Jaysons Opticians
(http://jaysonsopticians.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
Authority is clinically strong but technically under-represented in the metadata. While the text names the optometrists and their specific certifications (Prof Cert Glauc), the schema_json lacks Person entities or sameAs links to professional registries like the General Optical Council (GOC). Additionally, there is a technical gap on the homepage where the H1 tag is missing, relying instead on H2 tags for the primary mission statement.
The marketing tone is restrained and professional, closely matching the clinical reality of the business. Unlike sites that promise ‘unrivaled results,’ Jaysons makes measurable claims, such as the 40-minute duration of an eye exam and the specific percentage of UVA/UVB protection in their Land Rover lens line. The only disconnect is the ‘First class reputation’ claim, which is a subjective marketing superlative.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.jaysonsopticians.co.uk/",
"url": "https://www.jaysonsopticians.co.uk/",
"name": "Jaysons Opticians",
"isPartOf": {
"@id": "https://www.jaysonsopticians.co.uk/#website"
},
"about": {
"@id": "https://www.jaysonsopticians.co.uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.jaysonsopticians.co.uk/#primaryimage"
},
"image": {
"@id": "https://www.jaysonsopticians.co.uk/#primaryimage"
},
"thumbnailUrl": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/icon-glasses-f.png",
"datePublished": "2023-02-06T09:47:48+00:00",
"dateModified": "2024-11-01T10:26:25+00:00",
"description": "JaysonOpticians has you covered for a comprehensive eye tests by experienced optometrists, to an extensive frame collection to select from.",
"breadcrumb": {
"@id": "https://www.jaysonsopticians.co.uk/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.jaysonsopticians.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.jaysonsopticians.co.uk/#primaryimage",
"url": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/icon-glasses-f.png",
"contentUrl": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/icon-glasses-f.png",
"width": 96,
"height": 74
},
{
"@type": "BreadcrumbList",
"@id": "https://www.jaysonsopticians.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.jaysonsopticians.co.uk/#website",
"url": "https://www.jaysonsopticians.co.uk/",
"name": "Jaysons Opticians",
"description": "",
"publisher": {
"@id": "https://www.jaysonsopticians.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.jaysonsopticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.jaysonsopticians.co.uk/#organization",
"name": "Jayson Opticians",
"url": "https://www.jaysonsopticians.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.jaysonsopticians.co.uk/#/schema/logo/image/",
"url": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/jaysons-email.png",
"contentUrl": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/jaysons-email.png",
"width": 188,
"height": 37,
"caption": "Jayson Opticians"
},
"image": {
"@id": "https://www.jaysonsopticians.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/JaysonsOpticians/"
]
}
]
}
/eyewear/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.jaysonsopticians.co.uk/eyewear/",
"url": "https://www.jaysonsopticians.co.uk/eyewear/",
"name": "Eyewear - Jaysons Opticians",
"isPartOf": {
"@id": "https://www.jaysonsopticians.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.jaysonsopticians.co.uk/eyewear/#primaryimage"
},
"image": {
"@id": "https://www.jaysonsopticians.co.uk/eyewear/#primaryimage"
},
"thumbnailUrl": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/05/rayban-1.png",
"datePublished": "2023-02-10T07:46:24+00:00",
"dateModified": "2023-05-03T10:06:51+00:00",
"breadcrumb": {
"@id": "https://www.jaysonsopticians.co.uk/eyewear/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.jaysonsopticians.co.uk/eyewear/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.jaysonsopticians.co.uk/eyewear/#primaryimage",
"url": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/05/rayban-1.png",
"contentUrl": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/05/rayban-1.png",
"width": 320,
"height": 90
},
{
"@type": "BreadcrumbList",
"@id": "https://www.jaysonsopticians.co.uk/eyewear/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.jaysonsopticians.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Eyewear"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.jaysonsopticians.co.uk/#website",
"url": "https://www.jaysonsopticians.co.uk/",
"name": "Jaysons Opticians",
"description": "",
"publisher": {
