Trust & Proof: ETH Zürich – Signal Evidence & AI Readability

ETH Zürich

(https://ethz.ch) 📸 Data Snapshot: May 30, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
19 Impact Weight: 20 / 100
95% Reputation

Trust theatre is absent. The site does not use unverified review carousels or generic ‘award-winning’ stamps without context; instead, it lists specific prizes like the ‘Chorafas-Preis’ with the name of the recipient (Fabio Enrico Furcas). The trust_theatre_flag is false across all pages, and proof_links_count is present in the form of news sources and departmental links.

Proof density is very high. Almost every claim is anchored to a specific date (May 2026), a specific department (Departement Bau, Umwelt und Geomatik), or a specific research project (Energy Blog). The site provides 8+ instances of hard evidence across the four pages analyzed, far exceeding the threshold for high substance.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
0Review mentions (all pages)
3External proof links (all pages)
PageReviewsProof links
/ (home) 0 1
/de/utils/kontakt.html 0 1
/studierende/de.html 0 0
/staffnet/de.html 0 1
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage — no schema detected (entity gap)
/de/utils/kontakt.html — no schema detected (entity gap)
/studierende/de.html — no schema detected (entity gap)
/staffnet/de.html — no schema detected (entity gap)