The Duke of York
(http://www.thedukeofyork.com) 📸 Data Snapshot: May 22, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The technical identity of the site is weak, utilizing generic WebPage and WebSite schema rather than specific FoodEstablishment or Restaurant JSON-LD, which is the industry standard for credibility. There are no named experts, such as a Head Chef or Publican, mentioned in the text or structured data. This lack of a digital footprint for the team behind the pub creates a significant authority gap for a business claiming ‘culinary excellence.’
The site makes bold performance claims regarding its ‘Positive Impact’ on society and the environment without providing a single metric or named initiative. The claim of a ‘wide selection’ of cocktails and wines is completely unsubstantiated as no specific brands, labels, or ingredients are listed on the menu page. Marketing phrases like ‘delivered results’ are implied through the ‘Accountability’ value, but no case studies or proof points exist to validate these assertions.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thedukeofyork.com/",
"url": "https://thedukeofyork.com/",
"name": "The Duke of York - Duke of York",
"isPartOf": {
"@id": "https://thedukeofyork.com/#website"
},
"datePublished": "2023-03-02T07:53:24+00:00",
"dateModified": "2024-08-16T09:47:16+00:00",
"breadcrumb": {
"@id": "https://thedukeofyork.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thedukeofyork.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thedukeofyork.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://thedukeofyork.com/#website",
"url": "https://thedukeofyork.com/",
"name": "Duke of York",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thedukeofyork.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/menu/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thedukeofyork.com/menu/",
"url": "https://thedukeofyork.com/menu/",
"name": "Menu - Duke of York",
"isPartOf": {
"@id": "https://thedukeofyork.com/#website"
},
"datePublished": "2023-03-02T08:58:25+00:00",
"dateModified": "2026-05-02T09:38:27+00:00",
"breadcrumb": {
"@id": "https://thedukeofyork.com/menu/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thedukeofyork.com/menu/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thedukeofyork.com/menu/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thedukeofyork.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Menu"
}
]
},
{
"@type": "WebSite",
"@id": "https://thedukeofyork.com/#website",
"url": "https://thedukeofyork.com/",
"name": "Duke of York",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thedukeofyork.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/whats-on/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thedukeofyork.com/whats-on/",
"url": "https://thedukeofyork.com/whats-on/",
"name": "What's on? - Duke of York",
"isPartOf": {
"@id": "https://thedukeofyork.com/#website"
},
"datePublished": "2023-03-02T10:08:32+00:00",
"dateModified": "2024-08-05T14:54:28+00:00",
"breadcrumb": {
"@id": "https://thedukeofyork.com/whats-on/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thedukeofyork.com/whats-on/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thedukeofyork.com/whats-on/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thedukeofyork.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "What’s on?"
}
]
},
{
"@type": "WebSite",
"@id": "https://thedukeofyork.com/#website",
"url": "https://thedukeofyork.com/",
"name": "Duke of York",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thedukeofyork.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thedukeofyork.com/contact-us/",
"url": "https://thedukeofyork.com/contact-us/",
"name": "Contact Us - Duke of York",
"isPartOf": {
"@id": "https://thedukeofyork.com/#website"
},
"datePublished": "2024-07-23T16:14:30+00:00",
"dateModified": "2024-07-23T17:22:07+00:00",
"breadcrumb": {
"@id": "https://thedukeofyork.com/contact-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thedukeofyork.com/contact-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thedukeofyork.com/contact-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thedukeofyork.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://thedukeofyork.com/#website",
"url": "https://thedukeofyork.com/",
"name": "Duke of York",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thedukeofyork.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thedukeofyork.com/about-us/",
"url": "https://thedukeofyork.com/about-us/",
"name": "About Us - Duke of York",
"isPartOf": {
"@id": "https://thedukeofyork.com/#website"
},
"datePublished": "2023-09-28T15:35:13+00:00",
"dateModified": "2025-12-15T12:18:50+00:00",
"breadcrumb": {
"@id": "https://thedukeofyork.com/about-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thedukeofyork.com/about-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thedukeofyork.com/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thedukeofyork.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://thedukeofyork.com/#website",
"url": "https://thedukeofyork.com/",
"name": "Duke of York",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thedukeofyork.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/find-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thedukeofyork.com/find-us/",
"url": "https://thedukeofyork.com/find-us/",
"name": "Find us - Duke of York",
"isPartOf": {
"@id": "https://thedukeofyork.com/#website"
},
"datePublished": "2023-03-02T10:21:49+00:00",
"dateModified": "2024-11-18T20:32:08+00:00",
"breadcrumb": {
"@id": "https://thedukeofyork.com/find-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thedukeofyork.com/find-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thedukeofyork.com/find-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thedukeofyork.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Find us"
}
]
},
{
"@type": "WebSite",
"@id": "https://thedukeofyork.com/#website",
"url": "https://thedukeofyork.com/",
"name": "Duke of York",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thedukeofyork.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 10 | 0 |
| /menu/ | 4 | 0 |
| /whats-on/ | 4 | 0 |
| /contact-us/ | 10 | 0 |
| /about-us/ | 4 | 0 |
| /find-us/ | 10 | 0 |
This page presents a snapshot of public data from The Duke of York, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to The Duke of York: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.thedukeofyork.com to view the most current version of its content and see directly what this company is about and what it offers.