Scottish Rugby
(https://scottishrugby.org) 📸 Data Snapshot: May 24, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site records a review_count of 13 on the homepage, but the proof_links_count of 3 suggests these reviews are likely internal and lack external third-party verification paths. The use of ‘Principal Partners’ and ‘Official Suppliers’ headings acts as institutional trust theatre, though these are largely substantiated by the recognizable brands involved. No trust_theatre_flag was triggered, but the review-to-proof-link ratio remains low.
The ratio of evidence to claims is high; the site provides exact match dates (Sat 18 Jul 2026), specific stadium names (Scottish Gas Murrayfield), and actual item prices. Every match listed in the ‘Tickets & Events’ section includes a specific ‘Match Hub’ and ‘Buy Now’ path, offering direct proof of service availability. The news archive shows a high volume of dated, specific reports (17 May 2026, 15 May 2026) that validate the ‘governing body’ claim.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 13 | 3 |
| /matches/ | 4 | 3 |
| /tickets-and-events/ | 4 | 3 |
| /teams/ | 4 | 3 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://scottishrugby.org/",
"url": "https://scottishrugby.org/",
"name": "Home - Scottish Rugby",
"isPartOf": {
"@id": "https://scottishrugby.org/#website"
},
"about": {
"@id": "https://scottishrugby.org/#organization"
},
"datePublished": "2022-08-24T10:07:08+00:00",
"dateModified": "2026-05-23T21:04:05+00:00",
"breadcrumb": {
"@id": "https://scottishrugby.org/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://scottishrugby.org/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://scottishrugby.org/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://scottishrugby.org/#website",
"url": "https://scottishrugby.org/",
"name": "Scottish Rugby",
"description": "Scottish Rugby is the governing body for rugby union in Scotland in Scotland. Our role is to grow the game and inspire Scotland through rugby in line with our values of respect, leadership, achievement, engagement and enjoyment.",
"publisher": {
"@id": "https://scottishrugby.org/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://scottishrugby.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://scottishrugby.org/#organization",
"name": "Scottish Rugby",
"url": "https://scottishrugby.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://scottishrugby.org/#/schema/logo/image/",
"url": "https://scottishrugby.org/wp-content/uploads/2022/11/Scottish-Rugby.png",
"contentUrl": "https://scottishrugby.org/wp-content/uploads/2022/11/Scottish-Rugby.png",
"width": 1035,
"height": 1169,
"caption": "Scottish Rugby"
},
"image": {
"@id": "https://scottishrugby.org/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/scottishrugby",
"https://x.com/Scotlandteam",
"https://www.tiktok.com/@scottishrugby?lang=en",
"https://www.instagram.com/scotlandteam/"
]
}
]
}
/matches/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://scottishrugby.org/matches/",
"url": "https://scottishrugby.org/matches/",
"name": "Matches Archive - Scottish Rugby",
"isPartOf": {
"@id": "https://scottishrugby.org/#website"
},
"breadcrumb": {
"@id": "https://scottishrugby.org/matches/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://scottishrugby.org/matches/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://scottishrugby.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Matches"
}
]
},
{
"@type": "WebSite",
"@id": "https://scottishrugby.org/#website",
"url": "https://scottishrugby.org/",
"name": "Scottish Rugby",
"description": "Scottish Rugby is the governing body for rugby union in Scotland in Scotland. Our role is to grow the game and inspire Scotland through rugby in line with our values of respect, leadership, achievement, engagement and enjoyment.",
"publisher": {
"@id": "https://scottishrugby.org/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://scottishrugby.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://scottishrugby.org/#organization",
"name": "Scottish Rugby",
"url": "https://scottishrugby.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://scottishrugby.org/#/schema/logo/image/",
"url": "https://scottishrugby.org/wp-content/uploads/2022/11/Scottish-Rugby.png",
"contentUrl": "https://scottishrugby.org/wp-content/uploads/2022/11/Scottish-Rugby.png",
