Scottish Rugby

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(https://scottishrugby.org) 📸 Data Snapshot: May 24, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

15 Impact Weight: 15 / 100

100% Reputation

Diagnosis: Authority Gaps

Authority is exceptionally high with no gaps detected. The schema_json is robust, correctly identifying the ‘Organization’ with sameAs links to Facebook, X, TikTok, and Instagram. Named experts and figures like Ciaran Beattie are tied to specific, dated events (May 23, 2026), providing a verifiable digital footprint within the organization’s ecosystem.

Evidence: Performance vs. Claims

Marketing claims are largely absent in favor of reporting. Claims such as ‘Beattie’s delight’ or ‘triumph’ are qualified by actual final scores and event descriptions. The primary disconnect is between the high-performance imagery of the homepage and the empty ‘Matches Archive’ sub-page which fails to deliver the technical data promised by the navigation label.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://scottishrugby.org/",
            "url": "https://scottishrugby.org/",
            "name": "Home - Scottish Rugby",
            "isPartOf": {
                "@id": "https://scottishrugby.org/#website"
            },
            "about": {
                "@id": "https://scottishrugby.org/#organization"
            },
            "datePublished": "2022-08-24T10:07:08+00:00",
            "dateModified": "2026-05-23T21:04:05+00:00",
            "breadcrumb": {
                "@id": "https://scottishrugby.org/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://scottishrugby.org/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://scottishrugby.org/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://scottishrugby.org/#website",
            "url": "https://scottishrugby.org/",
            "name": "Scottish Rugby",
            "description": "Scottish Rugby is the governing body for rugby union in Scotland in Scotland. Our role is to grow the game and inspire Scotland through rugby in line with our values of respect, leadership, achievement, engagement and enjoyment.",
            "publisher": {
                "@id": "https://scottishrugby.org/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://scottishrugby.org/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://scottishrugby.org/#organization",
            "name": "Scottish Rugby",
            "url": "https://scottishrugby.org/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://scottishrugby.org/#/schema/logo/image/",
                "url": "https://scottishrugby.org/wp-content/uploads/2022/11/Scottish-Rugby.png",
                "contentUrl": "https://scottishrugby.org/wp-content/uploads/2022/11/Scottish-Rugby.png",
                "width": 1035,
                "height": 1169,
                "caption": "Scottish Rugby"
            },
            "image": {
                "@id": "https://scottishrugby.org/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/scottishrugby",
                "https://x.com/Scotlandteam",
                "https://www.tiktok.com/@scottishrugby?lang=en",
                "https://www.instagram.com/scotlandteam/"
            ]
        }
    ]
}

/matches/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "CollectionPage",
            "@id": "https://scottishrugby.org/matches/",
            "url": "https://scottishrugby.org/matches/",
            "name": "Matches Archive - Scottish Rugby",
            "isPartOf": {
                "@id": "https://scottishrugby.org/#website"
            },
            "breadcrumb": {
                "@id": "https://scottishrugby.org/matches/#breadcrumb"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://scottishrugby.org/matches/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://scottishrugby.org/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Matches"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://scottishrugby.org/#website",
            "url": "https://scottishrugby.org/",
            "name": "Scottish Rugby",
            "description": "Scottish Rugby is the governing body for rugby union in Scotland in Scotland. Our role is to grow the game and inspire Scotland through rugby in line with our values of respect, leadership, achievement, engagement and enjoyment.",
            "publisher": {
                "@id": "https://scottishrugby.org/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://scottishrugby.org/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://scottishrugby.org/#organization",
            "name": "Scottish Rugby",
            "url": "https://scottishrugby.org/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://scottishrugby.org/#/schema/logo/image/",
                "url": "https://scottishrugby.org/wp-content/uploads/2022/11/Scottish-Rugby.png",
                "contentUrl": "https://scottishrugby.org/wp-content/uploads/2022/11/Scottish-Rugby.png",
                "width": 1035,
                "height": 1169,
                "caption": "Scottish Rugby"
            },
            "image": {
                "@id": "https://scottishrugby.org/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/scottishrugby",
                "https://x.com/Scotlandteam",
                "https://www.tiktok.com/@scottishrugby?lang=en",
                "https://www.instagram.com/scotlandteam/"
            ]
        }
    ]
}

