Information Density: New Belgium Brewing – Signal Evidence & AI Readability

[H1] New Belgium Brewing

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[H2] 35 Years of Beer & Gear

Celebrate With Us

Limited Time Merch

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Voodoo Ranger
[H2] Sweet Ride

[H2] Juicy IPA

Voodoo RangerBright. Juicy. Crushable.

Beer Details

Beer Finder

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Classic Ale
[H2] Fat Tire

Classic AleCrisp. Bright. Easy-drinking.

Beer Detail

Beer Finder

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[H2] Poured for All

A completely FREE digital training available to any bar or restaurant that seeks to provide a welcoming and inclusive space for all

Learn More

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[H2] we are
human
powered

We’re a Human-Powered Brewery

New Belgium has been a human-powered company from the beginning. Before our founders ever sold a bottle of beer, they hiked into Rocky Mountain National Park with a jug of home brew to outline the values that would shape our brewery. As a certified B Corp, New Belgium continues its commitment to being a brewery for good. We put people and community first, consider the environmental and social impact of our work, and strive to set the highest standards of taste and quality when it comes to our craft—making great beer.

Our Mission

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[H2] Drop By

Stop in for beers, food trucks, music & good times

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[H3] Fort Collins

Colorado

Visit Fort Collins

[IMG: Asheville, NC New Belgium Brewing patio with guests sitting and enjoying beer together.]

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[H3] Asheville

North Carolina

Visit Asheville

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Drink the Beer

[H3] Sport the Gear

Shop Now

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Thirsty?

[H2] BeerFinder

Beers near you

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Knock, Knock
Beer's Here!

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Order Now

[H2] Join Our
[H2] Inner Circle

For updates on your favorite beers, exclusive offers, and events.

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[H1] Shop New Belgium's Gear

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[H2] 35 Years of Beer & Gear

Introducing the anniversary capsule collection. For a limited time only.

Shop All

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[H2] Spring Cleaning Sale

Up to 40% off. No dusting required.

Shop Sale

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Sip and store
[H2] New Belgium x Brumate

Sip and storeOne-of-a-kind insulated drinkware built to go with you wherever, whenever

SHOP THE COLLECTION

[H3] Free shipping on orders over $60.

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New Belgium
Fat Tire
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Fat Tire Original Watercolor 35th Anniversary T-Shirt

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New Belgium 2026 35th Anniversary Globe Glass

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New Belgium Poster 3-Pack

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New Belgium 35th Anniversary Tacker

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New Belgium Brewing Fun Since '91 Lapel Pin

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New Belgium 35th Anniversary Metal Sticker

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New Belgium Hop Skater Cropped T-Shirt

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2025 Artist Series Globe Glass

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New Belgium 1554 Work Shirt

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New Belgium Crew Socks

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[H3] Tell Us What You Think

Review your favorite New Belgium gear

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Our Story

[H1] We were born on a bike.

[H1] The rest is history.

A bike trip through Belgium in 1988 inspired a young couple to bring the flavors of centuries-old Belgian beer to the town of Fort Collins, CO.

See Our History

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[H4] June
1988

After a bike trip through Belgium, co-founders Kim Jordan and Jeff Lebesch are inspired to bring Belgian brewing traditions to their hometown.

[H4] March
1991

Kim and Jeff install brewing equipment in the basement of their Fort Collins home. They also trek into the Rocky Mountains and establish New Belgium's core values, which were inspired by Kim’s career as a social worker.

[H4] The
Early Days

With brewing underway, Kim is New Belgium's jack-of-all-trades as the first bottler, sales rep, distributor, marketer, financial planner and longtime CEO. Kim would eventually scale the brewery into one of the most successful craft breweries in the country, acting as a visionary for both her co-workers and the industry.

[H4] June
1991

Kim and Jeff begin test brews of two beers: an amber ale—lovingly named Fat Tire—and a Belgian-style dubbel called “Abbey.” Later that month, both beers are sold for the first time at the Colorado Brewers' Festival.

