Identity & Authority: ETH Zürich – Signal Evidence & AI Readability

ETH Zürich

(https://ethz.ch) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
8 Impact Weight: 15 / 100
53% Reputation

Authority gaps are the primary source of the low BS score. While the content names experts (Lucie Rejman, Fabio Enrico Furcas), there is no schema_json (structured data) provided in the crawl to link these individuals to their digital footprints (sameAs). Additionally, the technical implementation of heading hierarchy is slightly messy, with H2 and H3 tags used for structural navigation and footer elements rather than strictly for content flow.

There is no disconnect between claims and reality. Performance claims are framed as research results, such as ‘Forschende… haben gezeigt, dass eine hybride Quantencomputing-Architektur… wichtige Zwei-Qubit-Gatter ausführen kann.’ These are not marketing promises but documented scientific milestones with dates (e.g., 29.05.2026).

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage — no schema detected (entity gap)
/de/utils/kontakt.html — no schema detected (entity gap)
/studierende/de.html — no schema detected (entity gap)
/staffnet/de.html — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
0Review mentions (all pages)
3External proof links (all pages)
PageReviewsProof links
/ (home) 0 1
/de/utils/kontakt.html 0 1
/studierende/de.html 0 0
/staffnet/de.html 0 1