Scottish Rugby
(https://scottishrugby.org) 📸 Data Snapshot: May 24, 2026
Information Density — The Lens
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Info Density
Power-words vs. Substance ratio.
26
Impact Weight: 30 / 100
87% Reputation
The homepage displays high substance with specific nouns and data points, such as player names like Ciaran Beattie and Claire Cruikshank, and match scores like 22-10. Retail sections provide exact pricing (e.g., £59.40 for a Home Replica Shirt) rather than vague ‘affordable’ claims. However, the score is penalized because the Matches and Teams sub-pages contain only 63 characters of text each, falling into the ‘insufficient’ category for density.
Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.
📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://scottishrugby.org) Home – Scottish Rugby
[IMG: Beattie’s delight as Scottish Thistles triumph in Melrose] 7s [H1] Beattie’s delight as Scottish Thistles triumph in Melrose [IMG: Melrose 7s Live Updates] 7s [H2] Melrose 7s Live Updates [IMG: Women’s Scottish Thistles team selected for Melrose Sevens] 7s [H2] Women’s Scottish Thistles team selected for Melrose Sevens [IMG: Beattie’s delight as Scottish Thistles triumph in Melrose] 7s Beattie’s delight as Scottish Thistles triumph in Melrose [IMG: Melrose 7s Live Updates] 7s Melrose 7s Live Updates [IMG: Women’s Scottish Thistles team selected for Melrose Sevens] 7s Women’s Scottish Thistles team selected for Melrose Sevens [H3] TICKETS & EVENTS VIEW ALL [H5] BKT United Rugby Championship Glasgow Warriors Men Fri 29 May 2026 Scotstoun Stadium [IMG: logo_glasgow-236×300] 7:45 pm [IMG: Connacht-Rugby-Crest-White-300×300] On Sale Tickets and Hospitality Available BUY NOW MATCH HUB [H5] BKT United Rugby Championship Glasgow Warriors Men Fri 29 May 2026 Scotstoun Stadium [IMG: logo_glasgow-236×300] 7:45 pm [IMG: Connacht-Rugby-Crest-White-300×300] On Sale Tickets and Hospitality Available BUY NOW MATCH HUB [H5] Nations Championship Scotland Men Sat 18 Jul 2026 Scottish Gas Murrayfield [IMG: Flying-Fijians_landscape] 2:10 pm [IMG: Untitled-3] On Sale Tickets and Hospitality Available BUY NOW MATCH HUB [H5] Nations Championship Scotland Men Sat 7 Nov 2026 Scottish Gas Murrayfield [IMG: Untitled-3] 2:10 pm [IMG: allblacks_trans] On Sale Tickets and Hospitality Available BUY NOW MATCH HUB [H5] Nations Championship Scotland Men Sun 15 Nov 2026 Scottish Gas Murrayfield [IMG: Untitled-3] 3:10 pm [IMG: Australia] On Sale Tickets and Hospitality Available BUY NOW MATCH HUB [H5] Nations Championship Scotland Men Sat 21 Nov 2026 Scottish Gas Murrayfield [IMG: Untitled-3] 2:10 pm [IMG: Japan] On Sale Tickets and Hospitality Available BUY NOW MATCH HUB [H5] 2027 Guinness Men's Six Nations Scotland Men Sat 6 Feb 2027 Scottish Gas Murrayfield [IMG: Untitled-3] 2:10 pm [IMG: italy] Hospitality Only Hospitality Available BUY NOW MATCH HUB [H5] 2027 Guinness Men's Six Nations Scotland Men Sat 13 Feb 2027 Scottish Gas Murrayfield [IMG: Untitled-3] 4:40 pm [IMG: wru_pantone-cropped] Hospitality Only Hospitality Available BUY NOW MATCH HUB [H5] 2027 Guinness Men's Six Nations Scotland Men Fri 5 Mar 2027 Scottish Gas Murrayfield [IMG: Untitled-3] 8:10 pm [IMG: Irish_Rugby_Football_Union_logo] Hospitality Only Hospitality Available BUY NOW MATCH HUB [H3] SCOTTISH RUGBY SHOP GO TO SHOP [IMG: 0e146226027c630ec4237889dc59660d600125280001] Scotland Rugby 2025 Murrayfield 100 