"width": 1035,
"height": 1169,
"caption": "Scottish Rugby"
},
"image": {
"@id": "https://scottishrugby.org/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/scottishrugby",
"https://x.com/Scotlandteam",
"https://www.tiktok.com/@scottishrugby?lang=en",
"https://www.instagram.com/scotlandteam/"
]
}
]
}
/tickets-and-events/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://scottishrugby.org/tickets-and-events/",
"url": "https://scottishrugby.org/tickets-and-events/",
"name": "Tickets & Events - Scottish Rugby",
"isPartOf": {
"@id": "https://scottishrugby.org/#website"
},
"datePublished": "2022-09-01T08:31:38+00:00",
"dateModified": "2026-05-06T14:13:11+00:00",
"breadcrumb": {
"@id": "https://scottishrugby.org/tickets-and-events/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://scottishrugby.org/tickets-and-events/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://scottishrugby.org/tickets-and-events/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://scottishrugby.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Tickets & Events"
}
]
},
{
"@type": "WebSite",
"@id": "https://scottishrugby.org/#website",
"url": "https://scottishrugby.org/",
"name": "Scottish Rugby",
"description": "Scottish Rugby is the governing body for rugby union in Scotland in Scotland. Our role is to grow the game and inspire Scotland through rugby in line with our values of respect, leadership, achievement, engagement and enjoyment.",
"publisher": {
"@id": "https://scottishrugby.org/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://scottishrugby.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://scottishrugby.org/#organization",
"name": "Scottish Rugby",
"url": "https://scottishrugby.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://scottishrugby.org/#/schema/logo/image/",
"url": "https://scottishrugby.org/wp-content/uploads/2022/11/Scottish-Rugby.png",
"contentUrl": "https://scottishrugby.org/wp-content/uploads/2022/11/Scottish-Rugby.png",
"width": 1035,
"height": 1169,
"caption": "Scottish Rugby"
},
"image": {
"@id": "https://scottishrugby.org/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/scottishrugby",
"https://x.com/Scotlandteam",
"https://www.tiktok.com/@scottishrugby?lang=en",
"https://www.instagram.com/scotlandteam/"
]
}
]
}
/teams/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://scottishrugby.org/teams/",
"url": "https://scottishrugby.org/teams/",
"name": "Team Members Archive - Scottish Rugby",
"isPartOf": {
"@id": "https://scottishrugby.org/#website"
},
"breadcrumb": {
"@id": "https://scottishrugby.org/teams/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://scottishrugby.org/teams/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://scottishrugby.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Team Members"
}
]
},
{
"@type": "WebSite",
"@id": "https://scottishrugby.org/#website",
"url": "https://scottishrugby.org/",
"name": "Scottish Rugby",
"description": "Scottish Rugby is the governing body for rugby union in Scotland in Scotland. Our role is to grow the game and inspire Scotland through rugby in line with our values of respect, leadership, achievement, engagement and enjoyment.",
"publisher": {
"@id": "https://scottishrugby.org/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://scottishrugby.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://scottishrugby.org/#organization",
"name": "Scottish Rugby",
"url": "https://scottishrugby.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://scottishrugby.org/#/schema/logo/image/",
"url": "https://scottishrugby.org/wp-content/uploads/2022/11/Scottish-Rugby.png",
"contentUrl": "https://scottishrugby.org/wp-content/uploads/2022/11/Scottish-Rugby.png",
"width": 1035,
"height": 1169,
"caption": "Scottish Rugby"
},
"image": {
"@id": "https://scottishrugby.org/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/scottishrugby",
"https://x.com/Scotlandteam",
"https://www.tiktok.com/@scottishrugby?lang=en",
"https://www.instagram.com/scotlandteam/"
]
}
]
}
This page presents a snapshot of public data from Scottish Rugby, captured on May 24, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Scottish Rugby: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://scottishrugby.org to view the most current version of its content and see directly what this company is about and what it offers.