[H4] October
1993

Abbey Ale wins a gold medal in the Specialty Category at the Great American Beer Festival in Denver. At the time, Belgian-style beers were so rare in the craft beer scene that they didn’t even have their own category.

[H4] October
1995

Having outgrown the three-year-old production facility, New Belgium relocates a few blocks down the street to our current brewery and taproom location.

Visit Us

[H4] January
1999

New Belgium starts off the new year with a new tradition: New Belgium-branded anniversary bikes, beginning with a 1999 Electra cruiser. The tradition of awarding co-workers with a cruiser on their one-year anniversary continues today.

[H4] Early
2000

New Belgium's first batch of La Folie Sour Brown Ale, is hand-bottled and sold. This inaugural batch was aged in a collection of French-oak wine barrels. A few months later, the brewery would receive its first batch of two-story French-oak foeders, transforming its sour beer program.

Learn More

[H4] Summer
2003

New Belgium creates an in-house sustainability department, which would go on to establish the brewery as a Certified B-Corp and 1% for the Planet member, while spearheading on-site projects like the installation of solar panels and a wastewater treatment facility. The department was inspired by one of New Belgium's core values: we inspire social and environmental change.

Learn More

[H4] August
2009

New Belgium implements what at the time is the largest private solar array in the state of Colorado, capable of generating 3% of total electricity needs and 16% of peak load. These efforts continue today.

[H4] December
2012

New Belgium becomes 100% employee owned. The ESOP buys the remaining shares from CEO Kim Jordan and her family, and goes from 41.5% ownership to 100% ownership, with a total of 457 co-workers.

[H4] May
2016

Just in time for summer, the Asheville brewery opens to the public, bringing the New Belgium experience to the East Coast.

Visit Us

[H4] Summer
2018

NPR's How I Built This interviews Kim to explore how she helped take New Belgium from her basement to the nation with her unique business model.

Listen Now

[H4] April
2019

Lauren Limbach, our wood cellar director, receives the prestigious Russell Schehrer Award for Innovation in Craft Brewing from the Brewers Association. Learn more about Lauren and her pioneering beers in this episode of the Good Beer Hunting podcast.

Listen Now

[H4] January
2020

New Belgium employees vote in favor of Lion Little World Beverages acquiring New Belgium Brewing with a commitment to continuing our “force for good” mission.
"We’re excited to welcome New Belgium Brewing into our global family of craft beverage brands. Since meeting the New Belgium team, we’ve been incredibly impressed not just with their commitment to world-class beer and the way they bring their brands to life, but their purpose-led business model and connection to the community – all values we share at Lion,”
- Matt Tapper, Managing Director of Lion Little World Beverages.

[H4] August
2020

After nearly three decades of striving to reduce our impact, Fat Tire becomes America’s first certified carbon neutral beer.

Learn More

[H4] January
2022

Bell’s Brewery joins New Belgium through an acquisition by Lion Little World Beverages – aligning two great American craft brewers. The combination of Bell’s and New Belgium places the expanded company at the top of the U.S. craft beer market in sales volume and growth, adding an extraordinary lineup of brands, including Two Hearted Ale and Oberon Ale.

[H4] March
2022

Five years after Voodoo Ranger IPA burst onto the craft beer scene, New Belgium releases Voodoo Ranger Juice Force IPA -- a fruit forward, highly drinkable 9.5% ABV hazy imperial IPA. Juice Force takes off with a bang and becomes the greatest U.S. craft beer launch of all time and kicks off a new fan-favorite lineup, including Fruit Force and Tropic Force.

[H4] January
2023

More than 30 years after Fat Tire introduced a generation to craft beer, New Belgium reimagines a classic and debuts a crisper, brighter, and even better Fat Tire to inspire the next generation of beer drinkers. Along with a fresh, new flavor, Fat Tire debuts a bold look that highlights New Belgium’s ongoing commitment to doing right by our planet.

