Mvmnt (WithU Holdings Limited)
(https://mvmnt.com) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a notable authority gap regarding the coaches. While Taofique, Aaron, and others are named, the site fails to list their specific certifications (e.g., NASM, ACE, CIMSPA) as required by industry proof expectations. The schema_json identifies the entity as a MobileApplication but lacks sameAs links for the founders or the named experts, leaving their digital footprints unverified.
Marketing claims such as ‘endless support’ and ‘world-class coaches’ lack supporting evidence or defined service-level agreements. The blog article ‘POV: You lost a stone with Mvmnt’ mentions a specific outcome for a member (Barbara), but without a link to a full case study or video testimonial, it remains a soft marketing assertion rather than forensic proof.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "MobileApplication",
"name": "Mvmnt",
"description": "The at-home fitness app for everyone and every body. Enjoy beginner workouts and expert coaching on Sky Live or mobile.",
"applicationCategory": "HealthApplication",
"operatingSystem": "iOS, Android, Sky Q, Sky Stream, Sky Glass, Amazon Fire TV, Android TV",
"offers": [
{
"@type": "Offer",
"name": "Monthly Subscription",
"price": "9.99",
"priceCurrency": "GBP",
"availability": "https://schema.org/InStock",
"priceValidUntil": "2025-12-31",
"description": "7 day free trial included"
},
{
"@type": "Offer",
"name": "Annual Subscription",
"price": "89.99",
"priceCurrency": "GBP",
"availability": "https://schema.org/InStock",
"priceValidUntil": "2025-12-31",
"description": "7 day free trial included, billed annually"
},
{
"@type": "Offer",
"name": "Sky Customer Monthly Subscription",
"price": "7.99",
"priceCurrency": "GBP",
"availability": "https://schema.org/InStock",
"priceValidUntil": "2025-12-31",
"description": "45 day free trial for Sky customers"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5",
"reviewCount": "5",
"bestRating": "5"
},
"review": [
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Alex"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "I've always struggled to make the time for working out but Mvmnt has really changed that perspective for me. It's really easy to find a workout that fits your schedule."
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Sam Marshall"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "The workouts are perfect for a beginner like me who hasn't got much experience with exercise. Great value for money too."
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "AC"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "Mvmnt has great workouts! The instructors are clear and easy to follow. The variety of workouts are immense."
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Lee"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "All the workouts and instructors are great, and I love the daily 6-8 minute workouts."
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "G Willett"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "This app is amazing and has done wonders for my health. I will bang on about how smart this app is until I go blue in the face!"
}
],
"featureList": [
"Beginner friendly workouts",
"Short sessions under 10 mins",
"Supportive coaching",
"400+ workouts",
"Work out anywhere, anytime",
"Track all your progress in one place",
"Schedule and save your favourite sessions",
"Receive push notifications and workout reminders",
"Mirror TV sessions on your mobile",
"Personalised workout routine tailored to your goals",
"Swap sessions in and out of your plan",
"Create a schedule and sync it to your calendar",
"Complete workouts at home or on the go"
],
"inLanguage": "en",
"award": "Best Fitness App 2025 - Health & Wellbeing Awards",
"image": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/67bf2d48b9058b8248dde970/67f5449d972252496d00e1c3_Logo%20-%20Primary.svg"
}
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 138 | 1 |
| /blogs/ | 0 | 1 |
| /coach-quiz/ | 1 | 1 |
| /eula-policy/ | 4 | 1 |
This page presents a snapshot of public data from Mvmnt (WithU Holdings Limited), captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Mvmnt (WithU Holdings Limited): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://mvmnt.com to view the most current version of its content and see directly what this company is about and what it offers.