://www.purlsoho.com/super-soft-merino.html"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://www.purlsoho.com/daily-wool-worsted.html"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://www.purlsoho.com/morning.html"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://www.purlsoho.com/simply-alpaca.html"
},
{
"@type": "ListItem",
"position": 21,
"url": "https://www.purlsoho.com/nigh-aran.html"
},
{
"@type": "ListItem",
"position": 22,
"url": "https://www.purlsoho.com/santolina.html"
},
{
"@type": "ListItem",
"position": 23,
"url": "https://www.purlsoho.com/cotton-chirp-dk-minis.html"
},
{
"@type": "ListItem",
"position": 24,
"url": "https://www.purlsoho.com/pouf.html"
},
{
"@type": "ListItem",
"position": 25,
"url": "https://www.purlsoho.com/nigh-dk.html"
}
]
}
},
{
"@context": "https://schema.org",
"@type": "AboutPage",
"name": "Our Yarn Is Created By Knitters For Knitters",
"description": "Yarn means everything to us at Purl Soho. We live, breathe, and truly love yarn! We sell more than 45 natural-fiber yarns in 1000s of glorious colors, and you'll only find them here at Purl Soho. We make every choice, from the quality of the fiber and the twist of the spin to the depth of the color, with intention and passion, working closely with expert mills and artisans to craft the best natural-fiber yarn for knitting, crocheting, and weaving in the world. As a small, independent, women-owned business run by knitters, we pour our hearts into every detail. We knit with our yarn, test it, and only offer what we know you'll love to knit. Like you, we relish the classic beauty of",
"mainEntity": {
"@type": "Organization",
"name": "Purl Soho",
"description": "With its passion for pure, natural fibers and exceptional design, Purl Soho is best known for bringing a modern sensibility to traditional crafts. Shop for beautiful yarn, fabric and supplies. Also at purlsoho.com, find the much-loved Purl Bee, our popular resource for free Purl Soho patterns and tons of inspiration!"
}
}
]
]
/customer/account/ — no schema detected (entity gap)
/learn-to-knit-kit.html
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.purlsoho.com/",
"name": "Purl Soho",
"about": "With its passion for pure, natural fibers and exceptional design, Purl Soho is best known for bringing a modern sensibility to traditional crafts. Shop for beautiful yarn, fabric and supplies. Also at purlsoho.com, find the much-loved Purl Bee, our popular resource for free Purl Soho patterns and tons of inspiration!",
"_truncated": true,
"_original_size": 41101
},
{
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"@type": "Organization",
"@id": "https://www.purlsoho.com/",
"name": "Purl Soho",
"description": "With its passion for pure, natural fibers and exceptional design, Purl Soho is best known for bringing a modern sensibility to traditional crafts. Shop for beautiful yarn, fabric and supplies. Also at purlsoho.com, find the much-loved Purl Bee, our popular resource for free Purl Soho patterns and tons of inspiration!",
"telephone": "1-800-597-7875",
"email": "customerservice@purlsoho.com",
"address": {
"@type": "PostalAddress",
"addressCountry": "US",
"addressLocality": "California",
"addressRegion": "CA",
"streetAddress": "2710 South Main Street, Suite A",
"postalCode": "92707"
},
"sameAs": [
{
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"1": "https://twitter.com/purlsoho",
"2": "https://x.com/purlsoho",
"3": "http://www.ravelry.com/designers/purl-soho",
"4": "http://instagram.com/purlsoho",
"_items_truncated": true
}
],
"image": "https://www.purlsoho.com/media/seller_image/",
"url": "https://www.purlsoho.com/",
"_truncated": true,
"_original_size": 41101
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"item": {
"@id": "https://www.purlsoho.com/learn-to-knit-kit.html",
"name": "Learn To Knit Kit"
},
"position": 1
}
],
"_truncated": true,
"_original_size": 41101
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Learn To Knit Kit",
"description": "New York Times Wirecutter picked our Learn To Knit Kit as one of the best fiber craft kits for adults, and it's easy to see why! With super inspiring yarn and confidence-boosting instructions, our kit will catapult you or someone you love from a what's-a-purl-stitch knitter to a look-at-this-incredible-scarf-I-made knitter! Here's why our Learn To Knit Kit is officially the best...\r\n\r\n\r\nExperience You Can Trust: We've been teaching people to knit for over 20 years, and we've poured every bit of ",
"image": "https://www.purlsoho.com/media/catalog/product/p/u/purlsoho-ltkk-wirecutter-20260205-765-1000.jpg?quality=100&bg-color=255,255,255&fit=bounds&height=&width=",
