The Duke of York
(http://www.thedukeofyork.com) 📸 Data Snapshot: May 22, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre flags are active on all six analyzed pages, indicating a systemic use of unverified social proof. The homepage displays a review_count of 10 and sub-pages display 4, yet the proof_links_count is 0 across the entire site, meaning these testimonials or ratings are not linked to verifiable third-party platforms. There are no links to TripAdvisor, Google Reviews, or food hygiene certifications to support the ‘genuine hospitality’ claims.
The ratio of verifiable evidence to vague assertions is extremely low. Beyond the physical address and opening hours, the site contains almost no hard data; for example, there is no food hygiene rating displayed, which is a critical missing element for this industry. The ‘What’s On’ and ‘Menu’ pages are essentially empty containers, providing 0% of the evidence a user would expect from those specific signals.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 10 | 0 |
| /menu/ | 4 | 0 |
| /whats-on/ | 4 | 0 |
| /contact-us/ | 10 | 0 |
| /about-us/ | 4 | 0 |
| /find-us/ | 10 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thedukeofyork.com/",
"url": "https://thedukeofyork.com/",
"name": "The Duke of York - Duke of York",
"isPartOf": {
"@id": "https://thedukeofyork.com/#website"
},
"datePublished": "2023-03-02T07:53:24+00:00",
"dateModified": "2024-08-16T09:47:16+00:00",
"breadcrumb": {
"@id": "https://thedukeofyork.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thedukeofyork.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thedukeofyork.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://thedukeofyork.com/#website",
"url": "https://thedukeofyork.com/",
"name": "Duke of York",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thedukeofyork.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/menu/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thedukeofyork.com/menu/",
"url": "https://thedukeofyork.com/menu/",
"name": "Menu - Duke of York",
"isPartOf": {
"@id": "https://thedukeofyork.com/#website"
},
"datePublished": "2023-03-02T08:58:25+00:00",
"dateModified": "2026-05-02T09:38:27+00:00",
"breadcrumb": {
"@id": "https://thedukeofyork.com/menu/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thedukeofyork.com/menu/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thedukeofyork.com/menu/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thedukeofyork.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Menu"
}
]
},
{
"@type": "WebSite",
"@id": "https://thedukeofyork.com/#website",
"url": "https://thedukeofyork.com/",
"name": "Duke of York",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thedukeofyork.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/whats-on/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thedukeofyork.com/whats-on/",
"url": "https://thedukeofyork.com/whats-on/",
"name": "What's on? - Duke of York",
"isPartOf": {
"@id": "https://thedukeofyork.com/#website"
},
"datePublished": "2023-03-02T10:08:32+00:00",
"dateModified": "2024-08-05T14:54:28+00:00",
"breadcrumb": {
"@id": "https://thedukeofyork.com/whats-on/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thedukeofyork.com/whats-on/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thedukeofyork.com/whats-on/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thedukeofyork.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "What’s on?"
}
]
},
{
"@type": "WebSite",
"@id": "https://thedukeofyork.com/#website",
"url": "https://thedukeofyork.com/",
"name": "Duke of York",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thedukeofyork.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thedukeofyork.com/contact-us/",
"url": "https://thedukeofyork.com/contact-us/",
"name": "Contact Us - Duke of York",
"isPartOf": {
"@id": "https://thedukeofyork.com/#website"
},
"datePublished": "2024-07-23T16:14:30+00:00",
"dateModified": "2024-07-23T17:22:07+00:00",
"breadcrumb": {
"@id": "https://thedukeofyork.com/contact-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thedukeofyork.com/contact-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thedukeofyork.com/contact-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thedukeofyork.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://thedukeofyork.com/#website",
"url": "https://thedukeofyork.com/",
"name": "Duke of York",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thedukeofyork.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thedukeofyork.com/about-us/",
"url": "https://thedukeofyork.com/about-us/",
"name": "About Us - Duke of York",
"isPartOf": {
"@id": "https://thedukeofyork.com/#website"
},
"datePublished": "2023-09-28T15:35:13+00:00",
"dateModified": "2025-12-15T12:18:50+00:00",
"breadcrumb": {
"@id": "https://thedukeofyork.com/about-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thedukeofyork.com/about-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thedukeofyork.com/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thedukeofyork.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://thedukeofyork.com/#website",
"url": "https://thedukeofyork.com/",
"name": "Duke of York",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thedukeofyork.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/find-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thedukeofyork.com/find-us/",
"url": "https://thedukeofyork.com/find-us/",
"name": "Find us - Duke of York",
"isPartOf": {
"@id": "https://thedukeofyork.com/#website"
},
"datePublished": "2023-03-02T10:21:49+00:00",
"dateModified": "2024-11-18T20:32:08+00:00",
"breadcrumb": {
"@id": "https://thedukeofyork.com/find-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thedukeofyork.com/find-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thedukeofyork.com/find-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thedukeofyork.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Find us"
}
]
},
{
"@type": "WebSite",
"@id": "https://thedukeofyork.com/#website",
"url": "https://thedukeofyork.com/",
"name": "Duke of York",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thedukeofyork.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
This page presents a snapshot of public data from The Duke of York, captured on May 22, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to The Duke of York: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.thedukeofyork.com to view the most current version of its content and see directly what this company is about and what it offers.