Replica £85.00 £85.00 [IMG: Scottish Rugby 202526 Home Replica Shirt] Sale Scottish Rugby 2025/26 Home Replica Shirt £82.00 £59.40 [IMG: 9b84e72a5294184adb1d9d86810cc9ba600081340001] Sale Edinburgh Rugby 2025/26 Home Replica Shirt £77.00 £53.90 [IMG: Scottish Rugby 202526 Multi Skull Knit Beanie] Scottish Rugby 2025/26 Multi Skull Knit Beanie £19.00 £19.00 [IMG: Scottish Rugby 202526 Away Match Shirt] Sale Scottish Rugby 2025/26 Away Match Shirt £115.00 £80.50 [IMG: 5a758b71b13bfb8d6531e7affbe85f89400071150001] Sale Scottish Rugby 2025/26 Training Shorts £47.00 £32.90 [IMG: 286489ef9e2bcefa64f3d6ed0a485676700089650001] Glasgow Warriors 2025/26 Home Replica Shirt £77.00 £77.00 [IMG: 61455d6d414e4f6822db3c75ad8cd3f6600005510001] Sale Scotland Rugby 2024/25 slim fit away match shirt £112.00 £56.00 [IMG: Scotland Rugby 2025 Murrayfield 100 Replica JR] Scotland Rugby 2025 Murrayfield 100 Replica JR £69.00 £69.00 [H2] Hospitality at Scottish Gas Murrayfield Premium matchday experiences at the home of Scottish Rugby Learn more [H2] Turn Up And Play Use our club and event finder to find rugby near you: [H3] NEWS & FEATURES VIEW ALL [IMG: Beattie’s delight as Scottish Thistles triumph in Melrose] 7s Beattie’s delight as Scottish Thistles triumph in Melrose In the Borders sunshine Scottish Thistles won the Melrose Sevens for the first time since 2008, defeating Edinburgh Accies 22-10 in the final. Sat 23 May 2026 [IMG: Melrose 7s Live Updates] 7s Melrose 7s Live Updates The Scottish Thistles take to the Greenyards for Melrose 7s, where both a Men's and Women's side compete. The men's team is led by Ciaran Beattie with Claire Cruikshank taking charge of the women's team. Follow along throughout the day for live updates from Melrose 7s. Sat 23 May 2026 [IMG: Women’s Scottish Thistles team selected for Melrose Sevens] 7s Women’s Scottish Thistles team selected for Melrose Sevens Fri 22 May 2026 [IMG: Men’s Scottish Thistles team announced for Melrose Sevens] 7s Men’s Scottish Thistles team announced for Melrose Sevens Wed 20 May 2026 [IMG: Trailblazing referee Sara Cox confirmed for Community Game Conference] Area Development Trailblazing referee Sara Cox confirmed for Community Game Conference Tue 19 May 2026 [IMG: SR25_SQ-ad_640x640_kit] [IMG: TME-Concert-Promo-640×640] [IMG: TME-Promo-640×640] [IMG: Tours26_web-640] [IMG: SquareAd_640x640_Hotels] [H5] POPULAR 1 Scotland Men Obituary: Scott Hastings 17 May 2026 2 Scotland Men 2026 Nations Championship: Ticket sale starts next week 23 Apr 2026 3 Scotland Women Scotland Women WXV Global Series and 2027 Guinness Six Nations Fixtures confirmed 13 May 2026 4 Concerts Zach Bryan Announces "With Heaven on Tour" 25 Nov 2025 5 Scotland Men Fiji v Scotland: Individual Match Tickets on General Sale Now 5 May 2026 [H3] International Team news VIEW ALL [IMG: Beattie’s delight as Scottish Thistles triumph in Melrose] 7s Beattie’s delight as Scottish Thistles triumph in Melrose 23 May 2026 [IMG: Melrose 7s Live Updates] 7s Melrose 7s Live Updates 23 May 2026 [IMG: Women’s Scottish Thistles team selected for Melrose Sevens] 7s Women’s Scottish Thistles team selected for Melrose Sevens 22 May 2026 [IMG: Men’s Scottish Thistles team announced for Melrose Sevens] 7s Men’s Scottish Thistles team announced for Melrose Sevens 20 May 2026 [IMG: Obituary: Scott Hastings] Scotland Men Obituary: Scott Hastings 17 May 2026 [IMG: Report: Ireland Women 54-5 Scotland