"@id": "https://www.jaysonsopticians.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.jaysonsopticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.jaysonsopticians.co.uk/#organization",
"name": "Jayson Opticians",
"url": "https://www.jaysonsopticians.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.jaysonsopticians.co.uk/#/schema/logo/image/",
"url": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/jaysons-email.png",
"contentUrl": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/jaysons-email.png",
"width": 188,
"height": 37,
"caption": "Jayson Opticians"
},
"image": {
"@id": "https://www.jaysonsopticians.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/JaysonsOpticians/"
]
}
]
}
/offers/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.jaysonsopticians.co.uk/offers/",
"url": "https://www.jaysonsopticians.co.uk/offers/",
"name": "Offers - Jaysons Opticians",
"isPartOf": {
"@id": "https://www.jaysonsopticians.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.jaysonsopticians.co.uk/offers/#primaryimage"
},
"image": {
"@id": "https://www.jaysonsopticians.co.uk/offers/#primaryimage"
},
"thumbnailUrl": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/offer1-min.jpg",
"datePublished": "2023-02-09T06:26:55+00:00",
"dateModified": "2024-07-12T14:28:25+00:00",
"breadcrumb": {
"@id": "https://www.jaysonsopticians.co.uk/offers/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.jaysonsopticians.co.uk/offers/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.jaysonsopticians.co.uk/offers/#primaryimage",
"url": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/offer1-min.jpg",
"contentUrl": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/offer1-min.jpg",
"width": 427,
"height": 522,
"caption": "Buy one get one FREE on frame purchases above £69"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.jaysonsopticians.co.uk/offers/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.jaysonsopticians.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Offers"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.jaysonsopticians.co.uk/#website",
"url": "https://www.jaysonsopticians.co.uk/",
"name": "Jaysons Opticians",
"description": "",
"publisher": {
"@id": "https://www.jaysonsopticians.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.jaysonsopticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.jaysonsopticians.co.uk/#organization",
"name": "Jayson Opticians",
"url": "https://www.jaysonsopticians.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.jaysonsopticians.co.uk/#/schema/logo/image/",
"url": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/jaysons-email.png",
"contentUrl": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/jaysons-email.png",
"width": 188,
"height": 37,
"caption": "Jayson Opticians"
},
"image": {
"@id": "https://www.jaysonsopticians.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/JaysonsOpticians/"
]
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.jaysonsopticians.co.uk/about/",
"url": "https://www.jaysonsopticians.co.uk/about/",
"name": "About - Jaysons Opticians",
"isPartOf": {
"@id": "https://www.jaysonsopticians.co.uk/#website"
},
"datePublished": "2023-02-10T11:50:15+00:00",
"dateModified": "2024-11-07T07:05:39+00:00",
"breadcrumb": {
"@id": "https://www.jaysonsopticians.co.uk/about/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.jaysonsopticians.co.uk/about/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.jaysonsopticians.co.uk/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.jaysonsopticians.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.jaysonsopticians.co.uk/#website",
"url": "https://www.jaysonsopticians.co.uk/",
"name": "Jaysons Opticians",
"description": "",
"publisher": {
"@id": "https://www.jaysonsopticians.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.jaysonsopticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.jaysonsopticians.co.uk/#organization",
"name": "Jayson Opticians",
"url": "https://www.jaysonsopticians.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.jaysonsopticians.co.uk/#/schema/logo/image/",
"url": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/jaysons-email.png",
"contentUrl": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/jaysons-email.png",
"width": 188,
"height": 37,
"caption": "Jayson Opticians"
},
"image": {
"@id": "https://www.jaysonsopticians.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/JaysonsOpticians/"
]
}
]
}
/services/enhanced-eye-exams/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.jaysonsopticians.co.uk/services/enhanced-eye-exams/",
"url": "https://www.jaysonsopticians.co.uk/services/enhanced-eye-exams/",