[H4] May
2023

New Belgium further expands its production capabilities and acquires a 259,000-square-foot production brewery from Constellation Brands in Daleville, Va. All of the approximately 60 workers are offered a seamless transition to New Belgium employment at equal or greater pay than before. The move helps New Belgium keep up with increased demand for its growing and industry-leading portfolio.

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[H2] Past & Present

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[H5]
June
1988

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[H5]
March
1991

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[H5]
The
Early Days

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[H5]
June
1991

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[H5]
October
1993

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1995

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1999

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2000

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2003

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2009

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2012

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2016

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2018

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2019

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2020

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2020

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January
2022

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March
2022

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January
2023

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[H5]
May
2023

Craft A
[H1] Career

With Us

At New Belgium, we’re committed to proving that business can be a force for good. When you join our team, you’ll play a role in bringing world-class beer to our fans—and you’ll have a hell of a lot of fun doing it.

[IMG: New Belgium coworkers enjoying a post-shift beer together.]

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WHO WE ARE
ACCOLADES
COMPANY STATS
BENEFITS
Apply Now

[H2]
OUR ROOTS

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30+ years of doing right by people.

As the brainchild of a social worker, people have always been at the heart of New Belgium. We embrace our coworkers for who they are and value the different experiences and backgrounds each person brings to the company. All of our coworkers, from brewers to beertenders, are empowered and encouraged to live out our core values.

Our Mission & Values

[H2]
A FORCE FOR GOOD

[H6] WORK CULTURE

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[H3] WORK CULTURE

In 2020, we were featured in Outside Magazine's “Best Places to Work'' list. Since 2021, we have received a score of 100 on the HRC Corporate Equality Index as one of the “Best Places to Work for LGBTQ Equality.”

Visit Outside’s “Best Places to Work”

[H6] CERTIFIED B CORPORATION

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[H3] CERTIFIED B CORPORATION

Being a certified B Corp means that we use the power of business to solve social and environmental problems. We’ve been doing this work since the day we were born, and thanks to our B Corp Certification, we’re able to track our progress over time and see how we compare to other values-driven companies.

B Corp

[H6] ENVIRONMENTAL IMPACT

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[H3] ENVIRONMENTAL IMPACT

We have always cared deeply about sustainability. We even have an entire in-house team dedicated to understanding and improving our beers’ environmental impact! From brewing carbon neutral beer, like Fat Tire, to being a member of 1% for the Planet, environmentalism is a huge part of who we are as a company.

Our Commitment to Sustainability

[H2]
A LOOK AT THE NUMBERS

OUR TEAM
[H1] 1

[H1] 1300+

HUMANS & GROWING

We embrace our coworkers and customers for who they are and work to build community wherever we go.

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[H1] 2

DONATIONS MADE:
[H1] $31M +

TO OUR COMMUNITY PARTNERS

We put our money where our mouth is to positively impact the communities where we do business.

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TRIPS TO BELGIUM:
[H1] 1003

EMPLOYEES SENT ABROAD IN 2023

As a 5 year perk, employees are sent on an all-expenses paid trip to the country that inspired it all.

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SCORED A
[H1] PERFECT 1004

ON THE HRC CORPORATE EQUALITY INDEX

We’re proud to be the first craft brewery recognized as “One of the Best Places to Work for LGBTQ Equality” by the Human Rights Campaign. We have received a perfect score since 2021.

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[H2]
Beers, Bikes and Belgium
BENEFITS PACKAGE

Our coworkers really matter to us, which is why we offer a robust benefits package that includes: a staff-only wellness clinic, weekly beer, anniversary bikes, a trip to Belgium and other sweet extras!

Doing Right By People

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TAKE THE PLUNGE

[H2] APPLYNOW

VIEW CAREERS

NEED THE TEAM?

[H2]
SEND US A MESSAGE

Let's Go