Women] Scotland Women Report: Ireland Women 54-5 Scotland Women 17 May 2026 [IMG: Ireland v Scotland Women Preview] Scotland Women Ireland v Scotland Women Preview 16 May 2026 [IMG: Two changes for Scotland Women for 2026 Guinness Six Nations Finale] Scotland Women Two changes for Scotland Women for 2026 Guinness Six Nations Finale 15 May 2026 [IMG: 50 Days to go until the Nations Championship] Scotland Men 50 Days to go until the Nations Championship 15 May 2026 [IMG: Siobhan Cattigan Trophy Unveiled] Scotland Women Siobhan Cattigan Trophy Unveiled 15 May 2026 [H3] Community Game VIEW ALL [IMG: Trailblazing referee Sara Cox confirmed for Community Game Conference] Area Development Trailblazing referee Sara Cox confirmed for Community Game Conference 19 May 2026 [IMG: Final programme confirmed for the 2026 Community Game Conference] Area Development Final programme confirmed for the 2026 Community Game Conference 13 May 2026 [IMG: Report: Falkirk RFC 5-45 Gala RFC] Cup & Competitions Report: Falkirk RFC 5-45 Gala RFC 9 May 2026 [IMG: Anya and her dad dare to dream] Player Pathway Anya and her dad dare to dream 8 May 2026 [IMG: Women’s National Bowl Final preview] Cup & Competitions Women’s National Bowl Final preview 5 May 2026 [IMG: Silver Saturday preview] Cup & Competitions Silver Saturday preview 24 Apr 2026 [IMG: Silver Saturday 2026 | Match reports] Cup & Competitions Silver Saturday 2026 | Match reports 24 Apr 2026 [IMG: Silver Saturday finalists confirmed] Cup & Competitions Silver Saturday finalists confirmed 20 Apr 2026 [IMG: Ken Macaulay cup contested for first time] Area Development Ken Macaulay cup contested for first time 17 Apr 2026 [IMG: Report: Scotland U18 33-19 Georgia U18] Player Pathway Report: Scotland U18 33-19 Georgia U18 11 Apr 2026 [IMG: SR25_desktop_2000x424_kit] [IMG: SR25_mobile_640x448_kit] [IMG: TME-Promo] [IMG: TME-Promo-640×448] [IMG: TME-Concert-Promo] [IMG: TME-Concert-Promo-640×448] [IMG: Tours26_web-2000×424] [IMG: Tours26_web-640×448] [IMG: Horizontal_Desktop_640x640_Hotels] [IMG: Horizontal_Mobile_640x640_Hotels] [H3] Search [H3] Popular Searches 2026 Women's Guinness Six Nations 2026 Nations Championship Concerts at Scottish Gas Murrayfield Close [H2] Make an enquiry "*" indicates required fields
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SUB-PAGE · THIN (https://scottishrugby.org/matches/) Matches Archive – Scottish Rugby
Close [H2] Make an enquiry "*" indicates required fields
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SUB-PAGE (https://scottishrugby.org/tickets-and-events/) Tickets & Events – Scottish Rugby
[H1] Tickets & Events Buy match tickets, multi-game packages, season passes and hospitality packages for Scotland, Glasgow Warriors, Edinburgh Rugby and any other Scottish Rugby events. [IMG: FansSGM1000] 01 [H3] Match Tickets LEARN MORE [IMG: 1758819734680] 02 [H3] Hospitality LEARN MORE [IMG: 12172196-1] 03 [H3] Stadium Tours LEARN MORE [IMG: srt-2] 04 [H3] Scottish Rugby Travel LEARN MORE [IMG: 21533385] 05 [H3] Matchday Information LEARN MORE [IMG: FansSGM1000] 01 [H3] Match Tickets LEARN MORE [IMG: 1758819734680] 02 [H3] Hospitality LEARN MORE [IMG: 12172196-1] 03 [H3] Stadium Tours LEARN MORE [IMG: srt-2] 04 [H3] Scottish Rugby Travel LEARN MORE [IMG: 21533385] 05 [H3] Matchday Information LEARN MORE [IMG: Zach Bryan: With Heaven On Tour] Zach Bryan: With Heaven On Tour Scottish Gas Murrayfield 14 Jun [IMG: Luke Combs: