Information Density: The Duke of York – Signal Evidence & AI Readability

The Duke of York

(http://www.thedukeofyork.com) 📸 Data Snapshot: May 22, 2026
Information Density — The Lens

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Info Density Power-words vs. Substance ratio.
10 Impact Weight: 30 / 100
33% Reputation

The site suffers from high fluff saturation in headings such as ‘WINE & DINE’ and ‘IS TO LIVE BY WHAT WE STAND FOR’ which contain zero specific nouns or data points. The body substance ratio is critically low, particularly on the ‘Menu’ and ‘What’s On’ pages, which contain almost no actual information despite their titles. Specificity is largely absent; while the address is provided, there are zero named suppliers, zero food prices, and zero technical details regarding their ‘wide selection’ of drinks. The value proposition of being a ‘traditional pub’ is repeated across multiple pages without adding any descriptive depth.

Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.

📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE · THIN (http://www.thedukeofyork.com) The Duke of York – Duke of York
[H2] WELCOME TO THE DUKE OF YORK, ST JOHNS WOOD
Welcome to the Duke of York, a traditional pub located in the heart of St. John’s Wood. Minutes away from Abbey Road Studios, and Lord’s Cricket Ground.
We are proud to offer an inviting atmosphere where you can enjoy a delicious meal, a refreshing pint, and great company.
Classic pub dishes favourites are our staple, as well as some more ‘modern’ dishes made with love. We also have a wide selection of great beers, wines and cocktails to choose from.
Whether you’re looking for a casual lunch, a dinner with friends, a special occasion or somewhere to visit after a day of cricket at Lords, the Duke of York is the perfect spot.
2 St Anne’s Terrace, St Johns Wood, London, NW8 6PJ
Opens 11AM Monday to Saturday and 12PM Sundays
780 chars
SUB-PAGE · THIN (http://thedukeofyork.com/menu/) Menu – Duke of York
:
[H2]
Our Menu
16 chars
SUB-PAGE · THIN (http://thedukeofyork.com/whats-on/) What's on? – Duke of York
[H2]
Click thru to see the latest news & schedule.
Lord's Fixture
73 chars
SUB-PAGE · THIN (http://thedukeofyork.com/contact-us/) Contact Us – Duke of York
Get in touch
[H2] Contact
Have an enquiry? Get in touch now
60 chars
SUB-PAGE · THIN (http://thedukeofyork.com/about-us/) About Us – Duke of York
[H2] IS TO LIVE BY ‘WHAT WE STAND FOR'
GENUINE HOSPITALITY
Every customer feels genuinely welcomed and looked after.
ONE TEAM
We work with and for one another.
ACCOUNTABILITY
We do what we said we’d do, never shirking responsibility.
POSITIVE IMPACT
On society and the environment.
284 chars
SUB-PAGE · THIN (http://thedukeofyork.com/find-us/) Find us – Duke of York
Info
[H2] Duke of York

2 St Anne’s Terrace, St Johns Wood, London, NW8 6PJ
020 3609 9032
Opening Hours
Monday
11am – 10pm
Tuesday
11am – 10pm
Wednesday
11am – 11pm
Thursday
11am – 11pm
Friday
11am – 11pm
Saturday
11am – 11pm
Sunday
12pm – 10pm

Underground: St Johns Wood
275 chars
🧭 Industry Context — common generic-claim patterns in Food, Restaurants & Delivery to weigh the text against
Generic Claims: the best food in town, authentic flavors, made with love, quality ingredients, unforgettable dining, a culinary journey…
Red Flags: no food hygiene rating displayed, stock food photography, locally sourced claims without naming any supplier, award claims without verifiable source, menu without prices, no allergen information available…
Semantic Drift Patterns: homepage claims fine dining but menu prices are casual, claims locally sourced but no suppliers named, homepage shows plated dishes but delivery menu is different items, claims authentic cuisine but menu is fusion with no cultural specificity…
Proof Expectations: food hygiene rating displayed, named ingredient suppliers and sources, chef background and culinary credentials, real food photography not stock images, current menu with accurate pricing, allergen and dietary information…