New Belgium Brewing
(https://newbelgium.com) 📸 Data Snapshot: May 30, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre is present in the review_count of only 3 on the homepage and 11 on the shop page, which is statistically insignificant for a company of this scale, suggesting these are curated rather than a transparent feed. The claim that Voodoo Ranger Juice Force was the greatest U.S. craft beer launch of all time lacks a cited third-party data source or link to market research. Despite this, the site provides credible proof paths by referencing external recognition from Outside Magazine and the Human Rights Campaign.
The proof density is exceptional for a consumer brand, with a high ratio of verifiable evidence (named locations, specific donation amounts, and employee ownership history) to vague marketing assertions. Out of 4 pages, 3 provide granular evidence that exceeds industry standards for ‘Story’ or ‘About Us’ sections. Vague assertions are limited to promotional copy for specific beer flavor profiles like bright and juicy.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 2 |
| /shop/ | 11 | 2 |
| /company/story/ | 2 | 2 |
| /company/careers/ | 0 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "http://www.schema.org",
"@type": "Organization",
"name": "New Belgium Brewing",
"legalName": "New Belgium Brewing",
"brand": "New Belgium",
"logo": "https://www.newbelgium.com/siteassets/header/nbb-logo.png",
"description": "Award winning brewers of craft beer, including Fat Tire Classic Ale and Voodoo Ranger IPA. Explore our variety of beers, learn our history and visit our taprooms.",
"url": "https://www.newbelgium.com",
"sameAs": [
"https://www.instagram.com/newbelgium/",
"https://www.instagram.com/newbelgium_foco/",
"https://www.instagram.com/newbelgium_avl/",
"https://www.facebook.com/newbelgium",
"https://www.facebook.com/NewBelgiumAsheville",
"https://www.facebook.com/NewBelgiumFortCollins",
"https://x.com/newbelgium",
"https://www.linkedin.com/company/new-belgium-brewing-company/",
"https://en.wikipedia.org/wiki/New_Belgium_Brewing_Company",
"https://www.tiktok.com/@newbelgiumbeer",
"https://www.youtube.com/nbbfilms"
],
"address": [
{
"@type": "PostalAddress",
"streetAddress": "21 Craven Street",
"addressLocality": "Asheville",
"addressRegion": "North Carolina",
"postalCode": "28806",
"addressCountry": ""
},
{
"@type": "PostalAddress",
"streetAddress": "500 Linden Street",
"addressLocality": "Fort Collins",
"addressRegion": "Colorado",
"postalCode": "80524",
"addressCountry": ""
}
],
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "",
"contactType": "Asheville",
"areaServed": [
"USA"
],
"availableLanguage": [
"English"
],
"url": "https://help.newbelgium.com"
},
{
"@type": "ContactPoint",
"telephone": "",
"contactType": "Fort Collins",
"areaServed": [
"USA"
],
"availableLanguage": [
"English"
],
"url": "https://help.newbelgium.com"
}
]
}
This page presents a snapshot of public data from New Belgium Brewing, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to New Belgium Brewing: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://newbelgium.com to view the most current version of its content and see directly what this company is about and what it offers.