New Belgium Brewing
(https://newbelgium.com) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There are no significant authority gaps; the company uses robust Organization schema that includes Wikipedia sameAs links and specific coordinates for its Asheville and Fort Collins locations. Named experts like co-founder Kim Jordan and Wood Cellar Director Lauren Limbach are mentioned alongside verifiable external footprints like NPR and Good Beer Hunting podcasts. The technical implementation of the site, including heading hierarchy and structured data, reflects the professional standards of a major industry player.
The site largely avoids a disconnect by backing bold claims with historical data, such as the 1993 gold medal for Abbey Ale. The claim of being america’s first certified carbon neutral beer for Fat Tire is a high-performance marketing claim, but the site provides a specific timeline (August 2020) for this certification. The only disconnect is the marketing tone of we put people first being contrasted with the rapid industrial expansion and acquisition moves mentioned in the 2022-2023 timeline.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "http://www.schema.org",
"@type": "Organization",
"name": "New Belgium Brewing",
"legalName": "New Belgium Brewing",
"brand": "New Belgium",
"logo": "https://www.newbelgium.com/siteassets/header/nbb-logo.png",
"description": "Award winning brewers of craft beer, including Fat Tire Classic Ale and Voodoo Ranger IPA. Explore our variety of beers, learn our history and visit our taprooms.",
"url": "https://www.newbelgium.com",
"sameAs": [
"https://www.instagram.com/newbelgium/",
"https://www.instagram.com/newbelgium_foco/",
"https://www.instagram.com/newbelgium_avl/",
"https://www.facebook.com/newbelgium",
"https://www.facebook.com/NewBelgiumAsheville",
"https://www.facebook.com/NewBelgiumFortCollins",
"https://x.com/newbelgium",
"https://www.linkedin.com/company/new-belgium-brewing-company/",
"https://en.wikipedia.org/wiki/New_Belgium_Brewing_Company",
"https://www.tiktok.com/@newbelgiumbeer",
"https://www.youtube.com/nbbfilms"
],
"address": [
{
"@type": "PostalAddress",
"streetAddress": "21 Craven Street",
"addressLocality": "Asheville",
"addressRegion": "North Carolina",
"postalCode": "28806",
"addressCountry": ""
},
{
"@type": "PostalAddress",
"streetAddress": "500 Linden Street",
"addressLocality": "Fort Collins",
"addressRegion": "Colorado",
"postalCode": "80524",
"addressCountry": ""
}
],
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "",
"contactType": "Asheville",
"areaServed": [
"USA"
],
"availableLanguage": [
"English"
],
"url": "https://help.newbelgium.com"
},
{
"@type": "ContactPoint",
"telephone": "",
"contactType": "Fort Collins",
"areaServed": [
"USA"
],
"availableLanguage": [
"English"
],
"url": "https://help.newbelgium.com"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 2 |
| /shop/ | 11 | 2 |
| /company/story/ | 2 | 2 |
| /company/careers/ | 0 | 2 |
This page presents a snapshot of public data from New Belgium Brewing, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to New Belgium Brewing: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://newbelgium.com to view the most current version of its content and see directly what this company is about and what it offers.