"offers": {
"0": {
"@type": "Offer",
"price": "56.25",
"url": "https://www.purlsoho.com/learn-to-knit-kit.html?ps-pid=27329",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"shippingDetails": {
"shippingDestination": {
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"addressCountry": "US"
},
"deliveryTime": {
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"dayOfWeek": "[DEPTH_TRUNCATED]"
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},
"@type": "ShippingDeliveryTime"
},
"@type": "OfferShippingDetails"
},
"sku": "LearnToKnit-SSM1000",
"name": "Purl Soho Learn To Knit, Heirloom White",
"itemCondition": "https://schema.org/NewCondition",
"seller": {
"@type": "Organization",
"name": "Purl Soho",
"id": "https://www.purlsoho.com/#org"
},
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "Color",
"value": "Heirloom White"
}
]
},
"1": {
"@type": "Offer",
"price": "56.25",
"url": "https://www.purlsoho.com/learn-to-knit-kit.html?ps-pid=27331",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"shippingDetails": {
"shippingDestination": {
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"addressCountry": "US"
},
"deliveryTime": {
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"dayOfWeek": "[DEPTH_TRUNCATED]"
},
"cutoffTime": "14:00:00",
"handlingTime": {
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},
"@type": "ShippingDeliveryTime"
},
"@type": "OfferShippingDetails"
},
"sku": "LearnToKnit-SSM1110",
"name": "Purl Soho Learn To Knit, Ballet Pink",
"itemCondition": "https://schema.org/NewCondition",
"seller": {
"@type": "Organization",
"name": "Purl Soho",
"id": "https://www.purlsoho.com/#org"
},
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "Color",
"value": "Ballet Pink"
}
]
},
"2": {
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"price": "56.25",
"url": "https://www.purlsoho.com/learn-to-knit-kit.html?ps-pid=37100",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"shippingDetails": {
"shippingDestination": {
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"addressCountry": "US"
},
"deliveryTime": {
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"cutoffTime": "14:00:00",
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},
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},
"sku": "LearnToKnit-SSM1112",
"name": "Purl Soho Learn To Knit, Seashell Pink",
"itemCondition": "https://schema.org/NewCondition",
"seller": {
"@type": "Organization",
"name": "Purl Soho",
"id": "https://www.purlsoho.com/#org"
},
"additionalProperty": [
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"value": "Seashell Pink"
}
]
},
"3": {
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"url": "https://www.purlsoho.com/learn-to-knit-kit.html?ps-pid=37106",
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"availability": "https://schema.org/InStock",
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},
"sku": "LearnToKnit-SSM3550",
"name": "Purl Soho Learn To Knit, Pink Starfish",
"itemCondition": "https://schema.org/NewCondition",
"seller": {
"@type": "Organization",
"name": "Purl Soho",
"id": "https://www.purlsoho.com/#org"
},
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "Color",
"value": "Pink Starfish"
}
]
},
"4": {
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"url": "https://www.purlsoho.com/learn-to-knit-kit.html?ps-pid=37103",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"shippingDetails": {
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"@type": "OfferShippingDetails"
},
"sku": "LearnToKnit-SSM1595",
"name": "Purl Soho Learn To Knit, Pink Thistle",
"itemCondition": "https://schema.org/NewCondition",
"seller": {
"@type": "Organization",
"name": "Purl Soho",
"id": "https://www.purlsoho.com/#org"
},
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "Color",
"value": "Pink Thistle"
}
]
},
"_items_truncated": true
},
"productID": "LearnToKnit",
"category": "Kits + Bundles",
"@id": "https://www.purlsoho.com/learn-to-knit-kit.html#product",
"url": "https://www.purlsoho.com/learn-to-knit-kit.html",
"_truncated": true,
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}
]
Explore the other reputation pillars for Purl Soho
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Purl Soho, captured on June 19, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Purl Soho: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://purlsoho.com to view the most current version of its content and see directly what this company is about and what it offers.