My Kinda Saturday Night Tour] Luke Combs: My Kinda Saturday Night Tour Scottish Gas Murrayfield 24-25 Jul [IMG: Bon Jovi: Forever Tour] Bon Jovi: Forever Tour Scottish Gas Murrayfield 28 Aug UPCOMING MATCHES [H3] MAY 2026 Glasgow Warriors Men BKT United Rugby Championship Fri 29 May 2026 Scotstoun Stadium [IMG: logo_glasgow-236×300] Glasgow Warriors 7:45 pm On Sale [IMG: Connacht-Rugby-Crest-Primary-300×300] Connacht Tickets and Hospitality Available BUY NOW MATCH HUB [H3] JULY 2026 Scotland Men Nations Championship Sat 18 Jul 2026 Scottish Gas Murrayfield [IMG: Flying-Fijians_landscape] Fiji 2:10 pm On Sale [IMG: Untitled-3] Scotland Tickets and Hospitality Available BUY NOW MATCH HUB [H3] NOVEMBER 2026 Scotland Men Nations Championship Sat 7 Nov 2026 Scottish Gas Murrayfield [IMG: Untitled-3] Scotland 2:10 pm On Sale [IMG: allblacks_trans] New Zealand Tickets and Hospitality Available BUY NOW MATCH HUB Scotland Men Nations Championship Sun 15 Nov 2026 Scottish Gas Murrayfield [IMG: Untitled-3] Scotland 3:10 pm On Sale [IMG: Australia] Australia Tickets and Hospitality Available BUY NOW MATCH HUB Scotland Men Nations Championship Sat 21 Nov 2026 Scottish Gas Murrayfield [IMG: Untitled-3] Scotland 2:10 pm On Sale [IMG: Japan] Japan Tickets and Hospitality Available BUY NOW MATCH HUB LOAD MORE [IMG: SR25_desktop_2000x424_kit] [IMG: SR25_mobile_640x448_kit] [IMG: TME-Promo] [IMG: TME-Promo-640×448] [IMG: TME-Concert-Promo] [IMG: TME-Concert-Promo-640×448] [IMG: Tours26_web-2000×424] [IMG: Tours26_web-640×448] [IMG: Horizontal_Desktop_640x640_Hotels] [IMG: Horizontal_Mobile_640x640_Hotels]
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SUB-PAGE · THIN (https://scottishrugby.org/teams/) Team Members Archive – Scottish Rugby
Close [H2] Make an enquiry "*" indicates required fields
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🧭 Industry Context — common generic-claim patterns in Fitness, Gyms & Sports Clubs to weigh the text against
Generic Claims:
transform your body, the best gym in town, results guaranteed, your fitness journey starts here, state-of-the-art equipment, expert personal trainers…
Red Flags:
transformation photos with suspicious editing, guaranteed body composition changes, trainer certifications not from recognized bodies, no facility photos or stock gym images, hidden joining fees or contract lock-in terms, weight loss claims without health disclaimers…
Semantic Drift Patterns:
homepage shows elite athletes but facility is basic, claims expert coaching but trainer qualifications are entry-level, homepage promotes transformation but no before-and-after evidence, claims cutting-edge equipment but facility photos show dated gear…
Proof Expectations:
trainer qualifications with certifying body names (NASM, ACE, CIMSPA), real facility photographs, specific equipment brands and lists, genuine member transformation stories with consent, class timetable with named instructors, first aid and safety certifications…
Explore the other reputation pillars for Scottish Rugby
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Scottish Rugby, captured on May 24, 2026, to show how machine logic reads Information Density signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Scottish Rugby: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://scottishrugby.org to view the most current version of its content and see directly what this company is about and what it offers.