/tickets-and-events/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://scottishrugby.org/tickets-and-events/",
            "url": "https://scottishrugby.org/tickets-and-events/",
            "name": "Tickets & Events - Scottish Rugby",
            "isPartOf": {
                "@id": "https://scottishrugby.org/#website"
            },
            "datePublished": "2022-09-01T08:31:38+00:00",
            "dateModified": "2026-05-06T14:13:11+00:00",
            "breadcrumb": {
                "@id": "https://scottishrugby.org/tickets-and-events/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://scottishrugby.org/tickets-and-events/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://scottishrugby.org/tickets-and-events/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://scottishrugby.org/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Tickets & Events"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://scottishrugby.org/#website",
            "url": "https://scottishrugby.org/",
            "name": "Scottish Rugby",
            "description": "Scottish Rugby is the governing body for rugby union in Scotland in Scotland. Our role is to grow the game and inspire Scotland through rugby in line with our values of respect, leadership, achievement, engagement and enjoyment.",
            "publisher": {
                "@id": "https://scottishrugby.org/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://scottishrugby.org/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://scottishrugby.org/#organization",
            "name": "Scottish Rugby",
            "url": "https://scottishrugby.org/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://scottishrugby.org/#/schema/logo/image/",
                "url": "https://scottishrugby.org/wp-content/uploads/2022/11/Scottish-Rugby.png",
                "contentUrl": "https://scottishrugby.org/wp-content/uploads/2022/11/Scottish-Rugby.png",
                "width": 1035,
                "height": 1169,
                "caption": "Scottish Rugby"
            },
            "image": {
                "@id": "https://scottishrugby.org/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/scottishrugby",
                "https://x.com/Scotlandteam",
                "https://www.tiktok.com/@scottishrugby?lang=en",
                "https://www.instagram.com/scotlandteam/"
            ]
        }
    ]
}

/teams/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "CollectionPage",
            "@id": "https://scottishrugby.org/teams/",
            "url": "https://scottishrugby.org/teams/",
            "name": "Team Members Archive - Scottish Rugby",
            "isPartOf": {
                "@id": "https://scottishrugby.org/#website"
            },
            "breadcrumb": {
                "@id": "https://scottishrugby.org/teams/#breadcrumb"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://scottishrugby.org/teams/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://scottishrugby.org/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Team Members"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://scottishrugby.org/#website",
            "url": "https://scottishrugby.org/",
            "name": "Scottish Rugby",
            "description": "Scottish Rugby is the governing body for rugby union in Scotland in Scotland. Our role is to grow the game and inspire Scotland through rugby in line with our values of respect, leadership, achievement, engagement and enjoyment.",
            "publisher": {
                "@id": "https://scottishrugby.org/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://scottishrugby.org/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://scottishrugby.org/#organization",
            "name": "Scottish Rugby",
            "url": "https://scottishrugby.org/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://scottishrugby.org/#/schema/logo/image/",
                "url": "https://scottishrugby.org/wp-content/uploads/2022/11/Scottish-Rugby.png",
                "contentUrl": "https://scottishrugby.org/wp-content/uploads/2022/11/Scottish-Rugby.png",
                "width": 1035,
                "height": 1169,
                "caption": "Scottish Rugby"
            },
            "image": {
                "@id": "https://scottishrugby.org/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/scottishrugby",
                "https://x.com/Scotlandteam",
                "https://www.tiktok.com/@scottishrugby?lang=en",
                "https://www.instagram.com/scotlandteam/"
            ]
        }
    ]
}

🛡️ Trust Signals — external proof links that back the declared identity

25Review mentions (all pages)

12External proof links (all pages)

Page	Reviews	Proof links
/ (home)	13	3
/matches/	4	3
/tickets-and-events/	4	3
/teams/	4	3

Explore the other reputation pillars for Scottish Rugby

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Scottish Rugby, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Scottish Rugby: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://scottishrugby.org to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: Scottish Rugby – Signal Evidence & AI Readability

Scottish Rugby