"name": "Enhanced Eye Exams - Jaysons Opticians",
"isPartOf": {
"@id": "https://www.jaysonsopticians.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.jaysonsopticians.co.uk/services/enhanced-eye-exams/#primaryimage"
},
"image": {
"@id": "https://www.jaysonsopticians.co.uk/services/enhanced-eye-exams/#primaryimage"
},
"thumbnailUrl": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/enhanced-eye-examinations-1.jpg",
"datePublished": "2023-02-09T12:50:30+00:00",
"dateModified": "2023-04-17T06:53:45+00:00",
"breadcrumb": {
"@id": "https://www.jaysonsopticians.co.uk/services/enhanced-eye-exams/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.jaysonsopticians.co.uk/services/enhanced-eye-exams/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.jaysonsopticians.co.uk/services/enhanced-eye-exams/#primaryimage",
"url": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/enhanced-eye-examinations-1.jpg",
"contentUrl": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/enhanced-eye-examinations-1.jpg",
"width": 600,
"height": 450
},
{
"@type": "BreadcrumbList",
"@id": "https://www.jaysonsopticians.co.uk/services/enhanced-eye-exams/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.jaysonsopticians.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": "https://www.jaysonsopticians.co.uk/services/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Enhanced Eye Exams"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.jaysonsopticians.co.uk/#website",
"url": "https://www.jaysonsopticians.co.uk/",
"name": "Jaysons Opticians",
"description": "",
"publisher": {
"@id": "https://www.jaysonsopticians.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.jaysonsopticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.jaysonsopticians.co.uk/#organization",
"name": "Jayson Opticians",
"url": "https://www.jaysonsopticians.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.jaysonsopticians.co.uk/#/schema/logo/image/",
"url": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/jaysons-email.png",
"contentUrl": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/jaysons-email.png",
"width": 188,
"height": 37,
"caption": "Jayson Opticians"
},
"image": {
"@id": "https://www.jaysonsopticians.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/JaysonsOpticians/"
]
}
]
}
/contact-lenses/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.jaysonsopticians.co.uk/contact-lenses/",
"url": "https://www.jaysonsopticians.co.uk/contact-lenses/",
"name": "Contact Lenses - Jaysons Opticians",
"isPartOf": {
"@id": "https://www.jaysonsopticians.co.uk/#website"
},
"datePublished": "2023-03-06T11:28:45+00:00",
"dateModified": "2024-11-07T07:19:36+00:00",
"breadcrumb": {
"@id": "https://www.jaysonsopticians.co.uk/contact-lenses/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.jaysonsopticians.co.uk/contact-lenses/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.jaysonsopticians.co.uk/contact-lenses/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.jaysonsopticians.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Lenses"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.jaysonsopticians.co.uk/#website",
"url": "https://www.jaysonsopticians.co.uk/",
"name": "Jaysons Opticians",
"description": "",
"publisher": {
"@id": "https://www.jaysonsopticians.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.jaysonsopticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.jaysonsopticians.co.uk/#organization",
"name": "Jayson Opticians",
"url": "https://www.jaysonsopticians.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.jaysonsopticians.co.uk/#/schema/logo/image/",
"url": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/jaysons-email.png",
"contentUrl": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/jaysons-email.png",
"width": 188,
"height": 37,
"caption": "Jayson Opticians"
},
"image": {
"@id": "https://www.jaysonsopticians.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/JaysonsOpticians/"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
49Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 41 | 1 |
| /eyewear/ | 2 | 1 |
| /offers/ | 2 | 1 |
| /about/ | 0 | 1 |
| /services/enhanced-eye-exams/ | 2 | 1 |
| /contact-lenses/ | 2 | 1 |
Explore the other reputation pillars for Jaysons Opticians
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Jaysons Opticians, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Jaysons Opticians: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://jaysonsopticians.co.uk to view the most current version of its content and see directly what this company is about and what it offers.